IPPR
IPPR, the Institute for Public Policy Research, is the UK’s leading progressive think tank.
93,991
Followers
4,237
Following
27,398
Tweets
13.6
Avg Engagement
1,748
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @IPPR's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-03
- Verification:No
- Location:Westminster, London
Data Summary
- Tweets Analyzed:3,200
- Avg Likes per Tweet:3.9
- Avg Retweets per Tweet:9.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,200 tweetsIPPR's tweets typically receive an average of 239 likes and 123 retweets, indicating moderate engagement. The account's verified status is low, suggesting a mix of public and private followers.
3.9
Avg Likes/Tweet
9.6
Avg Retweets/Tweet
12,602
Total Likes
30,798
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
4
Median Retweets
12
75th Percentile
1,378
Top Tweet
0.14
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
27.8%
Original
16.2%
Replies
52.8%
Retweets
3.2%
Quotes
0.0%
Threads
0.0%
With Media
86.8%
With Links
20.0%
With #Tags
77.5%
With @Mentions
26.6%
With Emojis
255
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.58
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.2%
Weekday Posts
7.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,200 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,690 retweets (53% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,200 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience includes policymakers, academics, and socially conscious citizens interested in progressive policy ideas. Followers are likely engaged with political and economic debates.
Good
Audience Quality
18.7%
Suspicion Index
19.2%
Low-Quality %
173
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
25.9%
Empty Bio
17.7%
<10 Tweets
21.3%
Mass Following (>2K)
0.0%
New (<90 days)
30.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
73.2%
No URL
12.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,846,324
Total Potential Reach
173
Median Follower Reach
656
75th Percentile Reach
18.4%
>1K followers
2.4%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
66.8%
Creators
6,685 accounts
15.4%
Consumers
1,544 accounts
17.7%
Dormant
1,771 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
93
Verified Followers
0.93% of total
1,176
Protected Accounts
11.76% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,094,109 | Wrestler | Wrestling, Motivation, Self-promotion |
| @NOH8Campaign | 799,091 | Activism | equality, bullying, discrimination |
| @BootstrapCook | 555,343 | - | - |
| @IamMzilikazi | 550,554 | Musician | Pan-African music, Album, Rise |
| @MarinaPurkiss | 439,612 | Political Commentator | Anti-Brexit, Anti-Boris, Political Commentary |
| @markcousinsfilm | 390,196 | Filmmaker | Film history, Travel, Art |
| @tveitdal | 345,549 | Environmental Activist | Climate Change, Renewable Energy, Nature |
| @ClimateHuman | 338,959 | Climate Scientist | Climate science, Degrowth, Fossil fuels |
| @ruskin147 | 324,546 | Journalist | Technology, Author, BBC |
| @SSanaSafi | 320,138 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,410
Followers With Bio
2,590
Followers Without Bio
74.1%
% With Bio
25.9%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,200 analyzed3,869
Combined Engagement
845
Total Likes
3,024
Total Retweets
774
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
40%
With Links
Topical Analysis:
RT @carsjung: Quite striking to compare the cost of living package that Germany just passed with that of @RishiSunak. While they also passed an inefficient tax cut on fuels, Ger is offering a monthly ticket for regional public transport for just €9 to incentivise energy savings
🚨 NEW: IPPR analysis shows the poorest households get just £120 help in #SpringStatement, while the richest are handed a £480 boost
RT @AngelaRayner: We need more people from working class backgrounds like mine putting themselves forward for public life. But the odds are too often stacked against us - and the barriers too high. Great to speak @IPPR on why tackling the growing class representation gap mat
"When we're told that spending cuts are inevitable, that's simply not the case" says @carysroberts on @Channel4News https://t.co/7jhLU1RmvC
RT @carsjung: The UK is *not* in a fiscal crisis. Our deficit in 2023 will be the second lowest in the G7. We can afford to support public services rather than cut them. More detail on how much 'fiscal space' we have in @carysroberts & my paper out next week. https://t.co/ce
Key Insights & Takeaways
IPPR focuses on highlighting economic inequality through data-driven analysis The account emphasizes the need for more working-class representation in politics It uses Twitter to amplify its research and engage with public discourse on policy issues
Strengths
- + Established follower base of 93,991
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @IPPR reveals an growing Twitter presence with 93,991 followers. The account demonstrates a content-creator strategy, averaging 13.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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