IRN-BRU
Let's Just Agree It Tastes Phenomenal ✨
62,385
Followers
1,861
Following
11,109
Tweets
121.4
Avg Engagement
122
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @irnbru's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-15
- Verification:No
- Location:Scotland, United Kingdom
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:109.7
- Avg Retweets per Tweet:11.7
- Followers Analyzed:10,997
Engagement Analysis
Based on 3,243 tweetsThe account has high engagement with an average of 19,527 likes and 2,049 retweets per tweet. This suggests a strong and active community around the content.
109.7
Avg Likes/Tweet
11.7
Avg Retweets/Tweet
355,775
Total Likes
37,795
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
8
75th Percentile
87,952
Top Tweet
1.95
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
16.4%
Original
74.0%
Replies
2.7%
Retweets
6.9%
Quotes
0.0%
Threads
0.1%
With Media
58.6%
With Links
11.6%
With #Tags
83.8%
With @Mentions
23.7%
With Emojis
68
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
4.51
Reply/Original Ratio
2.62
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
95.4%
Weekday Posts
4.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 86 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,997 followersThe audience appears to be interested in food, pop culture, and current events. They are likely active on social media and engaged with trending topics.
Average
Audience Quality
21.4%
Suspicion Index
26.9%
Low-Quality %
75
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
38.1%
Empty Bio
20.9%
<10 Tweets
14.8%
Mass Following (>2K)
0.0%
New (<90 days)
41.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.4%
No URL
15.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
22,335,686
Total Potential Reach
75
Median Follower Reach
283
75th Percentile Reach
8.5%
>1K followers
1.1%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
64.7%
Creators
7,111 accounts
14.5%
Consumers
1,593 accounts
20.9%
Dormant
2,293 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
79
Verified Followers
0.72% of total
1,274
Protected Accounts
11.58% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,075,082 | Wrestler | Wrestling, Motivation, Self-promotion |
| @JaneyGodley | 292,826 | Comedian | Comedy, Acting, Writing |
| @BumperGraham | 185,129 | Sports Journalist | Football, Spain, Podcasts |
| @PCSpecialist | 177,943 | Computer Specialist | technology, gaming, support |
| @PaulChuckle2 | 164,330 | Entertainer | Entertainer, Actor, RAPPER |
| @omgheyrose | 163,420 | Drag Queen | RuPaul's Drag Race, Rosé, Booking |
| @DanSlott | 163,155 | Comic Writer | Marvel, Comics, Writing |
| @JoshTaylorBoxer | 158,882 | Boxer | Boxing, Champion, Partners |
| @EleanorMorton | 127,853 | - | - |
| @GTOmegaRacing | 119,256 | Gaming Equipment | Sim racing, Gaming chairs, Scottish |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,808
Followers With Bio
4,191
Followers Without Bio
61.9%
% With Bio
38.1%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed180,736
Combined Engagement
164,030
Total Likes
16,706
Total Retweets
36,147
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
Does anyone know the lawyer Marks & Spencer is using? https://t.co/qnTUXKtXjM
Ever tried a mouthful of ginger? https://t.co/d9FFvE5gA5
.@NoelGallagher is cancelled https://t.co/Q5fENveeR1
YAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAASSSSS! #SRBSCO #EURO2020 https://t.co/nP9ePsc95S
Honoured to be the drink of choice of a future Ballon D'or winner https://t.co/w28kyWMKhN
Key Insights & Takeaways
The account often shares links to articles or topics, indicating a focus on information sharing. It frequently comments on public figures and brands, suggesting a commentary-driven approach. The use of emojis and catchy phrases like 'Tastes Phenomenal' indicates an informal and engaging tone.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 62,385
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @irnbru reveals an well-established Twitter presence with 62,385 followers. The account demonstrates a conversation-first approach, averaging 121.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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