Islamic Relief Worldwide

Islamic Relief Worldwide

@IRWorldwide

Changing lives and empowering communities since 1984. Last year our humanitarian and development work helped 17 million people in 40 countries

Worldwide https://islamic-relief.org/ Joined 2009-03-31 Date of Analysis: Dec 16, 2025

62,704

Followers

3,005

Following

13,944

Tweets

14.0

Avg Engagement

468

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @IRWorldwide's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-03-31
  • Verification:No
  • Location:Worldwide

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:8.7
  • Avg Retweets per Tweet:5.3
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,249 tweets

IRWorldwide's tweets receive moderate engagement, with an average of 289 likes and 173 retweets per tweet. The content is designed to provoke emotional responses and encourage sharing, which aligns with their goal of raising awareness.

8.7

Avg Likes/Tweet

5.3

Avg Retweets/Tweet

28,304

Total Likes

17,318

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

6

Median Likes

2

Median Retweets

14

75th Percentile

1,421

Top Tweet

0.22

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

76.6%

Original

5.5%

Replies

12.7%

Retweets

5.2%

Quotes

0.0%

Threads

0.4%

With Media

96.7%

With Links

80.9%

With #Tags

30.6%

With @Mentions

51.6%

With Emojis

273

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.07

Reply/Original Ratio

0.41

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

79.9%

Weekday Posts

20.1%

Weekend Posts

Top Hashtags

#syria (173) #covid19 (172) #yemen (154) #ramadan (153) #afghanistan (151) #pakistan (138) #gaza (103) #jummahmubarak (94) #climatechange (78) #sudan (72)

Most Mentioned

@islamicreliefuk (146) @irworldwide (79) @irwcareers (72) @islamicreliefpk (69) @waseemahmadirw (57) @shahinuashraf (46) @decappeal (36) @islamicrelief (36) @ircanada (36) @naserhaghamed (35)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,490 (77%)
Replies 178 (5%)
Retweets 411 (13%)
Quote Tweets 170 (5%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 411 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

Their audience is likely composed of socially conscious individuals, activists, and those interested in global humanitarian issues. The content resonates with people who care about human rights, conflict zones, and community empowerment.

Average

Audience Quality

24.6%

Suspicion Index

23.2%

Low-Quality %

36

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

31.0%

Empty Bio

26.1%

<10 Tweets

16.6%

Mass Following (>2K)

0.0%

New (<90 days)

53.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

83.0%

No URL

15.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

27,667,583

Total Potential Reach

36

Median Follower Reach

182

75th Percentile Reach

7.6%

>1K followers

1.2%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

47.8%

Creators

4,777 accounts

26.2%

Consumers

2,618 accounts

26.1%

Dormant

2,605 accounts

85

Verified Followers

0.85% of total

8.5%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Pakistan (106) London, England (105) Dhaka, Bangladesh (81) Nigeria (80) Lagos, Nigeria (66) India (65) United Kingdom (60) Islamabad, Pakistan (57) Bangladesh (55) Somalia (52)

85

Verified Followers

0.85% of total

1,136

Protected Accounts

11.36% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,075,123 Wrestler Wrestling, Motivation, Self-promotion
@Greenpeace 1,884,275 Environmental Activist environment, activism, change
@MariaSTsehai 1,200,668 Communications Expert Communications, Producer, Director
@WorldVision 1,088,645 Charity Christianity, Relief, Advocacy
@RealEmanAyad 648,187 Journalist -
@UNICEFUSA 503,485 Humanitarian Children, Vulnerable, COVID19
@cjwerleman 348,993 Journalist Global politics, human rights, journalism
@OfficialShehr 253,041 Influencer Social media, Human rights, YouTube
@morrowchris 243,277 Journalist Comic Con, SDCCshrine, Covid19
@mercycorps 222,069 Humanitarian Humanitarian, Global Development, Empowerment

Top Keywords in Follower Bios

allah (286) muslim (285) life (210) love (208) social (202) student (191) humanitarian (154) human (151) world (147) development (138)

Top Hashtags in Follower Bios

#freepalestine (28) #humanitarian (10) #humanrights (10) #refugees (10) #peace (9) #sdgs (8) #islam (7) #climate (6) #education (6) #muslim (6)

6,896

Followers With Bio

3,104

Followers Without Bio

68.96%

% With Bio

31.04%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

4,861

Combined Engagement

1,319

Total Likes

3,542

Total Retweets

972

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

40%

With @Mentions

100%

With Links

Topical Analysis:

Humanitarian Aid Conflict Displacement Empathy Social Justice Global Crises Community Empowerment
Islamic Relief Worl…
@IRWorldwide

RT @decappeal: Devastating earthquakes have hit Turkey and Syria, killing and injuring thousands of people. Survivors urgently need rescue, medical aid, shelter, blankets and food. Today the DEC is launching the #TurkeySyriaAppeal. Donate now to help save lives: https://t.co/

2023-02-09
Retweets: 1,421 Likes: 0 Engagement: 1,421
Islamic Relief Worl…
@IRWorldwide

“We didn’t know the value of peace, until we no longer had it” To flee conflict in #Tigray, Bayan and his family were forced to hide in the wilderness without food or drink. Now in a camp in #Sudan, he uses his skills to help others. 🔗 Read more: https://t.co/ebawi8HFRq https:/

2022-06-21
Retweets: 607 Likes: 494 Engagement: 1,101
Islamic Relief Worl…
@IRWorldwide

“Do you know what it feels like to be ripped from the good life I had in Tigray?” Aminat is among millions of people, uprooted by violence in #Tigray and unable to return home. Islamic Relief has been providing emergency assistance to those affected. 🔗 https://t.co/rf0PdsSu5f

2022-06-26
Retweets: 476 Likes: 481 Engagement: 957
Islamic Relief Worl…
@IRWorldwide

RT @Malala: Extreme flooding in Pakistan is sweeping away houses, schools and communities. More than 900 people have died and 33 million more affected, including in my home of Swat Valley. If you feel compelled, please donate to provide urgent aid and shelter. https://t.co/uN8

2022-08-28
Retweets: 901 Likes: 0 Engagement: 901
Islamic Relief Worl…
@IRWorldwide

🚨#Afghanistan - The rapid escalation of ongoing political insecurity and conflict worsen an already grave humanitarian crisis. Many are fleeing their homes in search of safety. Islamic Relief has launched an Emergency Appeal - Please Support : https://t.co/48sBjc0Ktt https://t.c

2021-08-13
Retweets: 137 Likes: 344 Engagement: 481

Key Insights & Takeaways

The organization uses personal stories to humanize global crises and evoke empathy. They focus on regions experiencing conflict and humanitarian emergencies, such as Tigray and Afghanistan. Their content often includes hashtags to amplify reach and connect with broader movements.

Strengths

  • + Established follower base of 62,704
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @IRWorldwide reveals an growing Twitter presence with 62,704 followers. The account demonstrates a content-creator strategy, averaging 14.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025