IT Cosmetics
High-performance, skin-loving color cosmetics designed to help you look & feel your most beautiful #itcosmetics Let's chat: M-F, 8:30am-7pm ET; Sat, 9am-5pm ET
100,913
Followers
2,973
Following
14,038
Tweets
32.4
Avg Engagement
461
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Itcosmetics's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-27
- Verification:No
- Location:New York, New York
Data Summary
- Tweets Analyzed:3,182
- Avg Likes per Tweet:19.3
- Avg Retweets per Tweet:13.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,182 tweetsItcosmetics maintains a consistent engagement rate with an average of 178 likes and 174 retweets per tweet. The brand leverages user interaction through calls to action like retweeting for a chance to win products.
19.3
Avg Likes/Tweet
13.1
Avg Retweets/Tweet
61,472
Total Likes
41,687
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
54
75th Percentile
634
Top Tweet
0.32
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
52.7%
Original
41.8%
Replies
5.0%
Retweets
0.5%
Quotes
0.0%
Threads
5.0%
With Media
62.3%
With Links
51.4%
With #Tags
73.3%
With @Mentions
17.1%
With Emojis
164
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.79
Reply/Original Ratio
0.11
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
80.8%
Weekday Posts
19.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,182 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 160 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,182 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience primarily consists of beauty enthusiasts and individuals interested in high-quality makeup products. They are likely to be active on social media and engaged with promotions and giveaways.
Average
Audience Quality
26.9%
Suspicion Index
31.4%
Low-Quality %
18
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.9%
Empty Bio
33.2%
<10 Tweets
10.0%
Mass Following (>2K)
0.0%
New (<90 days)
59.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.7%
No URL
23.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,443,629
Total Potential Reach
18
Median Follower Reach
90
75th Percentile Reach
4.0%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
42.9%
Creators
4,291 accounts
23.8%
Consumers
2,384 accounts
33.2%
Dormant
3,325 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
51
Verified Followers
0.51% of total
1,232
Protected Accounts
12.32% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Kat_McNamara | 1,301,158 | Actress | Acting, Baking, Nerdiness |
| @FrankieEssex | 548,298 | Reality TV Star | Love life, family, friends |
| @soyvioletag | 477,440 | Singer | music, singing, pigs |
| @KarmenMarcela | 304,439 | Influencer | Vida, Experiencias, Sensual |
| @ShowoffByDesign | 258,357 | Digital Marketer | Digital Marketing, Guest Speaking, Featured Media |
| @Digiday | 190,065 | Media | Digital media, marketing, insights |
| @MedusaMilf420 | 176,317 | - | - |
| @gobl1nqueen | 132,240 | Content Creator | witchcraft, gaming, astrology |
| @DrewBarrymoreTV | 91,785 | TV Host | TV, Home, Show |
| @ChristaAllen | 91,047 | Actress | Vegan, Fashion, Fitness |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,015
Followers With Bio
3,985
Followers Without Bio
60.15%
% With Bio
39.85%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,182 analyzed2,085
Combined Engagement
827
Total Likes
1,258
Total Retweets
417
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Summer Friday Giveaway! Want to win this IT waterproof kit? RT for your chance to win! #ITSummerFridayGiveaway T&C's https://t.co/S02vhaT0pi https://t.co/fK1xa3yAQh
IT's your Summer Friday Giveaway! RT for your chance to win this IT poolside haul! #ITSummerFridayGiveaway T&C's: https://t.co/EmcP3WTqEx https://t.co/GrRwfPDLxp
This week's #ITSummerFridayGiveaway ends tomorrow! RT for your chance to win this waterproof IT kit! T&C's: https://t.co/pUyd26asHl https://t.co/bjE6zyh97I
Confidence reminder: you are brew-tiful! RETWEET this picture of IT’s new Confidence in an Eye Cream for a chance to win IT! #partywithIT https://t.co/YYUeBcipl2
Get your hands on game-changing brushes! Hit ❤️ if you love your IT Cosmetics brushes! #itcosmetics https://t.co/13HWytzLVh
Key Insights & Takeaways
The brand heavily promotes its brushes and products through engaging and interactive tweets. Giveaways are a key strategy to increase engagement and follower interaction. Product launches and new releases are highlighted to generate excitement and drive traffic to their website.
Strengths
- + Established follower base of 100,913
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Itcosmetics reveals an growing Twitter presence with 100,913 followers. The account demonstrates a content-creator strategy, averaging 32.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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