Jai McIntosh

Jai McIntosh

@Jai_Mcintosh

Editor | Football Columnist @ NSS Magazine & NSS Sports | Podcast Host @SPTC__ |🌱

https://www.nssmag.com/en/author/14038/Jai+Mcintosh Joined 2020-02-14 Date of Analysis: Dec 16, 2025

11,428

Followers

504

Following

13,011

Tweets

67.5

Avg Engagement

174

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Jai_Mcintosh's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2020-02-14
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:500
  • Avg Likes per Tweet:48.1
  • Avg Retweets per Tweet:19.4
  • Followers Analyzed:11,361

Engagement Analysis

Based on 500 tweets

Their tweets typically receive around 679 likes and 51 retweets on average, indicating a moderate level of engagement. The content is well-received, especially when it provides exclusive or behind-the-scenes information.

48.1

Avg Likes/Tweet

19.4

Avg Retweets/Tweet

24,061

Total Likes

9,690

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

0

Median Retweets

40

75th Percentile

3,434

Top Tweet

5.91

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

15.4%

Original

67.6%

Replies

5.4%

Retweets

11.6%

Quotes

0.0%

Threads

0.0%

With Media

20.0%

With Links

0.6%

With #Tags

67.8%

With @Mentions

13.4%

With Emojis

118

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

4.39

Reply/Original Ratio

2.15

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

64.6%

Weekday Posts

35.4%

Weekend Posts

Top Hashtags

#linekergate (1) #nsssports (1) #greensocialist (1)

Most Mentioned

@sonofchelsea (23) @younestalks (11) @carefree_jam (9) @alexisiskavkas (8) @_joealexanderr (7) @louis_beneventi (7) @thescore01 (7) @dougiecritchley (7) @prithvish97 (7) @hajirft (6)

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Content Strategy Analysis

Based on 500 tweets

Content Type Distribution

Content Breakdown

Original Tweets 77 (15%)
Replies 338 (68%)
Retweets 27 (5%)
Quote Tweets 58 (12%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 27 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 500 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 11,361 followers

Jai_Mcintosh's audience is primarily interested in football and sports news, with a particular focus on club operations and player insights. Their content appeals to sports enthusiasts and industry insiders alike.

Good

Audience Quality

19.9%

Suspicion Index

17.6%

Low-Quality %

122

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

27.5%

Empty Bio

13.6%

<10 Tweets

22.2%

Mass Following (>2K)

0.0%

New (<90 days)

40.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.9%

No URL

7.6%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

17,594,721

Total Potential Reach

122

Median Follower Reach

383

75th Percentile Reach

11.2%

>1K followers

1.5%

>10K followers

0.5%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

69.7%

Creators

7,914 accounts

16.7%

Consumers

1,900 accounts

13.6%

Dormant

1,547 accounts

129

Verified Followers

1.14% of total

7.7%

Professional Bios

founder, dev, analyst, etc.

0.14

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (299) Lagos, Nigeria (219) Nigeria (182) London (125) Accra, Ghana (110) England, United Kingdom (82) United Kingdom (76) Nairobi, Kenya (73) Stamford Bridge, England (71) Ghana (66)

129

Verified Followers

1.14% of total

922

Protected Accounts

8.12% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@gyaigyimii 1,336,762 Host Business, Host, Space
@FrankKhalidUK 981,904 Businessman Chelsea FC, Philanthropy, Business
@markgoldbridge 633,432 Presenter Football, Manchester United, Presenter
@CFCMod_ 515,641 Moderator Football, Chelsea FC, Modelling
@LDNFootbalI 455,236 Football Analyst European Football, Chelsea FC, London
@AlexGoldberg_ 449,222 - -
@CFCnews 383,105 Fan Football, Chelsea, News
@siphillipssport 377,112 Sports Journalist Chelsea FC, Content Creation, Sports
@ManCityMEN 349,518 Sports News Football, Manchester City, News
@Chelsea_FL 313,990 Sports News Football, Chelsea, News

Top Keywords in Follower Bios

chelsea (2,186) football (731) fc (712) cfc (442) love (392) blue (274) life (259) god (247) sports (224) ktbffh (219)

Top Hashtags in Follower Bios

#cfc (216) #ktbffh (133) #chelsea (71) #chelseafc (69) #coyb (10) #1 (9) #cfcfamily (9) #fpl (9) #blacklivesmatter (8) #football (7)

8,230

Followers With Bio

3,131

Followers Without Bio

72.44%

% With Bio

27.56%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 500 analyzed

10,311

Combined Engagement

4,454

Total Likes

5,857

Total Retweets

2,062

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

40%

With @Mentions

40%

With Links

Topical Analysis:

Football Sports Journalism Podcasting Behind-The-Scenes Insights Club Operations Player Movements

Key Insights & Takeaways

Jai_Mcintosh's content often highlights behind-the-scenes insights into football clubs and their operations. They focus on industry professionals and their impact on teams, such as medical staff and coaching staff. Their tweets frequently reference current events and player movements, which helps maintain relevance and engagement.

Strengths

  • + Established follower base of 11,428
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Jai_Mcintosh reveals an growing Twitter presence with 11,428 followers. The account demonstrates a conversation-first approach, averaging 67.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025