Olly Smith

Olly Smith

@jollyolly

Raising a glass to you.

instagram @ollysmith https://linktr.ee/ollysmith Joined 2009-03-06 Date of Analysis: Dec 16, 2025

53,527

Followers

8,431

Following

28,786

Tweets

13.8

Avg Engagement

493

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @jollyolly's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-03-06
  • Verification:No
  • Location:instagram @ollysmith

Data Summary

  • Tweets Analyzed:3,193
  • Avg Likes per Tweet:10.5
  • Avg Retweets per Tweet:3.4
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,193 tweets

Their tweets receive moderate engagement, with an average of 255 likes and 37 retweets, indicating a loyal but not overly active follower base.

10.5

Avg Likes/Tweet

3.4

Avg Retweets/Tweet

33,401

Total Likes

10,730

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

1

Median Retweets

16

75th Percentile

783

Top Tweet

0.26

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

38.2%

Original

30.6%

Replies

22.2%

Retweets

9.0%

Quotes

0.0%

Threads

1.3%

With Media

69.0%

With Links

29.8%

With #Tags

88.0%

With @Mentions

43.6%

With Emojis

152

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.8

Reply/Original Ratio

0.41

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

66.4%

Weekday Posts

33.6%

Weekend Posts

Top Hashtags

#saturdaykitchen (358) #wine (74) #podcast (27) #saturdaymorning (24) #ollysmith (20) #cheers (19) #sipsplendidly (19) #winewednesday (18) #fizz (18) #beer (16)

Most Mentioned

@jollyolly (488) @saturdaykitchen (443) @bbcone (226) @aglasswith (207) @matt_tebbutt (189) @eventmaguk (174) @pandocruises (126) @mailplus (104) @threewinemen (95) @majesticwine (76)

Want This Report as PDF?

We're building PDF export for these analytics reports. Register your interest to get early access.

Register Interest

Content Strategy Analysis

Based on 3,193 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,220 (38%)
Replies 978 (31%)
Retweets 708 (22%)
Quote Tweets 287 (9%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 708 retweets (22% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,193 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

Their audience appears to be interested in food, cooking, and personal anecdotes, with a mix of casual and engaged followers.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

65

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

83.8%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

29,235,841

Total Potential Reach

65

Median Follower Reach

260

75th Percentile Reach

8.9%

>1K followers

1.3%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London (306) London, England (267) United Kingdom (153) England, United Kingdom (144) UK (111) Manchester, England (46) Glasgow, Scotland (45) North West, England (45) Wales, United Kingdom (44) Edinburgh, Scotland (42)

0

Verified Followers

0.0% of total

1,269

Protected Accounts

12.69% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,096,074 Wrestler Wrestling, Motivation, Self-promotion
@davidwalliams 2,267,263 Comedian comedian, author, children
@Zagat 1,612,816 Food Critic food, dining, reviews
@sarajcox 854,515 Radio Host Teatimes, Books, Radio
@msm4rsh 750,978 Actress Acting, Singing, Family
@mchooyah 598,943 Navy SEAL Military, Sniper, Beer
@BootstrapCook 554,957 - -
@iamprincekash 405,256 - -
@RichardEGrant 350,546 - -
@conquerer1 235,193 Entertainer MUSIC, AWARDS, CELEBRITIES

Top Keywords in Follower Bios

wine (532) views (443) love (420) food (403) lover (288) life (274) music (245) mum (200) proud (176) family (160)

Top Hashtags in Follower Bios

#wine (23) #travel (9) #ynwa (9) #food (8) #mentalhealth (8) #fbpe (7) #gtto (7) #pr (7) #coys (6) #bekind (5)

5,582

Followers With Bio

4,418

Followers Without Bio

55.82%

% With Bio

44.18%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

Buy Follower Data

Export full follower list with profile details, bios, locations, and follower counts as CSV.

Buy Followers - from $15

Buy Tweet Data

Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.

Buy Tweets - from $15

Viral Tweets

Top 5 by likes+RTs from 3,193 analyzed

2,650

Combined Engagement

965

Total Likes

1,685

Total Retweets

530

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

80%

With @Mentions

80%

With Links

Topical Analysis:

Food Cooking Personal Reflection Entertainment Connection

Key Insights & Takeaways

They frequently engage with content from @SaturdayKitchen and other food-related accounts, showing a passion for cooking and food media. Their tweets often include personal reflections and emotional messages, suggesting a desire to connect on a deeper level. They use hashtags and links to enhance the visibility and context of their posts.

Strengths

  • + Established follower base of 53,527
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @jollyolly reveals an growing Twitter presence with 53,527 followers. The account demonstrates a content-creator strategy, averaging 13.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Need Programmatic Access?

We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.

Register Interest for API Access

About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025