Jo Malone London
Discover a Gingerbread Land-inspired Christmas collection.
61,212
Followers
20
Following
6,818
Tweets
16.4
Avg Engagement
320
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @JoMaloneLondon's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-02-13
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:14.3
- Avg Retweets per Tweet:2.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,243 tweetsThe average engagement per tweet is moderate, with a focus on likes and retweets. The brand effectively uses verified accounts and partnerships to boost visibility and credibility.
14.3
Avg Likes/Tweet
2.1
Avg Retweets/Tweet
46,442
Total Likes
6,659
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
26
75th Percentile
759
Top Tweet
0.27
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
47.2%
Original
52.8%
Replies
0.0%
Retweets
0.0%
Quotes
0.0%
Threads
0.4%
With Media
58.2%
With Links
42.7%
With #Tags
58.3%
With @Mentions
0.2%
With Emojis
179
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.12
Reply/Original Ratio
0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.3%
Weekday Posts
18.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely interested in luxury lifestyle, fashion, and fragrance enthusiasts. They are also engaged with social causes and brand collaborations.
Average
Audience Quality
21.0%
Suspicion Index
25.6%
Low-Quality %
36
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.4%
Empty Bio
20.6%
<10 Tweets
10.1%
Mass Following (>2K)
0.0%
New (<90 days)
46.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.8%
No URL
13.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
10,816,828
Total Potential Reach
36
Median Follower Reach
185
75th Percentile Reach
6.4%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
61.7%
Creators
6,172 accounts
17.7%
Consumers
1,772 accounts
20.6%
Dormant
2,056 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
70
Verified Followers
0.7% of total
2,243
Protected Accounts
22.43% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @MariaRita | 1,322,514 | Singer | music, producer, mother |
| @theJeremyVine | 786,561 | Broadcaster | radio, eggheads, poetry |
| @UNICEFUSA | 503,485 | Humanitarian | Children, Vulnerable, COVID19 |
| @THE_THEO_FORD | 475,283 | - | - |
| @zammit_marc | 385,170 | Filmmaker | Film, Acting, Producing |
| @sarahlouiseit | 353,311 | Influencer | Fashion, Beauty, Lifestyle |
| @chantellehought | 299,567 | Influencer | YouTube, Agent, Lucy |
| @Joseph_Morong | 219,939 | Reporter | painting, journalism, fact-checking |
| @Carmen_Lomana | 207,636 | TV Personality | Tv, Moda, Protocolo |
| @agalleryartists | 173,499 | Art Dealer | NFTs, Art, Gallery |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,263
Followers With Bio
3,737
Followers Without Bio
62.63%
% With Bio
37.37%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed2,789
Combined Engagement
2,226
Total Likes
563
Total Retweets
558
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
@VALENTlNE214 We couldn't agree more, Myrrh & Tonka is a noble, captivating and sensual scent that is timeless.
We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. #ScentofAGent #TheFragranceFoundationAwards https://t.co/rNZpTVXLB6
Along with The Estée Lauder Companies we are proud to contribute to the COVID-19 relief efforts by manufacturing hand sanitisers. These will be distributed to frontline medical professionals and key workers. https://t.co/r4gNakreDr
Artist and absolutely stunning alien drag queen, @JunoBirch shows how to turn drab to fab. #JoMaloneLondon https://t.co/CjE912LPP0 https://t.co/GrEY4dNiJL
Introducing a trio of limited-edition Colognes, each offering a different take on natural English lavender. https://t.co/n5bHG9W5ZO #Lavenderland https://t.co/Ha0tSF7dnj
Key Insights & Takeaways
The brand frequently collaborates with influencers and celebrities to promote products and campaigns. They emphasize seasonal and limited-edition collections to drive interest and urgency. They highlight charitable efforts, which helps build brand loyalty and positive public perception.
Strengths
- + Established follower base of 61,212
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @JoMaloneLondon reveals an growing Twitter presence with 61,212 followers. The account demonstrates a conversation-first approach, averaging 16.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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