Jon Scheyer

Jon Scheyer

@JonScheyer

Dad. Son. Husband. Duke Men’s Basketball Head Coach. #DreamBig

Durham, NC Joined 2009-04-20 Date of Analysis: Dec 16, 2025

69,809

Followers

1,128

Following

4,840

Tweets

445.7

Avg Engagement

676

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @JonScheyer's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-04-20
  • Verification:No
  • Location:Durham, NC

Data Summary

  • Tweets Analyzed:3,200
  • Avg Likes per Tweet:47.7
  • Avg Retweets per Tweet:398.0
  • Followers Analyzed:9,998

Engagement Analysis

Based on 3,200 tweets

His tweets typically receive high engagement, with an average of 3,856 likes and 401 retweets per post. The interaction reflects a loyal and active fanbase.

47.7

Avg Likes/Tweet

398.0

Avg Retweets/Tweet

152,487

Total Likes

1,273,739

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

2

Median Retweets

90

75th Percentile

113,467

Top Tweet

6.38

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

32.7%

Original

34.2%

Replies

21.3%

Retweets

11.8%

Quotes

0.0%

Threads

0.6%

With Media

41.3%

With Links

17.9%

With #Tags

79.1%

With @Mentions

12.8%

With Emojis

80

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.05

Reply/Original Ratio

0.55

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

72.3%

Weekday Posts

27.7%

Weekend Posts

Top Hashtags

#dukeinthenba (59) #thebrotherhood (53) #herecomesduke (42) #vamosgranca (21) #ideaschat (20) #goduke (19) #dukefamily (17) #theoffseason (16) #nbadraft (15) #duke (11)

Most Mentioned

@jonscheyer (335) @dukembb (242) @ghjr09 (111) @dukeblueplanet (100) @ndotsmitty (99) @jeffcapel (81) @jaytatum0 (47) @swallball (46) @bradnewley (46) @coach_collins (35)

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Content Strategy Analysis

Based on 3,200 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,047 (33%)
Replies 1,096 (34%)
Retweets 681 (21%)
Quote Tweets 376 (12%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 681 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,200 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 9,998 followers

His audience includes Duke basketball fans, athletes, and supporters across the country. They engage with his content through likes and retweets, showing strong community support.

Average

Audience Quality

20.5%

Suspicion Index

25.6%

Low-Quality %

68

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

36.3%

Empty Bio

23.3%

<10 Tweets

11.4%

Mass Following (>2K)

0.0%

New (<90 days)

38.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

86.1%

No URL

14.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

29,677,578

Total Potential Reach

68

Median Follower Reach

253

75th Percentile Reach

7.2%

>1K followers

1.0%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

55.4%

Creators

5,535 accounts

21.4%

Consumers

2,136 accounts

23.3%

Dormant

2,327 accounts

144

Verified Followers

1.44% of total

5.7%

Professional Bios

founder, dev, analyst, etc.

0.15

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (110) Durham, NC (101) Chicago, IL (98) North Carolina, USA (97) Charlotte, NC (61) Atlanta, GA (51) Raleigh, NC (49) Houston, TX (42) Washington, DC (36) Virginia, USA (30)

144

Verified Followers

1.44% of total

1,202

Protected Accounts

12.02% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,094,071 Wrestler Wrestling, Motivation, Self-promotion
@PatMcAfeeShow 2,841,785 Sports commentator Sports, Betting, Entertainment
@Cubs 2,598,694 Sports Team Baseball, Chicago, Sports
@Ballislife 1,521,972 Sports Media Basketball, Highlights, App
@ZachLowe_NBA 977,363 Sports Journalist NBA, Basketball, Analysis
@WindhorstESPN 861,550 Sports Journalist NBA, Author, ESPN
@CBBonFOX 655,840 Sports Commentator College Hoops, FOX Sports, App
@kevinthau 149,536 Venture Capitalist Tech, Innovation, Astrology
@AmyTaylorNYC 124,273 - -
@Specter_Smit 124,012 - -

Top Keywords in Follower Bios

basketball (749) coach (584) school (537) high (507) gpa (424) sports (371) co (360) class (360) duke (348) husband (272)

Top Hashtags in Follower Bios

#1 (29) #thebrotherhood (28) #dukenation (21) #duke (16) #keeppounding (16) #bleedgreen (12) #2 (11) #11 (11) #flyeaglesfly (11) #13 (10)

6,371

Followers With Bio

3,629

Followers Without Bio

63.71%

% With Bio

36.29%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,200 analyzed

428,289

Combined Engagement

0

Total Likes

428,289

Total Retweets

85,658

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Sports Community Gratitude Personal Milestones Team Spirit

Key Insights & Takeaways

He emphasizes team spirit and gratitude towards fans, which strengthens community bonds. Personal milestones and interactions with athletes are shared, adding a personal touch to his content. He maintains a balance between professional and personal updates, keeping his audience engaged with diverse content.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 69,809
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @JonScheyer reveals an well-established Twitter presence with 69,809 followers. The account demonstrates a conversation-first approach, averaging 445.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025