Josh Lederman
Foreign Correspondent @NBCNews • Recovering White House reporter • Lover of fountain soda & overcast weather • AZ native • https://www.facebook.com/unsupportedbrowser
78,984
Followers
4,201
Following
49,628
Tweets
347.3
Avg Engagement
1,853
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @JoshNBCNews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-12
- Verification:No
- Location:London, England
Data Summary
- Tweets Analyzed:3,222
- Avg Likes per Tweet:141.2
- Avg Retweets per Tweet:206.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,222 tweetsHis tweets receive a high average number of likes and retweets, indicating strong audience interaction. The engagement suggests his content is both informative and timely.
141.2
Avg Likes/Tweet
206.1
Avg Retweets/Tweet
454,990
Total Likes
663,988
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
9
Median Retweets
62
75th Percentile
83,439
Top Tweet
4.4
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
43.7%
Original
7.4%
Replies
41.1%
Retweets
7.8%
Quotes
0.0%
Threads
0.6%
With Media
57.5%
With Links
5.7%
With #Tags
70.0%
With @Mentions
1.1%
With Emojis
169
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.17
Reply/Original Ratio
0.19
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78.1%
Weekday Posts
21.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,222 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,323 retweets (41% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,222 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience includes news enthusiasts, political followers, and those interested in international affairs. The audience is likely engaged with current events and social issues.
Average
Audience Quality
25.2%
Suspicion Index
21.4%
Low-Quality %
156
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.0%
Empty Bio
13.3%
<10 Tweets
37.3%
Mass Following (>2K)
0.0%
New (<90 days)
44.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.9%
No URL
8.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
54,128,677
Total Potential Reach
156
Median Follower Reach
597
75th Percentile Reach
18.1%
>1K followers
3.1%
>10K followers
0.8%
>50K followers
0.5%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
74.2%
Creators
7,417 accounts
12.5%
Consumers
1,249 accounts
13.3%
Dormant
1,334 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
155
Verified Followers
1.55% of total
1,282
Protected Accounts
12.82% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,816 | Wrestler | Wrestling, Motivation, Self-promotion |
| @AOC | 13,414,690 | Politician | politics, social justice, equality |
| @chucktodd | 2,045,194 | Journalist | Politics, Journalism, Sports |
| @AVindman | 846,909 | Author | Constitution, Veteran, Author |
| @NOH8Campaign | 800,216 | Activism | equality, bullying, discrimination |
| @cryptomanran | 713,583 | Crypto Influencer | Cryptocurrency, Investing, Blockchain |
| @JillWineBanks | 609,329 | Legal Analyst | Watergate, Prosecutor, Podcasts |
| @BorowitzReport | 533,168 | Satirist | satire, humor, politics |
| @Eugene_Robinson | 456,415 | Journalist | Politics, Journalism, Author |
| @natsechobbyist | 431,763 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,605
Followers With Bio
3,395
Followers Without Bio
66.05%
% With Bio
33.95%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,222 analyzed322,011
Combined Engagement
100,800
Total Likes
221,211
Total Retweets
64,402
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
20%
With Links
Topical Analysis:
RT @BrianneKohl: My 8yo daughter met a girl at summer camp last year named "Internet." I said no way, that can't be her name but my daughter has been adamant. For almost a year we've been having this discussion. ANTOINETTE. I just found out her name is Antoinette.
Ukraine’s ambassador to the US just told us that a Russian platoon from the 74th Motorized Brigade has surrendered to Ukraine’s forces. She says that the Russian troops apparently had been unaware they were being sent to kill Ukrainians. No confirmation yet from Russia’s military
RT @thevellimemer1: This dog is a visual representation of my phone distracting me from work https://t.co/HjzStNPUzP https://t.co/guQBRxU3mz
RT @kylegriffin1: Clarence Thomas writes, in a concurring opinion, that the Supreme Court should reconsider Griswold, Lawrence, and Obergefell — the rulings that now protect contraception, same-sex relationships, and same-sex marriage.
Huge news: The Mormon Church (LDS) has just announced its support for the Respect for Marriage Act, which would codify same-sex marriage in federal law. (1/2)
Key Insights & Takeaways
He frequently shares breaking news and significant political developments, which likely drive engagement. His personal anecdotes and experiences add a human element to his professional content. He covers a wide range of topics, from international conflicts to social issues, appealing to a broad audience.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 78,984
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @JoshNBCNews reveals an well-established Twitter presence with 78,984 followers. The account demonstrates a content-creator strategy, averaging 347.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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