Jumia Group
#Jumia group’s official Twitter account for news and stories about #ecommerce, #entrepreneurship #digital #logistics #fintech in Africa. NYSE : $JMIA
60,790
Followers
851
Following
3,994
Tweets
82.1
Avg Engagement
119
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Jumia_Group's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2014-01-30
- Verification:Yes
- Location:Lagos
Data Summary
- Tweets Analyzed:3,238
- Avg Likes per Tweet:14.4
- Avg Retweets per Tweet:67.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,238 tweetsThe account consistently receives a high number of likes, indicating strong audience interest. Retweets are relatively lower, suggesting a focus on organic engagement rather than viral sharing.
14.4
Avg Likes/Tweet
67.7
Avg Retweets/Tweet
46,663
Total Likes
219,092
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
3
Median Retweets
16
75th Percentile
170,978
Top Tweet
1.35
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
42.2%
Original
2.3%
Replies
51.9%
Retweets
3.6%
Quotes
0.0%
Threads
0.1%
With Media
96.8%
With Links
68.8%
With #Tags
73.3%
With @Mentions
14.6%
With Emojis
180
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
93.1%
Weekday Posts
6.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,238 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,680 retweets (52% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,238 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes entrepreneurs, investors, and tech enthusiasts in Africa. The content also appeals to consumers interested in e-commerce and digital services.
Average
Audience Quality
20.5%
Suspicion Index
17.2%
Low-Quality %
68
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.1%
Empty Bio
17.3%
<10 Tweets
16.7%
Mass Following (>2K)
0.0%
New (<90 days)
46.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.5%
No URL
7.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
3,147,529
Total Potential Reach
68
Median Follower Reach
215
75th Percentile Reach
4.4%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
48.2%
Creators
4,822 accounts
34.5%
Consumers
3,451 accounts
17.3%
Dormant
1,727 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
14
Verified Followers
0.14% of total
659
Protected Accounts
6.59% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ShaffieWeru | 461,862 | Radio Host | Personality, Dad, TV/Radio-Host |
| @shen_shiwei | 88,247 | Analyst | BRI, Africa, Energy |
| @EmodiaBenjamin | 66,384 | Digital Marketer | Digital Marketing, Brand Building, ROI |
| @1boreen_ye | 32,625 | - | - |
| @TaylorMadeBeatz | 31,653 | - | - |
| @moniqueangelyn | 28,003 | - | - |
| @mercy_kibet | 24,633 | - | - |
| @JumiaNGHelp | 23,088 | - | - |
| @NebatMgorgor | 23,034 | - | - |
| @Btcaesar24 | 21,369 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,287
Followers With Bio
2,713
Followers Without Bio
72.87%
% With Bio
27.13%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,238 analyzed201,479
Combined Engagement
10,807
Total Likes
190,672
Total Retweets
40,296
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
RT @FIFAWorldCup: The moment he's dreamed about 🏆 https://t.co/xGq3thFQvI
RT @WHO: There are simple things we each must do to protect ourselves from #COVID19, including 👐 washing with 🧼 & 💦 or alcohol-based rub. WHO is launching the #SafeHands Challenge to promote the power of clean 👐 to fight #coronavirus. Join the challenge & share your 👐 was
We’re proud to support our communities in #Africa during the #Covid_19 pandemic & help the governments distribute those masks effectively and make sure that they go to the right hospitals and health workers. #StaySafewithJumia https://t.co/8zeWkQwxgy
RT @FIFAWorldCup: 🇲🇦🦁 For the first time since 1986, the Atlas Lions have escaped the groups! https://t.co/12rJKpYsBK
Jumia (NYSE:JMIA), what is it and what does it do in #Africa? https://t.co/OT3VgAi383
Key Insights & Takeaways
The account emphasizes community support during crises like the pandemic, highlighting its social responsibility. It uses storytelling to connect with its audience, such as sharing campaign successes. The content is tailored to reflect Jumia's role in Africa's digital and economic growth.
Strengths
- + Established follower base of 60,790
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Jumia_Group reveals an growing Twitter presence with 60,790 followers. The account demonstrates a content-creator strategy, averaging 82.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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