Kellis Robinett

Kellis Robinett

@KellisRobinett

K-State beat writer for the Wichita Eagle/Kansas City Star. Manhattan resident. Texas native. Retired professor. Father of 4. Bojack Horseman fan. Whataburger!

Manhattan, Kansas https://t.co/Hpj5hFgz1B Joined 2009-06-16 Date of Analysis: Dec 16, 2025

23,709

Followers

700

Following

49,200

Tweets

97.1

Avg Engagement

569

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @KellisRobinett's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-06-16
  • Verification:No
  • Location:Manhattan, Kansas

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:90.7
  • Avg Retweets per Tweet:6.5
  • Followers Analyzed:21,406

Engagement Analysis

Based on 3,250 tweets

His tweets receive consistent likes and retweets, indicating a loyal and active audience that values his content.

90.7

Avg Likes/Tweet

6.5

Avg Retweets/Tweet

294,765

Total Likes

20,965

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

33

Median Likes

1

Median Retweets

102

75th Percentile

2,501

Top Tweet

4.1

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

70.1%

Original

16.8%

Replies

6.4%

Retweets

6.7%

Quotes

0.0%

Threads

0.2%

With Media

45.6%

With Links

1.5%

With #Tags

25.5%

With @Mentions

2.1%

With Emojis

135

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.24

Reply/Original Ratio

1.05

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

62.5%

Weekday Posts

37.5%

Weekend Posts

Top Hashtags

#emaw (10) #kubball (5) #kstatembb (5) #chiefs (5) #royals (3) #mizzou (3) #kstate (3) #marchmadness (2) #ncaatournament (2) #big12mbb (2)

Most Mentioned

@scottwildcat (64) @kellisrobinett (63) @derekyoungkso (45) @kansasdotcom (42) @jlkurtz (30) @blairkerkhoff (28) @lifeoffitz (25) @chasenscott (22) @kcstar (20) @jeff_rosen88 (18)

Want This Report as PDF?

We're building PDF export for these analytics reports. Register your interest to get early access.

Register Interest

Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,277 (70%)
Replies 547 (17%)
Retweets 208 (6%)
Quote Tweets 218 (7%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 208 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 21,406 followers

His followers include K-State fans, local residents, and sports enthusiasts interested in campus culture and college basketball.

Good

Audience Quality

18.7%

Suspicion Index

25.2%

Low-Quality %

90

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

39.8%

Empty Bio

17.5%

<10 Tweets

13.0%

Mass Following (>2K)

0.0%

New (<90 days)

32.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

82.4%

No URL

10.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

46,833,620

Total Potential Reach

90

Median Follower Reach

294

75th Percentile Reach

8.2%

>1K followers

1.6%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

62.5%

Creators

13,375 accounts

20.1%

Consumers

4,292 accounts

17.5%

Dormant

3,739 accounts

382

Verified Followers

1.78% of total

7.2%

Professional Bios

founder, dev, analyst, etc.

0.17

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Manhattan, KS (638) Kansas, USA (506) Wichita, KS (398) Kansas City, MO (364) Kansas City (325) Kansas (273) Overland Park, KS (228) Topeka, KS (179) United States (172) Olathe, KS (156)

382

Verified Followers

1.78% of total

2,346

Protected Accounts

10.96% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,860 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,688 - -
@soledadobrien 1,320,593 Journalist working, mom, journalist
@LILBTHEBASEDGOD 1,251,048 Rapper Music, Writing, Film
@LeBronJames 1,006,937 - -
@ericstonestreet 819,527 Actor Comedy, Acting, Blocking
@TayeDiggs 648,948 Actor acting, chocolate, hosting
@CoachSchuman 589,416 Football Coach Football, Recruiting, Motivation
@IamMzilikazi 535,455 Musician Pan-African music, Album, Rise
@mikeallen 391,203 Journalist Politics, Media, News

Top Keywords in Follower Bios

kstate (1,218) sports (1,202) kansas (1,167) state (1,017) husband (874) football (787) high (781) school (774) father (754) gpa (710)

Top Hashtags in Follower Bios

#emaw (315) #chiefskingdom (96) #kstate (94) #chiefs (59) #royals (59) #1 (56) #jucoproduct (23) #family (18) #gocats (17) #2 (16)

12,876

Followers With Bio

8,530

Followers Without Bio

60.15%

% With Bio

39.85%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

Buy Follower Data

Export full follower list with profile details, bios, locations, and follower counts as CSV.

Buy Followers - from $15

Buy Tweet Data

Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.

Buy Tweets - from $15

Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

11,229

Combined Engagement

10,356

Total Likes

873

Total Retweets

2,246

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

40%

With Links

Topical Analysis:

College Basketball Campus Life Sports Journalism Personal Interests Community Engagement

Key Insights & Takeaways

He frequently covers K-State basketball and campus events, providing real-time updates and analysis. He shares personal interests like Bojack Horseman and Whataburger, which help build a relatable persona. He engages with fans by discussing team dynamics and student experiences.

Strengths

  • + Established follower base of 23,709
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @KellisRobinett reveals an growing Twitter presence with 23,709 followers. The account demonstrates a content-creator strategy, averaging 97.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Need Programmatic Access?

We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.

Register Interest for API Access

About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025