Kellis Robinett
K-State beat writer for the Wichita Eagle/Kansas City Star. Manhattan resident. Texas native. Retired professor. Father of 4. Bojack Horseman fan. Whataburger!
23,709
Followers
700
Following
49,200
Tweets
97.1
Avg Engagement
569
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @KellisRobinett's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-06-16
- Verification:No
- Location:Manhattan, Kansas
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:90.7
- Avg Retweets per Tweet:6.5
- Followers Analyzed:21,406
Engagement Analysis
Based on 3,250 tweetsHis tweets receive consistent likes and retweets, indicating a loyal and active audience that values his content.
90.7
Avg Likes/Tweet
6.5
Avg Retweets/Tweet
294,765
Total Likes
20,965
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
33
Median Likes
1
Median Retweets
102
75th Percentile
2,501
Top Tweet
4.1
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
70.1%
Original
16.8%
Replies
6.4%
Retweets
6.7%
Quotes
0.0%
Threads
0.2%
With Media
45.6%
With Links
1.5%
With #Tags
25.5%
With @Mentions
2.1%
With Emojis
135
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.24
Reply/Original Ratio
1.05
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
62.5%
Weekday Posts
37.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 208 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 21,406 followersHis followers include K-State fans, local residents, and sports enthusiasts interested in campus culture and college basketball.
Good
Audience Quality
18.7%
Suspicion Index
25.2%
Low-Quality %
90
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.8%
Empty Bio
17.5%
<10 Tweets
13.0%
Mass Following (>2K)
0.0%
New (<90 days)
32.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.4%
No URL
10.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
46,833,620
Total Potential Reach
90
Median Follower Reach
294
75th Percentile Reach
8.2%
>1K followers
1.6%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
62.5%
Creators
13,375 accounts
20.1%
Consumers
4,292 accounts
17.5%
Dormant
3,739 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
382
Verified Followers
1.78% of total
2,346
Protected Accounts
10.96% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,860 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,688 | - | - |
| @soledadobrien | 1,320,593 | Journalist | working, mom, journalist |
| @LILBTHEBASEDGOD | 1,251,048 | Rapper | Music, Writing, Film |
| @LeBronJames | 1,006,937 | - | - |
| @ericstonestreet | 819,527 | Actor | Comedy, Acting, Blocking |
| @TayeDiggs | 648,948 | Actor | acting, chocolate, hosting |
| @CoachSchuman | 589,416 | Football Coach | Football, Recruiting, Motivation |
| @IamMzilikazi | 535,455 | Musician | Pan-African music, Album, Rise |
| @mikeallen | 391,203 | Journalist | Politics, Media, News |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
12,876
Followers With Bio
8,530
Followers Without Bio
60.15%
% With Bio
39.85%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed11,229
Combined Engagement
10,356
Total Likes
873
Total Retweets
2,246
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
40%
With Links
Topical Analysis:
Jerome Tang: "I was really disappointed in the introduction when our students started chanting the F KU chant ... I really want them to understand that we don’t have to degrade the other team."
Looked like there was some debate about whether this Keyontae Johnson/Gradey Dick sign would be allowed in the student section. But they let the kid keep it, LOL. https://t.co/CgbOI4f1oo
Jerome Tang says he will push for Kansas State to retire the jerseys of Markquis Nowell and Keyontae Johnson at Bramlage Coliseum. “They deserve to be in the rafters.”
Jerome Tang after the big win https://t.co/j7H2XkAcNu
Jerome Tang just grabbed the microphone and led a KSU chant instead of the F KU chant that was going on all game. Then he told the crowd to enjoy the court storming now, because from now on he wants them to expect wins like this.
Key Insights & Takeaways
He frequently covers K-State basketball and campus events, providing real-time updates and analysis. He shares personal interests like Bojack Horseman and Whataburger, which help build a relatable persona. He engages with fans by discussing team dynamics and student experiences.
Strengths
- + Established follower base of 23,709
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @KellisRobinett reveals an growing Twitter presence with 23,709 followers. The account demonstrates a content-creator strategy, averaging 97.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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