Kemendag

Kemendag

@Kemendag

Akun resmi Kementerian Perdagangan Republik Indonesia. | Official account of The Ministry of Trade of The Republic of Indonesia.

Jakarta Pusat https://www.kemendag.go.id/ Joined 2010-03-09 Date of Analysis: Dec 16, 2025

436,683

Followers

221

Following

46,222

Tweets

1.0

Avg Engagement

367

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Kemendag's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-03-09
  • Verification:Yes
  • Location:Jakarta Pusat

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:0.8
  • Avg Retweets per Tweet:0.2
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The average engagement per tweet is low, with only 17 likes and 7 retweets on average, suggesting limited audience interaction. This may indicate a need for more interactive or visually engaging content.

0.8

Avg Likes/Tweet

0.2

Avg Retweets/Tweet

2,569

Total Likes

686

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

1

75th Percentile

62

Top Tweet

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

14.1%

Original

85.8%

Replies

0.1%

Retweets

0.0%

Quotes

0.0%

Threads

0.0%

With Media

40.8%

With Links

91.3%

With #Tags

15.8%

With @Mentions

0.0%

With Emojis

202

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

6.09

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

92.0%

Weekday Posts

8.0%

Weekend Posts

Top Hashtags

#ayodagang (2552) #genjotekspor (439) #negosiasidagang (323) #stabilisasiharga (227) #g20indonesia (178) #g20updates (158) #asean (124) #stabilitasharga (110) #bapok (98) #pidatopresiden2022 (84)

Most Mentioned

@zul_hasan (356) @jokowi (62) @infobappebti (20) @perumbulog (14) @kemenkopukm (13) @badanpangan (12) @kemenbumn (8) @kemendag (6) @perekonomianri (6) @beacukairi (5)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 458 (14%)
Replies 2,788 (86%)
Retweets 4 (0%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 4 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience includes government officials, business stakeholders, and the general public interested in trade and economic developments. The content is likely aimed at informing and educating about trade regulations and market conditions.

Below Average

Audience Quality

38.4%

Suspicion Index

48.8%

Low-Quality %

2

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

51.0%

Empty Bio

63.2%

<10 Tweets

1.3%

Mass Following (>2K)

0.0%

New (<90 days)

84.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

94.1%

No URL

46.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

8,062,976

Total Potential Reach

2

Median Follower Reach

9

75th Percentile Reach

0.7%

>1K followers

0.1%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

14.8%

Creators

7,424 accounts

21.9%

Consumers

10,951 accounts

63.2%

Dormant

31,625 accounts

31

Verified Followers

0.06% of total

0.7%

Professional Bios

founder, dev, analyst, etc.

0.02

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Indonesia (987) Jakarta Capital Region (476) Jakarta (192) Kota Surabaya, Jawa Timur (176) Yogyakarta, Indonesia (141) DKI Jakarta, Indonesia (138) indonesia (133) Kota Medan, Sumatera Utara (100) Bandung, Jawa Barat (98) East Nusa Tenggara, Indonesia (83)

63

Verified Followers

0.06% of total

10,984

Protected Accounts

10.98% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@prabowo 4,646,086 Politician Politics, Defense, Indonesia
@KemenkeuRI 805,284 Government Official APBN, UangKita, Kesejahteraan
@ZUL_Hasan 265,975 Politician Politics, Leadership, Party
@SSscoop475 242,526 Activist World Peace, Civil Rights, Tibetan Buddhism
@OmbudsmanRI137 208,809 Government official Government, Public Services, Complaints
@kabartvOne 195,981 News Anchor News, Television, Reporting
@marwan_jafar 182,254 Politician Politics, Legislation, Party
@GuzRezaSyarief 139,061 Motivational Speaker TalentCoach, TalentConsultant, SelfBrandConsultant
@penkopassus 134,268 Special Forces BERANI, BENAR, BERHASIL
@LOVE_AG4EVER 126,417 Influencer Love, Trust, Principles

Top Keywords in Follower Bios

yang (3,219) hidup (1,691) indonesia (1,126) yg (1,096) orang (1,093) allah (863) akun (855) suka (846) life (729) ig (592)

Top Hashtags in Follower Bios

#bitcoin (20) #indonesia (17) #ynwa (13) #gakfollowporno (13) #bnb (11) #nkrihargamati (11) #ap8testi (11) #btc (10) #eth (10) #pancasila (8)

57,990

Followers With Bio

42,010

Followers Without Bio

57.99%

% With Bio

42.01%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

144

Combined Engagement

106

Total Likes

38

Total Retweets

29

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

40%

With @Mentions

80%

With Links

Topical Analysis:

Trade Policies Market Monitoring Consumer Protection Economic Development Public Engagement Regulatory Compliance
Kemendag
@Kemendag

Halo, Arek Suroboyo! Menjelang Idulfitri, Menteri Perdagangan @ZUL_Hasan bersama Wali Kota Surabaya, Eri Cahyadi memantau harga dan pasokan #bapok di Pasar Wonokromo, Surabaya, Jawa Timur, Jumat (7 Apr). #StabilisasiHarga #AyoDagang https://t.co/7eSRqHXy3r

2023-04-07
Retweets: 27 Likes: 35 Engagement: 62
Kemendag
@Kemendag

Hidup itu bagaikan meminum secangkir kopi, terkadang ada rasa pahit yang kita rasakan. Namun, dari rasa pahit itulah kesempurnaan kopi berasal. Dari kopi kita belajar bahwa rasa pahit itu dapat dinikmati. Selamat Hari Kopi Internasional. Sudahkah kamu minum kopi hari ini? https:

2022-10-01
Retweets: 2 Likes: 20 Engagement: 22
Kemendag
@Kemendag

Selamat siang, Kawaniaga. Dalam upaya mendorong optimalisasi Sistem Resi Gudang (SRG), Badan Pengawas Perdagangan Berjangka Komoditi @InfoBappebti Kemendag telah menyetujui penerbitan 16 resi gudang gula kristal putih. #AyoDagang

2022-08-30
Retweets: 1 Likes: 20 Engagement: 21
Kemendag
@Kemendag

Keluarga besar Kementerian Perdagangan menyampaikan dukacita mendalam atas peristiwa yang terjadi di Stadion Kanjuruhan. Semoga keluarga yang ditinggalkan diberikan ketabahan dan kejadian seperti ini tidak akan berulang dalam dunia persepakbolaan Indonesia. https://t.co/5QgFrZV

2022-10-02
Retweets: 3 Likes: 17 Engagement: 20
Kemendag
@Kemendag

Dirgahayu Republik Indonesia. Teruslah berkarya tanpa henti untuk Indonesia. Mari satukan kekuatan kita untuk Indonesia agar pulih lebih cepat dan bangkit lebih kuat. Merdeka! #HUT77RI #AyoDagang https://t.co/st635WVws4

2022-08-17
Retweets: 5 Likes: 14 Engagement: 19

Key Insights & Takeaways

The account frequently shares messages related to market monitoring and public awareness during holidays, indicating a focus on consumer protection and supply chain management. The content often includes motivational or philosophical quotes, suggesting an effort to build a more relatable and humanized government image. There is a mention of regulatory bodies and initiatives like SRG, highlighting the account's role in promoting trade compliance and transparency.

Strengths

  • + Established follower base of 436,683
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Kemendag reveals an growing Twitter presence with 436,683 followers. The account demonstrates a conversation-first approach, averaging 1.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025