Sekretariat Negara

Sekretariat Negara

@KemensetnegRI

Official Twitter Kementerian Sekretariat Negara RI| Ministry of State Secretariat of the Republic of Indonesia| 021-3516952 email: humas(at)setneg(.)go(.)id

Jakarta Pusat, DKI Jakarta https://www.setneg.go.id/ Joined 2015-09-11 Date of Analysis: Dec 16, 2025

704,497

Followers

168

Following

34,543

Tweets

14.7

Avg Engagement

396

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @KemensetnegRI's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2015-09-11
  • Verification:Yes
  • Location:Jakarta Pusat, DKI Jakarta

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:12.7
  • Avg Retweets per Tweet:2.0
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account consistently receives a moderate to high number of likes and retweets, indicating a relatively engaged audience. Its tweets often spark discussions, particularly on topics related to public policy and government transparency.

12.7

Avg Likes/Tweet

2.0

Avg Retweets/Tweet

41,374

Total Likes

6,507

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

5

Median Likes

1

Median Retweets

15

75th Percentile

2,096

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

28.2%

Original

71.8%

Replies

0.0%

Retweets

0.0%

Quotes

0.0%

Threads

0.1%

With Media

83.0%

With Links

43.5%

With #Tags

16.1%

With @Mentions

10.4%

With Emojis

233

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.55

Reply/Original Ratio

0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

87.4%

Weekday Posts

12.6%

Weekend Posts

Top Hashtags

#kemensetnegri (577) #sobatsetneg (431) #rilispresiden (214) #indonesiatangguh (193) #jokowi (116) #pulihlebihcepat (75) #bangkitlebihkuat (75) #rapbn2023 (73) #pidatopresiden2022 (73) #riliswakilpresiden (68)

Most Mentioned

@jokowi (479) @kemensetnegri (17) @ppkasn_setneg (4) @kyai_marufamin (4) @kemenperin_ri (3) @bkkbnofficial (3) @satgasuuck (2) @ditjenikma (2) @pln_123 (2) @tmiiofficial (1)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 915 (28%)
Replies 2,335 (72%)
Retweets 0 (0%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes government officials, citizens, and media outlets interested in public policy and state affairs. The account also engages with the general public through interactive content and announcements.

Below Average

Audience Quality

41.3%

Suspicion Index

58.8%

Low-Quality %

1

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

66.2%

Empty Bio

67.3%

<10 Tweets

0.9%

Mass Following (>2K)

0.0%

New (<90 days)

85.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

95.1%

No URL

51.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

9,036,461

Total Potential Reach

1

Median Follower Reach

6

75th Percentile Reach

0.6%

>1K followers

0.1%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

12.7%

Creators

6,354 accounts

19.9%

Consumers

9,973 accounts

67.3%

Dormant

33,673 accounts

24

Verified Followers

0.05% of total

0.6%

Professional Bios

founder, dev, analyst, etc.

0.01

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Indonesia (927) Jakarta Capital Region (464) Jakarta (197) Kota Surabaya, Jawa Timur (160) Yogyakarta, Indonesia (123) DKI Jakarta, Indonesia (113) indonesia (112) Papua, Indonesia (92) Kota Medan, Sumatera Utara (91) Bandung, Jawa Barat (85)

39

Verified Followers

0.04% of total

10,247

Protected Accounts

10.15% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@INDONESIAinLOVE 4,943,643 News Outlet Top News, Ilmu Pengetahuan, Breaking News
@palangmerah 1,021,301 Humanitarian Humanitarian, Disaster Relief, Health
@B2WIndonesia 391,224 Cycling Advocate Cycling, Better living, Community engagement
@HaqueMarissa 363,884 Doctor Family, Love, Togetherness
@berbuatbaik_id 321,496 TV Show Romance, TV show, Love stories
@SSscoop475 242,124 Activist World Peace, Civil Rights, Tibetan Buddhism
@OxfordDiplomat 177,067 Diplomat Cyber, Gender, Diplomacy
@hendrarprihadi 85,608 Politician Semarang, Caring, #bergerakbersama
@pengarang_sajak 53,616 - -
@sahabatislamii 49,510 - -

Top Keywords in Follower Bios

yang (2,432) hidup (1,345) indonesia (944) orang (939) yg (919) akun (830) suka (666) allah (574) life (561) resmi (480)

Top Hashtags in Follower Bios

#nkri (22) #ynwa (17) #gakfollowporno (13) #indonesia (10) #gerakanmerahputih (9) #crypto (7) #ggmu (7) #friendsfollback (6) #indonesiamaju (6) #follbacknkri (6)

46,509

Followers With Bio

54,490

Followers Without Bio

46.05%

% With Bio

53.95%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

6,192

Combined Engagement

4,763

Total Likes

1,429

Total Retweets

1,238

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

20%

With @Mentions

100%

With Links

Topical Analysis:

Government Communication Public Policy International Collaboration Social Media Engagement Transparency Public Relations

Key Insights & Takeaways

The account frequently shares updates on government initiatives and collaborations with international organizations. It addresses public concerns and social media trends, such as issues related to public officials' personal lives. The use of hashtags and interactive content helps to increase engagement and reach a broader audience.

Strengths

  • + Established follower base of 704,497
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @KemensetnegRI reveals an growing Twitter presence with 704,497 followers. The account demonstrates a conversation-first approach, averaging 14.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025