KCC Highways
Official Twitter feed for KCC Highways. Local travel information. Please report Highway faults via our website: https://www.kent.gov.uk/ or call 03000 418181
82,213
Followers
429
Following
197,894
Tweets
1.1
Avg Engagement
380
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @KentHighways's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-12-17
- Verification:No
- Location:Twitter: Mon-Fri 06:30-18:30
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:0.2
- Avg Retweets per Tweet:0.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsOn average, tweets receive around 3 likes and 5 retweets, suggesting moderate engagement. The account's verified status is low, which may indicate limited official endorsement.
0.2
Avg Likes/Tweet
0.9
Avg Retweets/Tweet
757
Total Likes
2,794
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
2
75th Percentile
74
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
73.8%
Original
13.8%
Replies
12.3%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
98.0%
With Links
10.5%
With #Tags
47.2%
With @Mentions
2.2%
With Emojis
172
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.19
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
100.0%
Weekday Posts
0.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 401 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is local residents and drivers in Kent who rely on accurate traffic information. The account also serves as a communication channel for emergency services and local authorities.
Average
Audience Quality
33.8%
Suspicion Index
54.0%
Low-Quality %
4
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
64.4%
Empty Bio
54.0%
<10 Tweets
4.2%
Mass Following (>2K)
0.0%
New (<90 days)
59.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.0%
No URL
43.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
3,131,539
Total Potential Reach
4
Median Follower Reach
40
75th Percentile Reach
3.1%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
28.8%
Creators
2,876 accounts
17.2%
Consumers
1,721 accounts
54.0%
Dormant
5,403 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
20
Verified Followers
0.2% of total
944
Protected Accounts
9.44% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SinghLions | 1,328,994 | Restaurateur | Food, Travel, Influencer |
| @Gr3Te4rights | 98,916 | Activist | Art, Animals Rights, Human Rights |
| @RobertaMetsola | 77,111 | - | - |
| @tn1jb | 39,267 | - | - |
| @ITVJoel | 37,324 | - | - |
| @MPrepuce | 33,337 | - | - |
| @Mark_HJGrainger | 30,090 | - | - |
| @EUFCofficial | 23,423 | - | - |
| @PolishEmbassyUK | 22,885 | - | - |
| @HowardCCox | 22,338 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,558
Followers With Bio
6,442
Followers Without Bio
35.58%
% With Bio
64.42%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed191
Combined Engagement
0
Total Likes
191
Total Retweets
38
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @KentHighways: The KCC Highways fault reporting tool has been updated with the locations of traffic signals, drains, bridges and tunnels. Visit https://t.co/WFBuO7l8Sx to report problems on KCC roads. https://t.co/wS8CxZNDn3
RT @metoffice: Despite the cloud many areas are seeing high or very high levels of tree pollen over the next couple of days 🌲 Here is the latest forecast 👇 https://t.co/3DkGco2KaJ
RT @metofficeSEEng: Yellow warning of thunderstorm affecting London & South East England https://t.co/Qpo1AtAcBb https://t.co/F0jALBwVSr
RT @UKHSA_SouthEast: ⚠️ Together with @metoffice we have issued a yellow heat-health alert for the #SouthEast, from 9am on Fri 9 June to 9am on Mon 12 June. Read more about the risks of adverse weather: https://t.co/3wtkqFufLI https://t.co/Uewkhw5eZi
RT @metoffice: Any outdoor plans for this afternoon? You may need a brolly if you do ☔ Showers and longer spells of rain for many of us today, which could be heavy at times with the risk of hail and thunder 🌦️ Check out the forecast below 👇 https://t.co/QA6j44UE9E
Key Insights & Takeaways
The account frequently reports on road closures and traffic diversions, highlighting its role in real-time traffic management. It collaborates with local police and other authorities to provide timely updates. The use of specific locations and dates suggests a focus on detailed, actionable information for the public.
Strengths
- + Established follower base of 82,213
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @KentHighways reveals an growing Twitter presence with 82,213 followers. The account demonstrates a content-creator strategy, averaging 1.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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