Mark Kermode

Mark Kermode

@KermodeMovie

Moved on due to the vile stench of Musk.

Elsewhere https://markkermode.co.uk/ Joined 2010-02-04 Date of Analysis: Dec 16, 2025

580,136

Followers

1,465

Following

45,800

Tweets

654.2

Avg Engagement

2,438

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @KermodeMovie's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-02-04
  • Verification:No
  • Location:Elsewhere

Data Summary

  • Tweets Analyzed:3,187
  • Avg Likes per Tweet:147.9
  • Avg Retweets per Tweet:506.3
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,187 tweets

Their tweets receive high engagement, averaging 12,503 likes and 760 retweets, indicating a strong and active community. The content resonates well with followers, encouraging interaction and discussion.

147.9

Avg Likes/Tweet

506.3

Avg Retweets/Tweet

471,411

Total Likes

1,613,659

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

5

Median Retweets

111

75th Percentile

202,499

Top Tweet

1.13

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

29.1%

Original

9.4%

Replies

57.6%

Retweets

4.0%

Quotes

0.0%

Threads

4.3%

With Media

41.3%

With Links

17.4%

With #Tags

87.6%

With @Mentions

7.9%

With Emojis

133

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.32

Reply/Original Ratio

0.07

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

59.3%

Weekday Posts

40.7%

Weekend Posts

Top Hashtags

#mk3d (154) #timstwitterlisteningparty (38) #np6music (36) #kermodeonfilm (33) #bfiplayer (32) #thesunset (32) #screenshot (15) #thefilmreview (9) #screenplay21 (8) #triplebill (7)

Most Mentioned

@kermodemovie (836) @scalaradio (247) @bfi (215) @wittertainment (207) @kermodeonfilm (165) @dodgebrothers (155) @obsnewreview (148) @kermodeandmayo (135) @simonmayo (132) @msellenejones (115)

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Content Strategy Analysis

Based on 3,187 tweets

Content Type Distribution

Content Breakdown

Original Tweets 928 (29%)
Replies 298 (9%)
Retweets 1,835 (58%)
Quote Tweets 126 (4%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,835 retweets (58% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,187 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience primarily consists of film enthusiasts and media consumers interested in sharp, opinionated commentary. They are likely engaged with cultural and entertainment news.

Average

Audience Quality

20.9%

Suspicion Index

26.0%

Low-Quality %

60

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

39.2%

Empty Bio

19.0%

<10 Tweets

12.4%

Mass Following (>2K)

0.0%

New (<90 days)

43.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

81.8%

No URL

12.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

60,053,017

Total Potential Reach

60

Median Follower Reach

254

75th Percentile Reach

9.1%

>1K followers

1.0%

>10K followers

0.3%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

62.8%

Creators

31,422 accounts

18.1%

Consumers

9,057 accounts

19.0%

Dormant

9,521 accounts

520

Verified Followers

1.04% of total

11.6%

Professional Bios

founder, dev, analyst, etc.

0.13

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (1,579) London (1,486) United Kingdom (737) England, United Kingdom (548) UK (514) Manchester, England (316) Glasgow, Scotland (264) Scotland, United Kingdom (222) Edinburgh, Scotland (186) Ireland (182)

1,069

Verified Followers

1.07% of total

11,296

Protected Accounts

11.3% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,007 Wrestler Wrestling, Motivation, Self-promotion
@jackwhitehall 6,060,208 Actor/Comedian Comedy, Acting, Entertainment
@MarkHamill 5,287,327 Actor Star Wars, Believe, Humor
@ProfBrianCox 3,059,222 Physicist Physics, Science Communication, Astronomy
@frankieboyle 2,691,667 Comedian Comedy, Residency, Glasgow
@louistheroux 2,246,217 Documentary Filmmaker Documentaries, Irony, Filmmaking
@SinghLions 1,335,008 Restaurateur Food, Travel, Influencer
@E_L_James 1,115,024 Author Romance, Fangirl, EU
@AlecBaldwin 1,008,171 Philanthropist arts, artists, support
@doddleoddle 996,989 Musician music, creativity, authenticity

Top Keywords in Follower Bios

film (3,520) music (3,456) views (3,141) love (2,313) writer (2,253) lover (1,947) hehim (1,888) life (1,623) director (1,512) sheher (1,508)

Top Hashtags in Follower Bios

#fbpe (282) #gtto (211) #blm (114) #lfc (83) #rejoineu (80) #blacklivesmatter (72) #ynwa (65) #coys (64) #nhs (50) #film (46)

62,085

Followers With Bio

37,915

Followers Without Bio

62.09%

% With Bio

37.91%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,187 analyzed

534,699

Combined Engagement

0

Total Likes

534,699

Total Retweets

106,940

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

20%

With Links

Topical Analysis:

Film Criticism Media Commentary Entertainment News Humor Cultural Analysis Industry Insights

Key Insights & Takeaways

The user has a long-standing career in film criticism and media commentary, which informs their engaging and insightful tweets. They often reference specific films and media, indicating a deep knowledge and passion for the industry. Their interactions with other creators and media outlets suggest a network of like-minded individuals and professionals in the entertainment space.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 580,136
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @KermodeMovie reveals an well-established Twitter presence with 580,136 followers. The account demonstrates a content-creator strategy, averaging 654.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025