Ketchum
We are Ketchum, a global communications consultancy fueled by empathy & intelligence – progress at work for innovation, our employees and our clients since 1923
74,835
Followers
2,367
Following
26,032
Tweets
11.3
Avg Engagement
1,760
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @KetchumPR's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-07-25
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,206
- Avg Likes per Tweet:3.1
- Avg Retweets per Tweet:8.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,206 tweetsThe account maintains moderate engagement with a focus on educational outreach and industry recognition. It also includes humorous and relatable content like the 'Dear wifi' tweet.
3.1
Avg Likes/Tweet
8.1
Avg Retweets/Tweet
9,991
Total Likes
26,093
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
6
75th Percentile
20,672
Top Tweet
0.15
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
58.2%
Original
6.0%
Replies
33.8%
Retweets
2.0%
Quotes
0.0%
Threads
0.0%
With Media
92.4%
With Links
74.5%
With #Tags
83.2%
With @Mentions
18.5%
With Emojis
195
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.1
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
98.0%
Weekday Posts
2.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,206 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,085 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,206 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience likely includes professionals in communications, marketing, and PR, as well as students and educators interested in STEM and HBCU initiatives.
Below Average
Audience Quality
36.8%
Suspicion Index
50.2%
Low-Quality %
5
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
53.1%
Empty Bio
65.6%
<10 Tweets
2.9%
Mass Following (>2K)
0.0%
New (<90 days)
69.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.8%
No URL
47.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,874,148
Total Potential Reach
5
Median Follower Reach
24
75th Percentile Reach
2.2%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
13.4%
Creators
1,337 accounts
21.0%
Consumers
2,102 accounts
65.6%
Dormant
6,561 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
29
Verified Followers
0.29% of total
687
Protected Accounts
6.87% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @NOH8Campaign | 800,437 | Activism | equality, bullying, discrimination |
| @Octopusintell | 143,195 | Competitive Intelligence | Competitive Intelligence, Certainty, Advantage |
| @MissChengNYC | 90,397 | Marketing | Brand Partnerships, Experiential Marketing, Cosplay |
| @CityAM | 77,909 | News outlet | News, Opinion, Sports |
| @Skoog | 67,530 | Copywriter | copywriting, humor, notifications |
| @SarahO_Connell | 60,042 | Entertainer | Comedy, Film, Art |
| @_StephanieMyers | 56,950 | News Anchor | News, Anchor, Producer |
| @ZedxionC | 53,362 | Cryptocurrency Exchange | CRYPTO, TRADING, PAYMENTS |
| @PRODU | 52,196 | - | - |
| @hakana | 44,911 | Diplomat | Family, Business, Investing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,687
Followers With Bio
5,313
Followers Without Bio
46.87%
% With Bio
53.13%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,206 analyzed21,079
Combined Engagement
317
Total Likes
20,762
Total Retweets
4,216
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
RT @instagram: We’re currently running a test that hides the total number of likes and video views for some people in the following countries: ✅ Australia ✅ Brazil ✅ Canada ✅ Ireland ✅ Italy ✅ Japan ✅ New Zealand https://t.co/2OdzpIUBka
Planning to attend a #HBCU and declare a #STEM major? Our pro bono partner @HBCUWeek is offering $40,000 scholarships to 150 students. Apply here by 2/15: https://t.co/eBmphfAk4A #BlackHistoryMonth https://t.co/WWz1eBtlr1
Dear wifi, Our sincere apologies. Next time we'll check Twitter before blaming you. Love, Everyone #InstagramDown
🏆 @PRWeekUS’ Agency of the Past 20 Years... and the next!🏆. #PRWeekAwardsUS #KetchumProud https://t.co/OjxTH3W6RI
From one trailblazer to another, @MikeDoyle212 will follow in the footsteps of @BarriRafferty as the new global CEO of Ketchum. More on the news here: https://t.co/aBbFcZbItB
Key Insights & Takeaways
The account emphasizes pro bono initiatives and community support, particularly for HBCU students in STEM fields. It leverages awards and recognition to build brand credibility and pride. Humorous and relatable content helps humanize the brand and engage followers.
Strengths
- + Established follower base of 74,835
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @KetchumPR reveals an growing Twitter presence with 74,835 followers. The account demonstrates a content-creator strategy, averaging 11.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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