Kew Gardens
🌿 Botanic garden 🔬 Scientific institution 🌷 Charity Donate to help us protect plants and fungi 👇 #KewGardens #OurFutureIsBotanic Managed weekdays 9-5
162,167
Followers
721
Following
30,212
Tweets
72.8
Avg Engagement
2,432
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @kewgardens's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-10-01
- Verification:No
- Location:Kew, UK
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:58.4
- Avg Retweets per Tweet:14.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsKew Gardens maintains a steady level of engagement with an average of 1,027 likes and 176 retweets per tweet. Their content is well-received and often shared by followers.
58.4
Avg Likes/Tweet
14.4
Avg Retweets/Tweet
189,822
Total Likes
46,738
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
4
Median Retweets
92
75th Percentile
1,580
Top Tweet
0.45
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
40.0%
Original
51.0%
Replies
8.0%
Retweets
1.0%
Quotes
0.0%
Threads
2.0%
With Media
54.2%
With Links
14.6%
With #Tags
59.8%
With @Mentions
45.9%
With Emojis
219
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.28
Reply/Original Ratio
0.12
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.9%
Weekday Posts
18.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 259 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersTheir audience is primarily interested in nature, science, and conservation. They also engage with public figures and events, broadening their reach.
Average
Audience Quality
22.0%
Suspicion Index
26.4%
Low-Quality %
55
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.2%
Empty Bio
24.0%
<10 Tweets
13.9%
Mass Following (>2K)
0.0%
New (<90 days)
42.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.7%
No URL
16.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
75,864,915
Total Potential Reach
55
Median Follower Reach
271
75th Percentile Reach
9.6%
>1K followers
1.1%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.0%
Creators
28,484 accounts
19.1%
Consumers
9,531 accounts
24.0%
Dormant
11,985 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
345
Verified Followers
0.34% of total
12,002
Protected Accounts
11.88% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,937 | Wrestler | Wrestling, Motivation, Self-promotion |
| @MarceloTas | 9,127,140 | Influencer | - |
| @elliegoulding | 6,243,983 | Singer | Music, Fitness, Strength |
| @wossy | 4,888,824 | TV Presenter | self-indulgent, Instagram, life |
| @GreatestQuotes | 4,232,454 | Inspirational Speaker | Challenge, Motivate, Inspire |
| @ThisisDavina | 2,707,746 | TV Presenter | Fitness, Wellness, TV |
| @SadiqKhan | 1,153,417 | Politician | Politics, Environment, London |
| @googleearth | 1,143,508 | Mapping | #EarthEngine, Earth Outreach |
| @mrjamesob | 1,135,656 | Radio Host | Politics, Radio, Author |
| @IAMKELLYBROOK | 886,230 | Radio Host | Gardening, Walking, Hosting |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
66,832
Followers With Bio
34,165
Followers Without Bio
66.17%
% With Bio
33.83%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed6,767
Combined Engagement
4,701
Total Likes
2,066
Total Retweets
1,353
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
40%
With Links
Topical Analysis:
We’re honoured to have hosted The President of the Republic of South Africa, accompanied by The Earl of Wessex today. South Africa is one of the most biodiverse countries on Earth and a longstanding scientific and conservation partner of the UK. 👇 @RoyalFamily @PresidencyZA htt
Meet Victoria boliviana, the record-breaking giant waterlily which has been named new to science at Kew after spending 177 years hidden under the surface of our collections. Uncover more about this fascinating discovery: https://t.co/lqLFc7r0RN https://t.co/G3NGOo0KYx
When Charles Darwin was sent a specimen of the Madagascan Christmas star orchid, he predicted that since the nectar was at the bottom of the long flower spur, a pollinator must exist with a tongue as long as the spur - 41 years later, such a moth was discovered! #DarwinDay https
Today we were delighted to welcome the Duke and Duchess of Cambridge to Kew Gardens to take part in a Generation Earthshot event with children from The Heathlands School, where they generated bold ideas to repair the planet 🌎 @KensingtonRoyal @EarthshotPrize @TheWorldsLesson htt
RT @COP26: Today leaders from around the world are gathering in Glasgow for #COP26 They will come together to make clear their commitment…
Key Insights & Takeaways
They focus on scientific discoveries and conservation efforts They highlight high-profile visits and events to increase visibility They use storytelling to educate and inspire their audience
Strengths
- + Established follower base of 162,167
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @kewgardens reveals an growing Twitter presence with 162,167 followers. The account demonstrates a conversation-first approach, averaging 72.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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