Khabane lame

Ranked first out of 1349 creators, this account is a giant that holds 160.8M followers and sits 146.2 times above the median follower count of 1.1M. The growth trajectory remains fast as it gains 1.4M followers every month despite being an established account for 9.9 years. A lifetime footprint of 29.1B total plays and 1.9B total likes indicates a large scale of content consumption across the entire catalog. The 46.0M total shares reveal how often the content spreads through word of mouth while the 76.1M total saves indicate high rewatch value and lasting interest for a brand audience. A like rate of 6.38% beats the median of 4.93%, suggesting that the engagement is stronger than what is typical for most creators. The average view count of 22.1M per video is well above what one would expect for an account with this follower size. The rest of this report breaks down these metrics into specific audience segments and engagement patterns.

The audience approves of content more than the average user, earning a rank of 542 out of 1349. This high like rate establishes a strong baseline of positive sentiment. Saves represent the most frequent action at 0.261% per view, followed by shares at 0.158%, downloads at 0.06%, and comments at 0.056%. These figures translate to 57.8K saves, 34.9K shares, 13.3K downloads, and 12.4K comments per video. The audience prioritizes archiving content for future reference over active discussion. High save and share rates suggest the content acts as a high-value asset that users want to keep or circulate. Low comment volume compared to other metrics indicates a passive but highly loyal consumption pattern. Brands should treat this channel as an archive of evergreen value rather than a forum for real-time conversation. Reach is inconsistent. Only 10.2% of the 283 videos achieved double the average reach, while 10 hit five times the average. A consistency score of 1.59 indicates erratic performance across the feed. This profile represents an active audience that saves and shares content rather than just scrolling past it.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this account. Based on 160.8M followers, the creator likely commands an annual sponsorship band between $5 million and $12 million. Creator Fund payouts are negligible by comparison because they pay pennies per thousand views while sponsorships scale directly with large follower counts. A rank of 1 out of 1349 creates a large premium for any brand partnership. This top position allows the creator to demand high fees and decline low-value offers, whereas a lower ranked name acts as a value buy where the quote serves as a ceiling for negotiation. The high like rate suggests they sit at the upper end of their valuation range due to strong engagement. A cost per view calculation of $0.23 to $0.54 helps buyers determine if a quote pays for reach or prestige. This gut check reveals that much of the fee covers the name and global recognition rather than just raw impressions from the 22.1M average views. These are modelled estimates from public metrics, not disclosed earnings.

The core content of this feed lives in the 30 to 60 second range. Most posts fall into this bucket, and these clips achieve an 8.68% engagement rate compared to just 6.21% for videos under 15 seconds. Choosing the longer format yields a much higher engagement rate per view than the shortest clips. Create content in the 30 to 60 second window to maximize how many people interact with the post. Original audio dominates the strategy as nearly 95% of posts use unique sounds rather than trending tracks. This choice prioritizes a consistent brand identity over the easy reach provided by viral songs. Captions stay brief at an average of 93 characters to keep the focus on the visual performance. Disabling both duet and stitch features keeps the audience focused solely on the primary content without outside distractions or remixes. The top video lasted 31 seconds and reached 313.6 million views, which is over 14 times the normal reach for this account. It gathered 11.5 million likes against only 83.5k comments to show a heavy tilt toward quick taps. This specific balance proves that passive watching drove the success of the clip rather than active debate in the comments. Average views hit 22.1 million per post, marking this as a large established account. The high floor of views means growth is already secured by the scale of the following. Your strategy should focus on replicating these specific structural habits to maintain consistency at such a high volume.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds as they are the most frequent length. This preferred range performs better than under 15s content but does not reach the 8.68% engagement of 1 to 3 minute videos.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Sparse high-production cadence because they rank at the top of the field in followers despite posting well below the median frequency. This pattern has remained stable for over three years, establishing it as a durable habit. While their output matches the average volume for creators on the platform, their large reach and high view counts indicate each post is treated as a major production rather than a frequent update. The high consistency coefficient reflects an erratic posting rhythm with irregular gaps between uploads. Content typically lands on Tuesday and Thursday, while Sunday remains the quietest day of the week. Most posts appear around 18:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of content. Plan your campaign tie-ins for Tuesdays or Thursdays to align with these specific upload windows.

Audience & Reach

The account holds a rank of one out of over thirteen hundred creators with a follower count more than 146 times the median. This top-of-field position means a single campaign can reach a broadcast-scale audience across the platform. Italy represents the largest share of the distribution at fifty-one percent. A brand can expect high penetration in this specific territory but cannot rely on the United Kingdom or United States for a consistent global footprint from this profile alone. The like rate exceeds the median by more than one percentage point. This indicates that a sponsored message will likely earn a stronger engagement response per viewer than the average creator. Total plays across the history of the account reach nearly thirty billion. Because this volume is so high, a brand tag sits beside content that has already been viewed billions of times rather than on a fresh start. The audience fits the entertainment category because the high like rate and broadcast-scale size support a general interest play.