MrBeast

Ranked 3 out of 1349 creators, this account is a giant that holds 128.7M followers, which is 117.0 times the median follower count of 1.1M. The growth trajectory is fast as it gains 1.4M new followers every month despite being active for 7.7 years. A catalogue of 18.2B total plays and 1.7B total likes establishes a large historical scale that defines its reach. The 55.2M shares indicate high word of mouth distribution while the 83.6M saves suggest the content has deep keeper value for the audience. This level of engagement confirms that the content remains relevant to viewers long after the initial post. The average of 39.6M views per video is well above what a creator with this follower count would typically expect. Furthermore, the 9.17% like rate nearly doubles the 4.93% median, confirming that the audience is highly active and engaged with the content. The rest of this report breaks down specific engagement patterns across different video types.

This audience approves content at nearly double the platform median rate of 4.93 percent to reach a rank of 332 out of 1349. High engagement levels confirm that viewers do not just watch but actively endorse the content. The data reveals a hierarchy of intent among the viewers. Saves represent the most frequent action at 0.46 percent, followed by shares at 0.304 percent, then comments at 0.148 percent, and downloads at 0.043 percent. These figures correspond to 182.1K saves, 120.2K shares, 58.4K comments, and 17.2K downloads per video. The high volume of saves and shares indicates a community that treats content as both a reference point and a recommendation for others. While the lower comment rate suggests less direct conversation, the large share count proves strong word-of-mouth spread. Brands should focus on content that provides high utility or social currency to drive organic distribution. The reach shows some volatility with 10.4 percent of 259 videos hitting the 2x average and only 3 reaching the 5x mark. A consistency score of 1.02 indicates erratic reach patterns rather than a steady growth curve. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. A follower count of 128.7M suggests a high-end brand integration value between $400,000 and $600,000 per post. Creator Fund payouts are far less lucrative because they pay pennies per thousand views. Brand deals scale with the size of the audience while creator funds only reward raw view counts at low rates. A rank of 3 out of 1349 means this profile commands a large premium for its reach and authority. Top-ranked accounts like this one can decline many offers to maintain exclusivity. Lower-ranked creators are often value buys where the quoted range acts as a ceiling for negotiation. The high like rate helps push this creator toward the top end of his specific bracket. The cost per view check provides a reality test for potential partners. Dividing the sponsorship band by 39.6M average views results in a rate of roughly $0.01 to $0.015 per view. This figure allows buyers to see if they are paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips drive this account. Most posts land in the 15 to 60 second range, but the sub-15 segment yields a much higher engagement rate of 10.51%. Long videos over three minutes see that rate drop to 5.21%, making short cuts twice as effective for engagement per view. Prioritize clips under 15 seconds to maximize how often people interact with the content. Original audio covers over 80% of the feed. This choice favors a recognizable brand identity over the reach gained from trending sounds. Captions stay brief at an average of 79 characters, ensuring the visual action remains the focus. By disabling both duet and stitch features, the creator keeps the experience contained to their own production rather than inviting others to remix it. The standout video lasted 14 seconds and pulled 322.2 million views, reaching about 8.1 times the usual audience size. It earned 28.8 million likes against only 366.5k comments. This heavy tilt toward quick taps over discussion means the clip succeeded through passive watching rather than sparking a conversation in the replies. Average views sit near 39.6 million, signaling an established large reach rather than a small niche following. Advice on specific tactics like caption length or video duration matters less here than the scale of the existing audience. The account operates at a level where any content choice is amplified by millions of viewers before it even hits the feed.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds as they are the most frequent length. Shorter videos under 15 seconds perform better with a 10.51% engagement rate compared to longer content.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This account follows a sparse high-production cadence because its top follower rank and high average views outweigh its low posting frequency relative to the field median. The creator maintains an intentional, deliberate pace rather than a neglected one. This pattern has remained stable for over four years, establishing it as a durable habit. While the gap between posts is longer than the median, the content carries large reach. The consistency grade indicates that the timing of these uploads fluctuates. You can expect high-impact drops rather than a daily stream. New content most frequently appears on Thursday and Friday, with the busiest hour occurring at 20:00 UTC. Monday is the quietest day for new posts. Marketers should plan around these specific windows to align with fresh content. Coordination should focus on these two peak days rather than expecting a steady weekly drumbeat.

Audience & Reach

Ranked third out of over thirteen hundred creators with a multiplier of 117.0 against the median, this account operates at broadcast-scale. A single campaign here provides reach across a broad demographic that exceeds typical influencer capabilities. The like rate sits nearly double the median to reach a higher engagement level per view. This means a brand message earns more interaction from every viewer than standard content in the category. The audience is concentrated almost entirely within the United States at 98 percent of the share. Brands can effectively target American consumers but cannot rely on the Arabic or Italian segments for global coverage. These secondary markets are too small to support an international campaign without additional creators. Content has accumulated over 18 billion total plays across the archive. A brand tag placed here sits alongside a history of views that exceeds what many accounts achieve in a lifetime, rather than being a fresh start. The audience fits the entertainment category because the high like rate and broadcast-scale size indicate a proven ability to capture attention at scale.