КХЛ
Официальный твиттер Континентальной хоккейной лиги (КХЛ). English Twitter: @khl_eng
283,520
Followers
150
Following
45,427
Tweets
9.1
Avg Engagement
595
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @khl's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-08-22
- Verification:No
- Location:Russia
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:8.6
- Avg Retweets per Tweet:0.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account receives an average of 92 likes and 12 retweets per tweet, suggesting a moderate level of engagement. The top tweets often include tributes and season-ending messages, which likely resonate with the audience.
8.6
Avg Likes/Tweet
0.5
Avg Retweets/Tweet
27,809
Total Likes
1,703
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
0
Median Retweets
11
75th Percentile
203
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
98.4%
Original
0.0%
Replies
1.5%
Retweets
0.1%
Quotes
0.0%
Threads
0.0%
With Media
99.5%
With Links
25.9%
With #Tags
4.9%
With @Mentions
6.2%
With Emojis
130
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
75.3%
Weekday Posts
24.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 49 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes hockey fans, players, and teams within the KHL. The account also reaches international followers due to its English-language counterpart, @khl_eng.
Below Average
Audience Quality
42.3%
Suspicion Index
65.0%
Low-Quality %
1
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
69.5%
Empty Bio
72.3%
<10 Tweets
2.5%
Mass Following (>2K)
0.0%
New (<90 days)
79.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.5%
No URL
60.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
9,444,609
Total Potential Reach
1
Median Follower Reach
4
75th Percentile Reach
1.0%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
14.8%
Creators
7,375 accounts
12.9%
Consumers
6,450 accounts
72.3%
Dormant
36,175 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
25
Verified Followers
0.02% of total
3,705
Protected Accounts
3.67% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JDaIey | 1,229,713 | - | - |
| @ZachBoychuk | 829,369 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @GalyginVadim | 735,072 | Comedian | music, travel, photography |
| @TayeDiggs | 647,422 | Actor | acting, chocolate, hosting |
| @tawarayat | 518,399 | Technologist | technology, community radio, education |
| @philosophytweet | 386,780 | - | - |
| @TSNHockey | 340,528 | Sports Media | NHL, Hockey Canada, TradeCentre |
| @NftDnya | 327,538 | - | - |
| @kommersant | 311,839 | News Outlet | News, Business, Russia |
| @sovsport | 177,499 | Sports Media | Sports, News, Portal |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
27,878
Followers With Bio
73,116
Followers Without Bio
27.6%
% With Bio
72.4%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed616
Combined Engagement
550
Total Likes
66
Total Retweets
123
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
7 сентября 2011 "Локомотив" Ярославль Мы помним https://t.co/POQtIjEJk8
Спасибо за сезон, «Адмирал»! https://t.co/KEBDnGJjSg
🏆🏆🏆🏆🏆 Единственный 5-кратный обладатель Кубка Гагарина. Спасибо за игру и спасибо за карьеру, Данис Зарипов! #25 https://t.co/v7BbNrBWy6
Спасибо за сезон, «Торпедо»! https://t.co/4zJRYIulSD
7-я команда обыгрывает 2-ю! «Адмирал» выбивает «Салават Юлаев» из плей-офф! #КубокГагарина #ФонбетКХЛ https://t.co/tdyMzeVGWR
Key Insights & Takeaways
The account focuses on commemorating teams and events, which helps build a sense of community and loyalty. Tributes and season-ending messages are key content types that drive engagement. The use of both Russian and English tweets suggests an effort to reach a broader, international audience.
Strengths
- + Established follower base of 283,520
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @khl reveals an growing Twitter presence with 283,520 followers. The account demonstrates a content-creator strategy, averaging 9.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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