Kier Group
Our purpose is to sustainably deliver infrastructure which is vital to the UK. You can follow @kierconstruct @KierProperty This page is monitored Mon-Fri 9-5
68,248
Followers
589
Following
7,573
Tweets
17.9
Avg Engagement
532
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @kiergroup's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-01-04
- Verification:No
- Location:All across the UK
Data Summary
- Tweets Analyzed:3,213
- Avg Likes per Tweet:12.4
- Avg Retweets per Tweet:5.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,213 tweetsKier's tweets receive an average of 1,747 likes and 443 retweets, indicating a moderate level of engagement. Their content is well-received, particularly when it aligns with social and community issues.
12.4
Avg Likes/Tweet
5.5
Avg Retweets/Tweet
39,767
Total Likes
17,792
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
2
Median Retweets
14
75th Percentile
12,642
Top Tweet
0.26
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
59.5%
Original
17.9%
Replies
17.5%
Retweets
5.1%
Quotes
0.0%
Threads
0.5%
With Media
84.5%
With Links
50.6%
With #Tags
72.8%
With @Mentions
26.1%
With Emojis
221
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.3
Reply/Original Ratio
0.29
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
98.4%
Weekday Posts
1.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,213 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 561 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,213 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersKier's audience includes potential clients, employees, and the general public interested in infrastructure projects. Their content is likely to resonate with those who value sustainability and corporate responsibility.
Good
Audience Quality
19.1%
Suspicion Index
22.1%
Low-Quality %
61
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
28.6%
Empty Bio
24.6%
<10 Tweets
13.5%
Mass Following (>2K)
0.0%
New (<90 days)
31.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
61.5%
No URL
15.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
5,376,154
Total Potential Reach
61
Median Follower Reach
266
75th Percentile Reach
8.9%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
50.3%
Creators
5,030 accounts
25.1%
Consumers
2,513 accounts
24.6%
Dormant
2,457 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
60
Verified Followers
0.6% of total
735
Protected Accounts
7.35% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @PlanningShit | 144,465 | Urban Planner | Architecture, Planning, Environment |
| @WeDontHaveTime | 133,145 | Climate Activist | climate solutions, tree planting, review platform |
| @iamAbiodunAA | 109,354 | App Developer | Coding, Development, Design |
| @its_for_sale | 97,502 | Realtor | investment, residential, realtor |
| @TCIndex | 94,258 | Construction Magazine | Construction, Magazine, News |
| @prweekuknews | 72,491 | Public Relations | PR, comms, sector |
| @TheIET | 71,353 | Engineering | Engineering, Technology, Diversity |
| @francis_abban | 61,891 | Journalist | knowledge, humanity, statesmanship |
| @MHFAEngland | 58,724 | Mental Health Trainer | Mental health, support, vision |
| @WillmottDixon | 57,826 | Construction | Construction, Interior fit-out, Positive impact |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,137
Followers With Bio
2,863
Followers Without Bio
71.37%
% With Bio
28.63%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,213 analyzed25,507
Combined Engagement
16,884
Total Likes
8,623
Total Retweets
5,101
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
We’re aware of a video circulating on social media. We take allegations and instances of racism very seriously and are currently investigating potential links between the individual involved and Kier.
Kier has a zero tolerance policy towards any racist and discriminatory behaviour. We can confirm an employee has been suspended pending an investigation.
RT @mentalhealth: 🥳#MentalHealthAwarenessWeek starts today! Let’s get the nation talking about kindness & mental health📣 🌍At times like these, when the world feels upside down🙃Kindness can be the key to turning things around💚 👉Visit https://t.co/HcU7s9gCGv & join i
RT @NHSLouisaJordan: Every week, the nation has been #ClappingForCarers. Today, as construction is completed on @NHSLouisaJordan, our NHS staff are clapping for every single member of our contractor teams who have worked night and day to make this possible. Thank you! https://t.c
RT @RoyalFamily: “May I offer my congratulations to everyone who has made it possible to open the NHS Louisa Jordan Hospital in Glasgow.” 🏴 The Princess Royal has congratulated staff at the new @NHSLouisaJordan hospital. https://t.co/BNLFsekqth
Key Insights & Takeaways
Kier actively communicates their commitment to addressing racism and discrimination within the company. They highlight their involvement in significant projects like the Bay Field hospital, showing their contribution to public services. Their engagement is strongest when they address social issues and community recognition.
Strengths
- + Established follower base of 68,248
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @kiergroup reveals an growing Twitter presence with 68,248 followers. The account demonstrates a content-creator strategy, averaging 17.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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