コクヨのぶんぐ
コクヨ株式会社ステーショナリー事業の公式アカウントです。文房具・紙製品などの新製品情報やキャンペーン、開発秘話などをゆるーくお伝えします。通常DMへの返信はしておりません。商品に関するお問合せは「コクヨお客様相談室」までお願いいたします→https://www.kokuyo.com/support/
124,138
Followers
20,725
Following
19,706
Tweets
105.3
Avg Engagement
1,591
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @kokuyo_st's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-10-14
- Verification:Yes
- Location:東京都港区
Data Summary
- Tweets Analyzed:3,225
- Avg Likes per Tweet:73.3
- Avg Retweets per Tweet:32.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,225 tweetsThe account sees an average of 7,006 likes and 4,662 retweets per tweet, indicating a moderate level of engagement. Campaigns and interactive content tend to drive higher engagement.
73.3
Avg Likes/Tweet
32.1
Avg Retweets/Tweet
236,305
Total Likes
103,412
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
17
Median Likes
4
Median Retweets
71
75th Percentile
50,464
Top Tweet
0.85
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
26.1%
Original
59.9%
Replies
7.8%
Retweets
6.1%
Quotes
0.0%
Threads
0.0%
With Media
54.9%
With Links
27.8%
With #Tags
47.3%
With @Mentions
29.0%
With Emojis
110
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.29
Reply/Original Ratio
0.79
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
99.4%
Weekday Posts
0.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,225 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 252 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,225 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes students, office workers, and educators interested in stationery and paper products. The content is tailored to appeal to those looking for educational tools, office supplies, and lifestyle products.
Average
Audience Quality
27.2%
Suspicion Index
28.5%
Low-Quality %
23
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.2%
Empty Bio
25.6%
<10 Tweets
19.4%
Mass Following (>2K)
0.0%
New (<90 days)
60.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.1%
No URL
19.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,979,106
Total Potential Reach
23
Median Follower Reach
136
75th Percentile Reach
5.6%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
60.2%
Creators
6,020 accounts
14.2%
Consumers
1,420 accounts
25.6%
Dormant
2,560 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
25
Verified Followers
0.25% of total
1,438
Protected Accounts
14.38% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ryogomatsumaru | 733,019 | Game Developer | Puzzle solving, Pokemon, Vocaloid |
| @kibun_kitchen | 272,914 | Food Manufacturer | food, noodles, fish |
| @pokkasapporo | 226,852 | Food Blogger | Food & Beverage, Recipes, Campaigns |
| @3COINS_news | 190,363 | Retail | New products, restock, store locations |
| @hachiyahachi1 | 133,036 | Illustrator | Illustrator, Background Art, Commission Requests |
| @CACAOCAT_ | 131,639 | Chocolatier | chocolate, cats, Hokkaido |
| @mabinogi_nexon | 97,247 | Gaming | Gaming, Online RPG, Sheep |
| @Sonet_fukuonsei | 92,984 | Social Media Manager | technology, customer support, internet service |
| @kikusui_sangyo | 69,984 | Manufacturer | Japanese culture, Handcrafted products, Local industry |
| @incromP2 | 69,568 | Pharmaceuticals | medicine, healthcare, pharmaceuticals |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,279
Followers With Bio
3,721
Followers Without Bio
62.79%
% With Bio
37.21%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,225 analyzed83,682
Combined Engagement
51,663
Total Likes
32,019
Total Retweets
16,736
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
あつまれ、想い。 ＼1タップで、がん治療研究にエールを！／ この動画を再生・RT・いいね・シェアすると、1リアクションにつき10円が寄付されます！ 対象期間：2021/9/4~30 詳細はこちら👉https://t.co/ZEz8IrOHNb ＃deleteC大作戦 #コクヨ #Campusノート #キャンパスノート https://t.co/i3SeaqqbBt
コクヨはドラマ #チェリまほ に続き、映画にも小道具として文具を多数提供させて頂きました🍒 というわけで、映画鑑賞チケットが15組30名様に当たる #タイアップ キャンペーンを開催します！ このアカウントをフォロー＆この投稿をRTで応募完了！ 応募期間は3月30日(水)23:59まで #キャンペーン https://t.co/cXj17vHygK
@mshimfujin マンガおもしろくて笑ってしまいました( ´艸｀) ノートの教科ごとの色分け、実はかなりはっきりとした傾向があります。 過去に弊社で調査を行った時の結果がこちらです↓↓ https://t.co/z1Vv0RkC4k https://t.co/kZ6rtHXNC4
がん治療研究にエールを！ ①Campusロゴから「C」を消した写真に ＃deleteC大作戦 #キャンパスノート をつけて投稿すると、1投稿につき100円 ②本投稿へのリアクション1回につき10円 deleteCを通じて寄付されます！ 対象期間：2022/9/3~30 詳細はこちら👉https://t.co/ZEz8IrOHNb #Campusノート https://t.co/CTxkmCoCxB
／ 2020年もあと4ヶ月🥺‼️ ＼ ダイエットや家計簿、資格の勉強などやってみたけど計画通りに続かない💦 みなさんの #なかなか続けられなかったこと を教えて❗️ 抽選で50名にライフログが付けられる #ジブン手帳 をプレゼント✨ 応募方法📝 ①@kokuyo_stと@jibun_techoをフォロー ②選んでツイート
Key Insights & Takeaways
The account uses charitable campaigns to boost engagement and brand image. Content often includes educational insights and product features to inform and engage the audience. Interactive elements like polls and calls to action encourage user participation and sharing.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 124,138
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @kokuyo_st reveals an well-established Twitter presence with 124,138 followers. The account demonstrates a conversation-first approach, averaging 105.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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