KRA Care

KRA Care

@KRACare

Available: Monday-Friday 7am-9pm. Talk to us! Call: 0711099999 Email:[email protected] WhatsApp Channel https://www.whatsapp.com/channel/0029VaDPzvTGE56o3nu4iN0I

Nairobi, Kenya https://www.kra.go.ke/ Joined 2014-02-04 Date of Analysis: Dec 16, 2025

301,890

Followers

3,853

Following

159,654

Tweets

4.1

Avg Engagement

98

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @KRACare's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2014-02-04
  • Verification:No
  • Location:Nairobi, Kenya

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:3.4
  • Avg Retweets per Tweet:0.7
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account has moderate engagement with an average of 809 likes and 70 retweets per tweet. The content is designed to be informative and engaging, encouraging user interaction.

3.4

Avg Likes/Tweet

0.7

Avg Retweets/Tweet

11,099

Total Likes

2,276

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

0

75th Percentile

2,952

Top Tweet

0.01

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

7.5%

Original

89.6%

Replies

1.8%

Retweets

1.1%

Quotes

0.0%

Threads

0.1%

With Media

18.4%

With Links

8.7%

With #Tags

92.0%

With @Mentions

5.0%

With Emojis

131

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

11.88

Reply/Original Ratio

0.63

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

89.8%

Weekday Posts

10.2%

Weekend Posts

Top Hashtags

#ushurumashinani (38) #mapemandiobest (37) #kracontactcentre (33) #krafilingseason2023 (29) #filingseason2023 (21) #kraetims (18) #krawebinars (17) #kufilenirahisi (13) #compliancereminder (12) #capitalgainstax (11)

Most Mentioned

@kracorporate (266) @kra (122) @cg_kra (22) @kam_kenya (21) @kenya_chamber (21) @kifwak (21) @peter_aiyabei (17) @gachie_n (13) @realgitongaben (12) @ketreasury (11)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 245 (8%)
Replies 2,911 (90%)
Retweets 57 (2%)
Quote Tweets 36 (1%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 57 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is likely Kenyan citizens, particularly those needing tax and health insurance guidance. They may also include businesses and individuals seeking government services.

Average

Audience Quality

31.5%

Suspicion Index

44.9%

Low-Quality %

11

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

54.8%

Empty Bio

52.2%

<10 Tweets

3.9%

Mass Following (>2K)

0.0%

New (<90 days)

56.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

95.2%

No URL

35.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

11,235,110

Total Potential Reach

11

Median Follower Reach

52

75th Percentile Reach

2.2%

>1K followers

0.2%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

20.0%

Creators

10,013 accounts

27.8%

Consumers

13,907 accounts

52.2%

Dormant

26,080 accounts

24

Verified Followers

0.05% of total

5.6%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nairobi, Kenya (4,223) Kenya (1,407) Nairobi (935) Mombasa, Kenya (391) Eldoret, Kenya (292) Nakuru, Kenya (268) Kisumu, Kenya (198) kenya (157) Kiambu, Kenya (152) Nairobi Kenya (134)

46

Verified Followers

0.05% of total

5,005

Protected Accounts

5.0% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@CapitalFMKenya 1,700,167 Media music, news, sports
@KBCChannel1 673,905 News Broadcaster News, Kenya, TV Shows
@VickyRubadiri 615,296 Journalist Journalism, Moderator, Award Winner
@MrRightke 560,309 Content Creator God, Content Creation, Messi
@IamMzilikazi 546,819 Musician Pan-African music, Album, Rise
@Asmali77 490,172 PR & Communications PR & Communications, Eastleigh, Liverpool FC
@lifeofmshaba 395,680 Activist #ChangeTanzania, Reformist, Human Rights
@KenyaGovernors 362,180 Government Government, Counties, Leadership
@johnnjenga 278,824 Academic Politics, Memory, Research
@Ali_Manzu 258,384 Journalist Journalism, News, Swahili

Top Keywords in Follower Bios

god (2,612) life (1,955) love (1,549) engineer (950) business (902) kenya (792) simple (783) father (756) student (696) kenyan (695)

Top Hashtags in Follower Bios

#ggmu (53) #mufc (44) #coyg (38) #arsenal (23) #chelsea (20) #bitcoin (19) #ynwa (18) #1 (16) #kot (16) #god (16)

49,274

Followers With Bio

50,726

Followers Without Bio

49.27%

% With Bio

50.73%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

7,284

Combined Engagement

6,726

Total Likes

558

Total Retweets

1,457

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Tax Compliance Health Insurance Public Service Community Engagement Government Communication
KRA Care
@KRACare

Congratulations on making it through the 1st month of 2023!🎇🎉 May all your Inshallahs turn into Mashallahs this coming month. Just remember to file your 2022 income tax returns on time. Do so here: https://t.co/MvWicce6G3 #MapemaNdioBest #KRAFilingSeason2023 https://t.co/aJq

2023-01-31
Retweets: 266 Likes: 2,686 Engagement: 2,952
KRA Care
@KRACare

Why should you file your 2022 income tax return? What beneficial tips will come in handy this filing season? How do you know how much NHIF relief you are eligible for? Watch the full video on YouTube to get answers to all this &amp; more; https://t.co/x8oRgBZtPh #MapemaNdioB

2023-03-16
Retweets: 115 Likes: 1,373 Engagement: 1,488
KRA Care
@KRACare

Better days are coming. They are called Good Friday, Saturday &amp; Easter Sunday. In the meantime, file your 2022 income tax returns here; https://t.co/xxYWM4AnYM #KRAFilingSeason2023 #KufileNiRahisi https://t.co/ZRBKV1PB6i

2023-04-03
Retweets: 75 Likes: 964 Engagement: 1,039
KRA Care
@KRACare

Keeping up with everything happening back home while abroad can be difficult. That’s why we're here to remind you to file your 2022 income tax returns on time! From far away, stay connected. 😊🇰🇪 Learn more here; https://t.co/xxYWM4AVOk #MapemaNdioBest #KRAFilingSeason2023 ht

2023-03-28
Retweets: 44 Likes: 861 Engagement: 905
KRA Care
@KRACare

Wadau, tuko ready kubonga! We will help you sort your Tax manenos with a smile. 😁 Piga simu leo kwa 0711 099 999 ama 020 4999 999 upate usaidizi. Na usisahau kufile income tax returns zako za 2022 hapa; https://t.co/MvWiccdyQv #KRAContactCentre #MapemaNdioBest https://t.co

2023-02-06
Retweets: 58 Likes: 842 Engagement: 900

Key Insights & Takeaways

The account frequently shares tax-related information, indicating a focus on financial compliance and public service. They use motivational and religious references to connect with their audience and encourage action. The presence of contact details suggests a strong emphasis on direct communication and customer support.

Strengths

  • + Established follower base of 301,890
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @KRACare reveals an growing Twitter presence with 301,890 followers. The account demonstrates a conversation-first approach, averaging 4.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025