Kenya Revenue Authority
For all your tax queries, talk to us: @KRACare Call: 0711099999 WhatsApp Channel; https://www.whatsapp.com/channel/0029VaDPzvTGE56o3nu4iN0I
104,803
Followers
461
Following
6,894
Tweets
20.2
Avg Engagement
52
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @KRACorporate's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2016-08-19
- Verification:No
- Location:Nairobi, Kenya
Data Summary
- Tweets Analyzed:3,227
- Avg Likes per Tweet:11.4
- Avg Retweets per Tweet:8.7
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,227 tweetsThe account has moderate engagement with an average of 1,033 likes and 464 retweets per tweet. The top tweets include questions about KRA reforms and job postings, which are likely to generate higher interaction.
11.4
Avg Likes/Tweet
8.7
Avg Retweets/Tweet
36,919
Total Likes
28,218
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
3
Median Retweets
17
75th Percentile
3,213
Top Tweet
0.19
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
28.8%
Original
37.2%
Replies
31.7%
Retweets
2.4%
Quotes
0.0%
Threads
0.1%
With Media
63.8%
With Links
53.2%
With #Tags
63.0%
With @Mentions
2.3%
With Emojis
209
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.29
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
94.9%
Weekday Posts
5.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,227 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,022 retweets (32% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,227 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersThe audience likely includes taxpayers, professionals in the finance and accounting sectors, and job seekers interested in government roles. They are interested in tax policies and employment opportunities within the revenue service.
Average
Audience Quality
27.2%
Suspicion Index
37.2%
Low-Quality %
25
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
48.6%
Empty Bio
39.7%
<10 Tweets
6.9%
Mass Following (>2K)
0.0%
New (<90 days)
50.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.3%
No URL
25.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,211,549
Total Potential Reach
25
Median Follower Reach
115
75th Percentile Reach
4.4%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
32.6%
Creators
3,581 accounts
27.7%
Consumers
3,046 accounts
39.7%
Dormant
4,372 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
28
Verified Followers
0.25% of total
616
Protected Accounts
5.6% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @orengo_james | 1,360,645 | Politician | Politics, Law, Leadership |
| @KBCChannel1 | 689,921 | News Broadcaster | News, Kenya, TV Shows |
| @C_NyaKundiH | 616,080 | Blogger | Corruption, Activism, Politics |
| @URAuganda | 307,353 | Taxation | taxation, revenue collection, enforcement |
| @Wahinya_Charlie | 87,378 | Editor | Business, Fun-Times |
| @MarkMwandosya | 86,194 | Politician | Politics, Education, Engineering |
| @Mwirigi | 73,042 | Automotive Influencer | Cars, Talk, Betika |
| @KenyaVision2030 | 56,720 | Development Strategist | Development, Transformation, Middle-income |
| @Akisawandera | 56,604 | Journalist | Politics, Leadership, Human Rights |
| @SKNaiBei | 51,927 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,656
Followers With Bio
5,343
Followers Without Bio
51.42%
% With Bio
48.58%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,227 analyzed11,748
Combined Engagement
8,454
Total Likes
3,294
Total Retweets
2,350
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
60%
With Links
Topical Analysis:
What are your thoughts around transitioning from Kenya Revenue Authority to Kenya Revenue Service?
Vacancy - Revenue Service Assistants We are seeking self-driven individuals aged between 18 - 30 to serve in the above-mentioned post. KCSE/IGSE certificate with a minimum grade of C– (Minus) required. Apply here; https://t.co/qvIGZL6mHB before 15th May 2023. #KRACareers htt
Hii story hata sisi tumeiskia tu🤦♂️. https://t.co/jOGhoLvy3o
1/2 Our attention has been drawn to the tweet below. Kindly note that all KRA staff on duty must always provide identification before entering your premises. Additionally, we urge the public to utilise the #Thibitisha KRA staff using our imposter detection system. @KRACare https:
𝗖𝗨𝗥𝗥𝗘𝗡𝗧 𝗧𝗔𝗫𝗘𝗦 (KEROCHE CLARIFICATION CONT: On the issue relating to 𝟯𝟱𝟭,𝟬𝟬𝟬,𝟬𝟬𝟬 taxes due and prominently highlighted as being the main reason that led to the recent closure of the premises, @MarthaKarua @StateHouseKenya @RailaOdinga @WilliamsRuto
Key Insights & Takeaways
The account focuses on tax-related queries and updates from KRA, indicating a strong emphasis on public service communication. Job vacancies are a significant part of the content, suggesting the account also serves as a recruitment platform. The use of WhatsApp and a call-to-action indicates a preference for direct communication and real-time engagement with followers.
Strengths
- + Established follower base of 104,803
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @KRACorporate reveals an growing Twitter presence with 104,803 followers. The account demonstrates a conversation-first approach, averaging 20.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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