KUT Austin
Austin's NPR station. A community supported public media newsroom sharing news and information on-air at 90.5 FM & online. Support us at https://t.co/Qh13edL8IU
111,318
Followers
1,815
Following
62,137
Tweets
16.1
Avg Engagement
2,079
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @KUT's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-02-19
- Verification:No
- Location:Austin, Texas
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:8.0
- Avg Retweets per Tweet:8.0
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsKUT's tweets typically receive a moderate to high level of engagement, with an average of 396 likes and 130 retweets per tweet. This suggests a dedicated and active audience that values the station's content.
8.0
Avg Likes/Tweet
8.0
Avg Retweets/Tweet
26,032
Total Likes
26,135
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
3
Median Retweets
13
75th Percentile
2,446
Top Tweet
0.14
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
62.0%
Original
8.5%
Replies
29.2%
Retweets
0.3%
Quotes
0.0%
Threads
0.5%
With Media
90.7%
With Links
5.1%
With #Tags
50.2%
With @Mentions
1.2%
With Emojis
192
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.14
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
86.4%
Weekday Posts
13.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 950 retweets (29% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersKUT's audience primarily consists of residents of Austin and surrounding areas who rely on local news and public media. The station also reaches a broader audience through its online presence and national NPR network.
Average
Audience Quality
28.0%
Suspicion Index
36.2%
Low-Quality %
23
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.0%
Empty Bio
36.5%
<10 Tweets
12.8%
Mass Following (>2K)
0.0%
New (<90 days)
53.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.6%
No URL
27.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
21,493,149
Total Potential Reach
23
Median Follower Reach
146
75th Percentile Reach
6.5%
>1K followers
0.9%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
43.9%
Creators
4,391 accounts
19.6%
Consumers
1,962 accounts
36.5%
Dormant
3,647 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
140
Verified Followers
1.4% of total
1,250
Protected Accounts
12.5% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,805 | Wrestler | Wrestling, Motivation, Self-promotion |
| @NOH8Campaign | 799,062 | Activism | equality, bullying, discrimination |
| @alexanderludwig | 458,500 | Musician | Music, Actor, EP |
| @TxStormChasers | 305,900 | Meteorologist | Weather, Texas, Updates |
| @KFFHealthNews | 196,415 | Journalism | Health, Journalism, Issues |
| @essenviews | 172,064 | Business Strategist | Politics, Business, Oxford Comma |
| @RachelBitecofer | 154,677 | Political Scientist | Politics, Data, Strategy |
| @PENamerica | 151,011 | Advocacy | literature, human rights, open expression |
| @AxieLima | 137,100 | - | - |
| @SergeantAqGo | 129,884 | Military Veteran | Iraq war, pro-police, veteran |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,498
Followers With Bio
4,502
Followers Without Bio
54.98%
% With Bio
45.02%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed5,281
Combined Engagement
2,290
Total Likes
2,991
Total Retweets
1,056
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
RT @SergioMarBel: BREAKING: The Texas House Select Committee on Community Safety has passed 8-5 the bill to raise to 21 the minimum age to purchase a semi-automatic rifle. #Uvalde families cry and clap in celebration. #txlrge https://t.co/r4pc9gQc1t
“We are not tiring out,” said Brett Cross, whose 10-year-old son Uziyah was killed in the Uvalde shooting. “We lost our damn children. We have fight!” https://t.co/CFTnHbewf9
"We're going to miss Texas": Trans patients are considering their options after a shake-up at Dell Children's Medical Center in Austin. https://t.co/9KZZVGXJ3D https://t.co/CSlnimE3ip
Educators from across the state have one message for lawmakers: increase the funding for public education. https://t.co/fspuYTWnFL
Austin's police chief says the department has seen a 25% drop in violent crime since the partnership with Department of Public Safety troopers began late last month. https://t.co/9pckL26CSZ
Key Insights & Takeaways
KUT focuses on local and national news with a strong emphasis on community impact. The station's content often highlights personal stories and community responses to significant events. KUT maintains a public media identity, encouraging community support through donations and engagement.
Strengths
- + Established follower base of 111,318
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @KUT reveals an growing Twitter presence with 111,318 followers. The account demonstrates a content-creator strategy, averaging 16.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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