La Información

La Información

@la_informacion

Un nuevo enfoque para la actualidad económica. Medio referente en empresas, finanzas, startups y management.

Madrid https://www.20minutos.es/lainformacion/ Joined 2009-01-07 Date of Analysis: Dec 16, 2025

404,058

Followers

2,579

Following

477,152

Tweets

1.0

Avg Engagement

7,240

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @la_informacion's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-01-07
  • Verification:No
  • Location:Madrid

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:0.5
  • Avg Retweets per Tweet:0.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account has moderate engagement with an average of 11 likes and 8 retweets per tweet. The content is often shared by verified users, indicating trust and relevance.

0.5

Avg Likes/Tweet

0.5

Avg Retweets/Tweet

1,500

Total Likes

1,737

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

1

75th Percentile

29

Top Tweet

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

93.1%

Original

2.2%

Replies

4.7%

Retweets

0.0%

Quotes

0.0%

Threads

0.0%

With Media

96.1%

With Links

2.0%

With #Tags

25.8%

With @Mentions

26.6%

With Emojis

112

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.02

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

85.2%

Weekday Posts

14.8%

Weekend Posts

Top Hashtags

#hipotecasiahorroli (39) #consultoriohipotecario (3) #svb (3) #mwc23 (3) #directo (2) #euríbor (2) #creditsuisse (2) #ia (1) #mercadohipotecario (1) #bce (1)

Most Mentioned

@rjlapetra (88) @amartosvillar (86) @victordeelena (73) @ncrnoelia (67) @ingridgsanchez (63) @la_informacion (59) @iahorro (59) @casillascr (58) @carmenmuozpuent (54) @trftrendy (51)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,027 (93%)
Replies 71 (2%)
Retweets 152 (5%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 152 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes professionals in business, finance, and management. It also attracts individuals interested in startups and economic policy.

Average

Audience Quality

28.8%

Suspicion Index

40.8%

Low-Quality %

36

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

52.4%

Empty Bio

36.7%

<10 Tweets

14.1%

Mass Following (>2K)

0.0%

New (<90 days)

51.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

84.3%

No URL

29.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

89,154,861

Total Potential Reach

36

Median Follower Reach

250

75th Percentile Reach

9.8%

>1K followers

1.5%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

49.7%

Creators

24,835 accounts

13.7%

Consumers

6,830 accounts

36.7%

Dormant

18,335 accounts

497

Verified Followers

0.99% of total

5.0%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

España (983) Madrid (911) Madrid, Comunidad de Madrid (884) Spain (456) Barcelona (299) Madrid, España (262) Barcelona, Spain (228) Venezuela (218) Madrid, Spain (214) Barcelona, España (190)

596

Verified Followers

0.6% of total

7,400

Protected Accounts

7.4% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,104,410 Wrestler Wrestling, Motivation, Self-promotion
@Faitelson_ESPN 4,084,384 - -
@Buenafuente 3,615,037 Comedian comedy, television, humor
@patriciajaniot 2,987,745 Journalist Periodista, Conductora, Presidenta
@BeatsByAssassin 2,264,596 Multitalented Actor, Director, Rapper
@ibepacheco 2,127,340 Journalist Periodista, escritora, libertad
@Statusbrew 2,118,365 Social Media Manager social media, publishing, engagement
@rtvenoticias 1,520,777 News Outlet Actualidad, noticias, minuto
@ManuelaCarmena 1,219,365 Politician social projects, justice, politics
@Albert_Rivera 1,197,814 Politician Politics, Freedom, Love

Top Keywords in Follower Bios

vida (1,736) periodista (1,623) mundo (947) comunicacion (904) siempre (780) social (762) dios (675) amante (670) madrid (648) mejor (619)

Top Hashtags in Follower Bios

#comunicacio (121) #marketing (75) #socialmedia (56) #espan (48) #educacio (41) #marketingdigital (40) #periodista (35) #formacio (34) #madrid (33) #disen (33)

37,851

Followers With Bio

62,149

Followers Without Bio

37.85%

% With Bio

62.15%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

124

Combined Engagement

59

Total Likes

65

Total Retweets

25

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

60%

With @Mentions

80%

With Links

Topical Analysis:

Economic News Business Startups Finance Corporate Policy Labor Rights

Key Insights & Takeaways

The account highlights key economic and business developments, such as labor rights and corporate agreements. It frequently collaborates with verified experts and analysts to provide in-depth analysis. It covers a range of topics including startups, management, and financial trends.

Strengths

  • + Established follower base of 404,058
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @la_informacion reveals an growing Twitter presence with 404,058 followers. The account demonstrates a content-creator strategy, averaging 1.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025