Labour Whips
Official Twitter account of Labour's Whips' Office in the House of Commons.
52,905
Followers
4,994
Following
26,128
Tweets
635.3
Avg Engagement
647
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @labourwhips's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-04-19
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:12.0
- Avg Retweets per Tweet:623.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,247 tweetsThe account has an average of 3,425 likes and 868 retweets per tweet, indicating moderate to high engagement. The content is likely shared by political supporters and media outlets.
12.0
Avg Likes/Tweet
623.3
Avg Retweets/Tweet
39,054
Total Likes
2,023,810
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
198
Median Retweets
598
75th Percentile
18,627
Top Tweet
12.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
5.1%
Original
0.3%
Replies
94.4%
Retweets
0.1%
Quotes
0.0%
Threads
0.5%
With Media
81.0%
With Links
9.1%
With #Tags
98.5%
With @Mentions
13.3%
With Emojis
233
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.06
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
74.4%
Weekday Posts
25.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 3,066 retweets (94% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes Labour MPs, parliamentary staff, and political observers interested in UK politics. It also reaches a broader audience interested in government proceedings and party dynamics.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
178
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.9%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,475,998
Total Potential Reach
178
Median Follower Reach
632
75th Percentile Reach
18.2%
>1K followers
2.3%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,297
Protected Accounts
12.97% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,180 | Wrestler | Wrestling, Motivation, Self-promotion |
| @radioleary | 2,637,561 | - | - |
| @susannareid100 | 901,805 | Presenter | News, TV, Charity |
| @darrengrimes_ | 271,704 | - | - |
| @Parody_PM | 263,910 | Parody Account | politics, satire, humor |
| @fredsirieix1 | 244,113 | Wine Ambassador | Wine, Life, Learning |
| @TulipSiddiq | 201,076 | Politician | Politics, Casework, Hampstead |
| @supertanskiii | 181,348 | - | - |
| @OxfordDiplomat | 178,087 | Diplomat | Cyber, Gender, Diplomacy |
| @helenlewis | 152,342 | Journalist | Feminism, Politics, Media |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,957
Followers With Bio
3,043
Followers Without Bio
69.57%
% With Bio
30.43%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed79,962
Combined Engagement
0
Total Likes
79,962
Total Retweets
15,992
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @Keir_Starmer: The party is over @BorisJohnson. Resign.
RT @RoryStewartUK: I have just lost my wedding ring - in Buxton Derbyshire - just after giving a talk this afternoon - dropped I think on St John’s rd - if anyone finds it I would be so grateful - it is an old gold ring with a cross on the face. V embarrassed + grateful for RTs.
RT @Tony_Diver: 🚨EXCLUSIVE Number 10 held two boozy parties the night before the Queen mourned Prince Philip alone. Staff drank and at points danced until the early hours of the night of April 16. Hours later, the Queen went to a socially-distanced funeral for Philip. https://
RT @PaulBrandITV: EXCLUSIVE: Video obtained by ITV News shows Downing Street staff joking about a Christmas party on 18th December last year. No 10 has spent the past week denying any rules were broken. This new evidence calls that into question. https://t.co/nKYK0tG0dQ
RT @PippaCrerar: EXCLUSIVE: Extraordinary image of raucous Christmas party thrown by Tory aides at party HQ during coronavirus restrictions last year. Party hats, drinks, an entire buffet - while we were all banned from meeting just one other person socially indoors. https://t.
Key Insights & Takeaways
The account frequently highlights political conflicts and internal party dynamics, which can drive engagement. It shares statements from Labour MPs and sources, positioning itself as a key source of political news. The content often includes reactions to government actions, which can influence public opinion and political discourse.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 52,905
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @labourwhips reveals an well-established Twitter presence with 52,905 followers. The account demonstrates a content-creator strategy, averaging 635.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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