LA RAZÓN. CO
Diario Digital líder en Córdoba ¡Siempre Informando! Noticias de Montería, Córdoba y el caribe colombiano, en un solo lugar.
73,062
Followers
2,198
Following
292,519
Tweets
12.1
Avg Engagement
216
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @LaRazonCo's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-09-18
- Verification:No
- Location:Montería - Colombia
Data Summary
- Tweets Analyzed:3,224
- Avg Likes per Tweet:3.5
- Avg Retweets per Tweet:8.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,224 tweetsOn average, tweets receive 601 likes and 240 retweets, indicating moderate to high engagement. The top tweets often involve sensational or controversial news, which drives interaction.
3.5
Avg Likes/Tweet
8.7
Avg Retweets/Tweet
11,141
Total Likes
28,014
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
3
75th Percentile
21,484
Top Tweet
0.17
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
97.2%
Original
2.2%
Replies
0.6%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
100.0%
With Links
56.9%
With #Tags
76.7%
With @Mentions
2.6%
With Emojis
141
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
84.2%
Weekday Posts
15.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,224 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 20 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,224 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely residents of Córdoba and the Caribbean region who seek local news. The account also attracts national and international followers interested in Colombian current events.
Average
Audience Quality
34.7%
Suspicion Index
49.9%
Low-Quality %
5
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
56.4%
Empty Bio
54.4%
<10 Tweets
8.7%
Mass Following (>2K)
0.0%
New (<90 days)
63.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.6%
No URL
43.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
21,088,321
Total Potential Reach
5
Median Follower Reach
48
75th Percentile Reach
5.0%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
27.9%
Creators
2,793 accounts
17.7%
Consumers
1,769 accounts
54.4%
Dormant
5,438 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
26
Verified Followers
0.26% of total
665
Protected Accounts
6.65% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,905 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GustavoBolivar | 1,534,287 | Writer | Escritor, Senador, Animalista |
| @IHRF_English | 921,397 | Activista | DerechosHumanos, Feminista, Antifascista |
| @ColombiaHumana_ | 502,576 | Politician | politics, social justice, peace |
| @PiensaPrensa | 329,191 | Journalist | Chile, Independientes, DDHH |
| @PalomaSenadora | 219,756 | - | - |
| @Enrique_GomezM | 170,046 | Abogado | law, business, fatherhood |
| @jflafaurie | 147,692 | Agriculture | Cattle farming, Journalism, Festivals |
| @ColombiaOscura | 119,527 | Journalist | Dark, Colombia, Sensibilidad |
| @JotaPeHernandez | 113,654 | Politician | Politics, Colombia, Senator |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,361
Followers With Bio
5,639
Followers Without Bio
43.61%
% With Bio
56.39%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,224 analyzed29,493
Combined Engagement
4,393
Total Likes
25,100
Total Retweets
5,899
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @petrogustavo: ¡Una alegría para todo el país! Aparecieron con vida los 4 niños que estaban perdidos hace 40 días en la selva colombiana. https://t.co/cvADdLbCpm
Desmantelan 14 laboratorios de pasta base de coca en Urabá antioqueño y chocoano https://t.co/lqbv4Fmlig vía @LaRazonCo #EnLaRazón
Incautan 3 toneladas de drogas dentro de un sumergible en el Pacífico https://t.co/169eMwb9Bq vía @LaRazonCo https://t.co/QO9mXrx3h5
RT @petrogustavo: Las pérdidas de energía en la costa que no son robo sino falta de ingresos para pagar altas facturas no deben ser asumidas por la totalidad de los ususarios. Eso es ilegal. Las pérdidas pueden disninuir en un plan masivo entre empresas y el gobierno para poner
Polémica por colegio que enseña a sus estudiantes a planchar, cocinar y lavar desde pequeños https://t.co/q42SfBS9sq vía @LaRazonCo https://t.co/cst8zQerRz
Key Insights & Takeaways
The account focuses on local and regional news, particularly in Córdoba and the Caribbean. It often shares news with a strong public impact, such as drug seizures and social controversies. High engagement is linked to the use of multimedia links and trending hashtags.
Strengths
- + Established follower base of 73,062
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @LaRazonCo reveals an growing Twitter presence with 73,062 followers. The account demonstrates a content-creator strategy, averaging 12.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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