Latino USA

Latino USA

@LatinoUSA

Weekly public radio show anchored by @Maria_Hinojosa and produced by @futuromedia. Distributed by @prx. @PeabodyAwards winner. Celebrating 30 years on the air.

Harlem, NYC https://www.latinousa.org/ Joined 2008-12-24 Date of Analysis: Dec 16, 2025

84,397

Followers

1,438

Following

42,180

Tweets

26.7

Avg Engagement

1,366

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @LatinoUSA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2008-12-24
  • Verification:No
  • Location:Harlem, NYC

Data Summary

  • Tweets Analyzed:3,239
  • Avg Likes per Tweet:3.9
  • Avg Retweets per Tweet:22.8
  • Followers Analyzed:10,997

Engagement Analysis

Based on 3,239 tweets

The account has average engagement with likes and retweets, indicating a consistent but not highly interactive audience. The content often references notable figures and events, which may drive engagement through shared interests and recognition.

3.9

Avg Likes/Tweet

22.8

Avg Retweets/Tweet

12,677

Total Likes

73,738

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

6

Median Retweets

14

75th Percentile

28,553

Top Tweet

0.32

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

31.2%

Original

4.9%

Replies

63.6%

Retweets

0.3%

Quotes

0.0%

Threads

0.5%

With Media

93.7%

With Links

35.0%

With #Tags

98.0%

With @Mentions

27.7%

With Emojis

232

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.16

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

88.2%

Weekday Posts

11.8%

Weekend Posts

Top Hashtags

#nowplaying (111) #latinorebelsradio (74) #icymi (72) #puertorico (68) #losangeles (60) #latinousa30 (41) #chalinosánchez (34) #thesumofuspod (32) #midterms2022 (32) #chalinopodcast (30)

Most Mentioned

@latinousa (1336) @inthethickshow (684) @maria_hinojosa (625) @julito77 (553) @futuromedia (439) @latinorebels (425) @prx (212) @futurostudios (208) @fuhinvestigates (129) @reynaldoleanos (129)

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Content Strategy Analysis

Based on 3,239 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,010 (31%)
Replies 159 (5%)
Retweets 2,060 (64%)
Quote Tweets 10 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2,060 retweets (64% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,239 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,997 followers

The audience is likely interested in Latino culture, social justice, and public radio content. They are engaged with stories that highlight underrepresented communities and media production.

Average

Audience Quality

21.2%

Suspicion Index

19.8%

Low-Quality %

105

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

27.0%

Empty Bio

18.5%

<10 Tweets

22.6%

Mass Following (>2K)

0.0%

New (<90 days)

40.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

71.2%

No URL

12.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

49,690,379

Total Potential Reach

105

Median Follower Reach

456

75th Percentile Reach

14.0%

>1K followers

2.4%

>10K followers

0.6%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

66.3%

Creators

7,286 accounts

15.2%

Consumers

1,676 accounts

18.5%

Dormant

2,035 accounts

113

Verified Followers

1.03% of total

17.6%

Professional Bios

founder, dev, analyst, etc.

0.15

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Los Angeles, CA (219) United States (161) Washington, DC (139) Chicago, IL (125) New York, NY (122) California, USA (90) Austin, TX (78) Los Angeles (66) Brooklyn, NY (62) Texas, USA (60)

113

Verified Followers

1.03% of total

1,241

Protected Accounts

11.28% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,097,145 Wrestler Wrestling, Motivation, Self-promotion
@jessicaalba 8,459,228 Actress Mom, Founder, Chef
@Adela_Micha 5,086,576 Journalist Periodista, Entrevistas, Programas de TV
@SinghLions 1,330,402 Restaurateur Food, Travel, Influencer
@TelemundoNews 962,761 News Outlet Noticias, Comunidad Latina, Actualidad
@NOH8Campaign 799,148 Activism equality, bullying, discrimination
@MHarrisPerry 653,481 Professor Parenting, Writing, Speaking
@claudiacisneros 642,869 Journalist Feminism, Human Rights, Climate Change
@officialDannyT 582,319 Actor Reading, Fans, Machete
@Lalavaud 544,389 - -

Top Keywords in Follower Bios

love (306) sheher (274) mom (247) views (233) life (227) writer (226) social (209) opinions (199) director (198) music (193)

Top Hashtags in Follower Bios

#blm (41) #blacklivesmatter (28) #firstgen (22) #resist (19) #latina (15) #latinx (13) #voteblue (12) #fbr (10) #prochoice (10) #mentalhealth (9)

8,030

Followers With Bio

2,969

Followers Without Bio

73.01%

% With Bio

26.99%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,239 analyzed

37,197

Combined Engagement

0

Total Likes

37,197

Total Retweets

7,439

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Public Radio Latino Culture Social Justice Storytelling Media Production Community Engagement Collaboration
Latino USA
@LatinoUSA

RT @tplohetski: BREAKING: Multiple officers were inside Robb Elementary School with rifles and at least one ballistic shield at 11:52 a.m. the day of the shooting, new video and other evidence shows. They didn’t enter the classroom for another 58 minutes. More soon via @statesman

2022-06-21
Retweets: 28,553 Likes: 0 Engagement: 28,553
Latino USA
@LatinoUSA

RT @TommasinaResist: Kennedy attacks Mexicans, demanding Biden use mafia tactics to force Mexico to allow the US military to invade their country to fight cartels. Enraged Mexican officials condemned him &amp; urged Latinos in the US to not vote GOP. #ProudBlue #Fresh #DemVoice1

2023-05-14
Retweets: 2,731 Likes: 0 Engagement: 2,731
Latino USA
@LatinoUSA

RT @washingtonpost: The Supreme Court has struck down Roe v. Wade, which for nearly 50 years has protected the right to abortion. The decision in Dobbs v. Jackson Women’s Health was the most anticipated of the court’s term. https://t.co/ldIT9cEpai https://t.co/U7Ii9D6p7W

2022-06-24
Retweets: 2,074 Likes: 0 Engagement: 2,074
Latino USA
@LatinoUSA

RT @Mike_Hixenbaugh: "Rather than attacking the media, y'all should attack those cops." Uvalde residents react after the mayor and a city council member called journalists "chickenshit" for releasing security camera footage from Robb Elementary. (h/t @ahylton26) https://t.co/rJh

2022-07-13
Retweets: 1,976 Likes: 0 Engagement: 1,976
Latino USA
@LatinoUSA

RT @AP: BREAKING: Texas Gov. Greg Abbott says 14 students and one teacher were killed in a shooting Tuesday at an elementary school in Uvalde, Texas. Abbott says the suspected shooter, an 18-year-old man, is also dead. https://t.co/yNd4lPvuOX https://t.co/OA8HhE0cUg

2022-05-24
Retweets: 1,863 Likes: 0 Engagement: 1,863

Key Insights & Takeaways

The account emphasizes storytelling and community impact through its content and collaborations. It highlights the work of its team and partners, reinforcing its credibility and reach. The focus on social justice and underrepresented voices aligns with its mission and audience interests.

Strengths

  • + Established follower base of 84,397
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @LatinoUSA reveals an growing Twitter presence with 84,397 followers. The account demonstrates a content-creator strategy, averaging 26.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025