Loughborough University
Loughborough University, a UK top 10 University with an unbeatable student experience and excellence in teaching, research and sport.
58,332
Followers
1,620
Following
51,530
Tweets
76.8
Avg Engagement
638
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @lborouniversity's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-08-05
- Verification:No
- Location:Loughborough
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:17.5
- Avg Retweets per Tweet:59.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account has an average of 789 likes and 97 retweets per tweet, indicating moderate engagement. While not highly interactive, the content resonates with the audience.
17.5
Avg Likes/Tweet
59.3
Avg Retweets/Tweet
56,797
Total Likes
192,813
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
1
Median Retweets
19
75th Percentile
170,713
Top Tweet
1.32
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
80.6%
Original
10.2%
Replies
4.0%
Retweets
5.1%
Quotes
0.0%
Threads
1.9%
With Media
89.8%
With Links
19.1%
With #Tags
43.1%
With @Mentions
75.4%
With Emojis
231
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
1.27
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
79.1%
Weekday Posts
20.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 131 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely prospective students, current students, and alumni interested in university life and values. It also includes supporters of the university's social and sporting initiatives.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
44
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.9%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
11,299,781
Total Potential Reach
44
Median Follower Reach
240
75th Percentile Reach
8.9%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,061
Protected Accounts
10.61% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SinghLions | 1,326,568 | Restaurateur | Food, Travel, Influencer |
| @konkrumah | 1,034,716 | Politician | - |
| @UniofOxford | 959,570 | Education | News, Research, Updates |
| @GeoRebekah | 410,060 | Scientist | Nat hazards, climate, COVID19 |
| @Paralympics | 298,576 | Sports | Paralympics, Paralympic Games, Movement |
| @mentalhealth | 265,697 | Charity | Mental health, charity, awareness |
| @simongerman600 | 261,891 | Geographer | maps, data, geography |
| @kajolmanshad | 210,098 | Unknown | Astrology, Chaos, Gondal |
| @mahmutakpinar1 | 157,224 | Academic | Academic, Political Science, Author |
| @madverse | 137,079 | Poet | poetry, Dada, Surrealism |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,271
Followers With Bio
3,729
Followers Without Bio
62.71%
% With Bio
37.29%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed188,078
Combined Engagement
4,040
Total Likes
184,038
Total Retweets
37,616
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
RT @RoyalFamily: It is with deep sorrow that Her Majesty The Queen has announced the death of her beloved husband, His Royal Highness The Prince Philip, Duke of Edinburgh. His Royal Highness passed away peacefully this morning at Windsor Castle. https://t.co/XOIDQqlFPn
RT @RoyalFamily: The Royal Family join with people around the world in mourning his loss. Further announcements will be made in due course. Visit https://t.co/utgjraQQv5 to read the announcement in full.
RT @adam_peaty: OLYMPIC CHAMPION! For my country, my son and my family. For those who stayed up through the night to watch me. For all those people who need a bit of light. You can get through this 🙏🏼 https://t.co/LMauenRaFP
Something exciting has happened on campus 🌈 🏳️🌈 🏳️⚧️ Our rainbow crossing celebrates the LGBTQ+ community at Loughborough 💜 https://t.co/43dPwjeA84
We're pleased to announce we've renewed our membership to the Stonewall Diversity Champion Scheme. @stonewalluk provides a service and framework to keep up to date with and promote best practices to support LGBT+ inclusion. 🏳️🌈🏳️⚧️ Read: https://t.co/eHd9MOxCKI https://t.co/
Key Insights & Takeaways
The university actively promotes inclusivity and diversity through LGBTQ+ celebrations and partnerships with organizations like Stonewall. It highlights student athletes and rejects racism, showing a strong stance on social issues. The content often includes emotional and celebratory messages, which may drive engagement through shared values.
Strengths
- + Established follower base of 58,332
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @lborouniversity reveals an growing Twitter presence with 58,332 followers. The account demonstrates a content-creator strategy, averaging 76.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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