The Leadmill
Est. in 1980 The Leadmill is an independent creative hub in Sheffield. Home to live music, club events, theatre, comedy, sport & film screenings.
62,302
Followers
2,682
Following
63,982
Tweets
40.3
Avg Engagement
229
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Leadmill's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-27
- Verification:No
- Location:Sheffield, South Yorkshire
Data Summary
- Tweets Analyzed:3,228
- Avg Likes per Tweet:28.7
- Avg Retweets per Tweet:11.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,228 tweetsThe account has a high average number of likes and retweets, indicating strong audience interaction. The engagement is often driven by emotionally charged content, such as calls for support during critical situations.
28.7
Avg Likes/Tweet
11.6
Avg Retweets/Tweet
92,567
Total Likes
37,437
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
9
75th Percentile
22,190
Top Tweet
0.65
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
61.6%
Original
17.2%
Replies
17.7%
Retweets
3.5%
Quotes
0.0%
Threads
1.2%
With Media
81.5%
With Links
11.4%
With #Tags
59.0%
With @Mentions
57.5%
With Emojis
211
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.28
Reply/Original Ratio
0.2
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
75.9%
Weekday Posts
24.1%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,228 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 571 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,228 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is primarily interested in cultural events and community advocacy, showing support for the Leadmill's mission. They engage actively with the content, particularly during times of crisis or important announcements.
Good
Audience Quality
17.8%
Suspicion Index
23.5%
Low-Quality %
105
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.6%
Empty Bio
16.5%
<10 Tweets
14.4%
Mass Following (>2K)
0.0%
New (<90 days)
29.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.5%
No URL
11.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
30,614,333
Total Potential Reach
105
Median Follower Reach
378
75th Percentile Reach
10.9%
>1K followers
1.5%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
68.7%
Creators
6,874 accounts
14.7%
Consumers
1,472 accounts
16.5%
Dormant
1,654 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
51
Verified Followers
0.51% of total
1,162
Protected Accounts
11.62% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,075,164 | Wrestler | Wrestling, Motivation, Self-promotion |
| @jeremycorbyn | 2,519,462 | Politician | politics, activism, socialism |
| @lovejoy | 1,255,619 | Musician | Music, British, Independent |
| @RonJichardson | 855,172 | Comedian | Comedy, Photography, Tour |
| @mrdanwalker | 802,254 | Journalist | Dad, husband, BBC. |
| @JamesMarriottYT | 586,743 | YouTuber | music, videos, business |
| @vizcomic | 326,786 | Satirist | satire, humor, comics |
| @thomaspower | 286,439 | Entrepreneur | AI, Bitcoin, Climate |
| @watsoncomedian | 263,460 | Comedian | Novels, Comedy, YouTube |
| @billysharp10 | 212,137 | Footballer | Football, Sheffield United, Family |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,435
Followers With Bio
3,565
Followers Without Bio
64.35%
% With Bio
35.65%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,228 analyzed40,833
Combined Engagement
27,757
Total Likes
13,076
Total Retweets
8,167
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
20%
With @Mentions
60%
With Links
Topical Analysis:
Today we have received some devastating news that in 1 year's time, our Landlord is evicting us and forcing us to close. Please show your support by sharing this news & sending us your best memories that we can gather to help display all the reasons why #WeCantLoseLeadmill h
Please keep your kind messages of support coming and continue to share your reasons why #WeCantLoseLeadmill https://t.co/ElLwX1Wtll
https://t.co/eVQKuTAB5m https://t.co/KatuNFNVMT
https://t.co/oKDlfIHMCU https://t.co/OLXBdUmcK0
RT @JohnFinnemore: Oh, rats. My car has been stolen. Full of luggage, including several notebooks full of my work. Unlikely, I know, but if anyone sees a pile of dumped bags in the Norton Lees area of Sheffield, please let me know! Or unlikelier still, the car itself: red Mazda C
Key Insights & Takeaways
The Leadmill faces a significant threat with its landlord's eviction plan, which has sparked a campaign for support. The audience is highly responsive to emotional and community-focused content, especially during crises. The account uses a mix of storytelling and direct calls to action to engage and mobilize its followers.
Strengths
- + Established follower base of 62,302
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Leadmill reveals an growing Twitter presence with 62,302 followers. The account demonstrates a content-creator strategy, averaging 40.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access