Longreads
Sharing and publishing the best longform stories since 2009. An @automattic publication and the sister site of @Atavist. @[email protected]
287,041
Followers
10,358
Following
52,845
Tweets
15.7
Avg Engagement
6,363
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Longreads's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-04-17
- Verification:No
- Location:Worldwide
Data Summary
- Tweets Analyzed:3,231
- Avg Likes per Tweet:11.1
- Avg Retweets per Tweet:4.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,231 tweetsThe average engagement per tweet includes around 289 likes and 102 retweets, indicating a moderate level of interaction. The platform's content often sparks discussion and shares, especially when it highlights personal experiences or social issues.
11.1
Avg Likes/Tweet
4.6
Avg Retweets/Tweet
35,739
Total Likes
14,877
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
3
Median Retweets
18
75th Percentile
1,744
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
56.5%
Original
22.9%
Replies
20.0%
Retweets
0.7%
Quotes
0.0%
Threads
1.2%
With Media
79.9%
With Links
47.9%
With #Tags
92.8%
With @Mentions
3.7%
With Emojis
203
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.41
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
87.9%
Weekday Posts
12.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,231 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 645 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,231 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersLongreads targets readers who appreciate in-depth, narrative-driven content and are interested in topics like culture, history, and personal storytelling. Its audience is likely to be intellectually curious and engaged with longform journalism.
Average
Audience Quality
22.4%
Suspicion Index
22.3%
Low-Quality %
90
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.4%
Empty Bio
20.2%
<10 Tweets
20.7%
Mass Following (>2K)
0.0%
New (<90 days)
44.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
73.3%
No URL
14.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
106,311,271
Total Potential Reach
90
Median Follower Reach
405
75th Percentile Reach
13.3%
>1K followers
1.8%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
63.6%
Creators
31,807 accounts
16.2%
Consumers
8,097 accounts
20.2%
Dormant
10,096 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
676
Verified Followers
0.67% of total
14,988
Protected Accounts
14.84% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,102,338 | Wrestler | Wrestling, Motivation, Self-promotion |
| @iamjohnoliver | 5,570,914 | Comedian | Comedy, Politics, Podcasts |
| @sciam | 4,199,392 | Science Communication | Science, Discoveries, Insights |
| @Newsweek | 3,592,301 | News Outlet | politics, journalism, freedom |
| @THR | 3,458,927 | Entertainment News | Entertainment, News, Reviews |
| @DanaPerino | 2,358,448 | News Anchor | Fox News, Politics, News |
| @konkonas | 2,294,816 | Actor | Indian cinema, Atheism, Film directing |
| @Medium | 2,194,751 | Platform | Writing, Ideas, Platform |
| @zlj517 | 1,990,660 | Spokesman | Geopolitics, Diplomacy, Communication |
| @PopSci | 1,555,562 | Science communication | Science, Tech, DIY |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
68,593
Followers With Bio
32,406
Followers Without Bio
67.91%
% With Bio
32.09%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,231 analyzed3,071
Combined Engagement
2,050
Total Likes
1,021
Total Retweets
614
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
CALL FOR PITCHES: Longreads wants your words! We take essay submissions, feature pitches, reading list ideas, and other queries, and we pay competitive rates for accepted work. Here’s a 🧵 of what the editors are looking for: https://t.co/xDJWgPJgWg
New year, new opportunity to introduce more readers to @anne_theriault's entertaining #QueensofInfamy series about badass women of centuries past: https://t.co/fUy7eFpF0Z https://t.co/muOqvYxQmy
"This is a glimpse at what ableism is like for me." A reading list on invisible disability by @a_h_reaume, featuring #longreads by Zipporah Arielle, @JoanneLimburg, @SejalShahWrites, @dereckapurnell, @mailbykite, @kathryn42, and @miamingus: https://t.co/fXW1ufA9cR
RT @anne_theriault: Happy summer solstice and happy Queens of Infamy day! Come on a journey with Isabella, the She-Wolf of France, who orch…
Today, we're kicking off our Best of 2021 series with this list of our 10 most-read stories of the year: https://t.co/4hOhBZpcLB #longreads
Key Insights & Takeaways
The platform actively seeks pitches and submissions, showing a commitment to community involvement and diverse voices. It frequently highlights personal narratives and social issues, which resonate with its audience. Longreads leverages its Twitter presence to promote its content and engage with readers beyond its website.
Strengths
- + Established follower base of 287,041
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Longreads reveals an growing Twitter presence with 287,041 followers. The account demonstrates a content-creator strategy, averaging 15.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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