Lori Schmidt
Columbus Dispatch assistant sports editor, who's covered the Buckeyes, CBJ, NFL & more. Pickerington Tiger, Ohio grad, basketball official. Hatters Gonna Hat.
16,202
Followers
572
Following
127,730
Tweets
945.4
Avg Engagement
450
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @LoriSchmidt's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-04-01
- Verification:No
- Location:Columbus, Ohio
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:40.5
- Avg Retweets per Tweet:904.9
- Followers Analyzed:16,362
Engagement Analysis
Based on 500 tweetsHer tweets receive a high average number of likes and retweets, indicating strong audience interaction. The engagement is consistent across her content, whether it's about sports or personal moments.
40.5
Avg Likes/Tweet
904.9
Avg Retweets/Tweet
20,268
Total Likes
452,433
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
15
75th Percentile
300,158
Top Tweet
58.35
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
20.2%
Original
57.0%
Replies
16.2%
Retweets
6.6%
Quotes
0.0%
Threads
3.2%
With Media
28.6%
With Links
3.4%
With #Tags
72.2%
With @Mentions
6.8%
With Emojis
121
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.82
Reply/Original Ratio
0.41
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
70.4%
Weekday Posts
29.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 81 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 16,362 followersHer audience includes sports fans, particularly those interested in the Buckeyes, CBJ, and NFL. They also engage with her personal updates and community-focused messages.
Good
Audience Quality
17.4%
Suspicion Index
23.9%
Low-Quality %
88
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.8%
Empty Bio
11.9%
<10 Tweets
12.2%
Mass Following (>2K)
0.0%
New (<90 days)
33.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.5%
No URL
7.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
35,277,312
Total Potential Reach
88
Median Follower Reach
290
75th Percentile Reach
9.6%
>1K followers
1.8%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.7%
Creators
11,735 accounts
16.4%
Consumers
2,683 accounts
11.9%
Dormant
1,944 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
381
Verified Followers
2.33% of total
2,058
Protected Accounts
12.58% of total
11 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Variety | 2,909,825 | Entertainment industry | Entertainment, Business, Variety |
| @BeatsByAssassin | 2,266,206 | Multitalented | Actor, Director, Rapper |
| @Cosmopolitan | 1,552,310 | Magazine | cocktails, mixology, recipes |
| @soledadobrien | 1,320,041 | Journalist | working, mom, journalist |
| @DEADLINE | 1,112,323 | Entertainment News | Entertainment, News, Hollywood |
| @JoeyBats19 | 1,050,012 | Baseball Player | Baseball, Philanthropy, Sports |
| @LeBronJames | 1,005,980 | - | - |
| @dougulman | 849,710 | Nonprofit Leader | Cancer, Cycling, Philanthropy |
| @garettnelson | 651,231 | Entrepreneur | Travel, Investing, Adventure |
| @OhioStAthletics | 643,214 | Sports Team | Ohio State, Buckeyes, Athletics |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
9,687
Followers With Bio
6,675
Followers Without Bio
59.2%
% With Bio
40.8%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed426,473
Combined Engagement
15,462
Total Likes
411,011
Total Retweets
85,295
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
0%
With Hashtags
80%
With @Mentions
20%
With Links
Topical Analysis:
RT @Pele: A inspiração e o amor marcaram a jornada de Rei Pelé, que faleceu no dia de hoje. Amor, amor e amor, para sempre. . Inspiration…
RT @BuffaloBills: Damar Hamlin suffered a cardiac arrest following a hit in our game versus the Bengals. His heartbeat was restored on the…
RT @ESPNNBA: THIS PHOTO. HISTORY. https://t.co/qirvlCifG5
RT @teehiggins5: My prayers and thoughts go out to @HamlinIsland the Hamlin Family. I’m praying that you pull through bro. Love 🙏🏾💙
ESPN reporting that Bills and Bengals fans have started to gather outside the hospital where Damar Hamlin was taken. A nice testament to humanity.
Key Insights & Takeaways
Her content often highlights community support and human interest stories, such as the response to Damar Hamlin's situation. She uses her platform to advocate for action, like canceling a game due to a tragic event. Her personal tweets show a balance between professional and personal life, fostering a relatable image.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 16,202
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @LoriSchmidt reveals an well-established Twitter presence with 16,202 followers. The account demonstrates a conversation-first approach, averaging 945.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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