Lumos
Official Lumos Account. We’re fighting for every child’s right to a safe and loving family, by transforming care systems around the world.
152,684
Followers
1,526
Following
14,928
Tweets
143.6
Avg Engagement
552
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @lumos's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-05-04
- Verification:No
- Location:Worldwide
Data Summary
- Tweets Analyzed:3,181
- Avg Likes per Tweet:97.7
- Avg Retweets per Tweet:45.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,181 tweetsThe account maintains a steady average of likes and retweets, indicating a loyal and active audience. The engagement is supported by content that blends educational and entertainment elements.
97.7
Avg Likes/Tweet
45.8
Avg Retweets/Tweet
310,833
Total Likes
145,803
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
15
Median Likes
4
Median Retweets
49
75th Percentile
23,480
Top Tweet
0.94
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
56.2%
Original
22.9%
Replies
12.3%
Retweets
8.5%
Quotes
0.0%
Threads
0.4%
With Media
67.9%
With Links
49.0%
With #Tags
55.9%
With @Mentions
10.4%
With Emojis
207
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.41
Reply/Original Ratio
0.69
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.2%
Weekday Posts
12.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,181 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 392 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,181 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely to be interested in children's rights, social justice, and philanthropy. They may also be fans of the Harry Potter franchise due to the thematic connections.
Average
Audience Quality
20.2%
Suspicion Index
20.9%
Low-Quality %
48
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
29.3%
Empty Bio
19.3%
<10 Tweets
13.0%
Mass Following (>2K)
0.0%
New (<90 days)
45.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.0%
No URL
12.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
64,991,585
Total Potential Reach
48
Median Follower Reach
236
75th Percentile Reach
8.3%
>1K followers
1.0%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
62.2%
Creators
31,102 accounts
18.5%
Consumers
9,227 accounts
19.3%
Dormant
9,671 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
363
Verified Followers
0.36% of total
15,147
Protected Accounts
15.0% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,243 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Lilly | 5,250,026 | Unknown | Fun, Lilly, Having |
| @Refugees | 2,820,801 | Humanitarian | refugees, asylum-seekers, protection |
| @chriscolfer | 2,076,775 | Author | writing, acting, advocacy |
| @6BillionPeople | 2,033,205 | - | - |
| @zlj517 | 1,984,574 | Spokesman | Geopolitics, Diplomacy, Communication |
| @etnow | 1,947,867 | Entertainment | Entertainment, ET, News |
| @MegsDeAngelis | 1,783,319 | Influencer | music, fans, socializing |
| @AlexGaskarth | 1,655,685 | Musician | Music, Time travel, Self-improvement |
| @imogenheap | 1,601,118 | Musician | music, technology, creativity |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
71,309
Followers With Bio
29,685
Followers Without Bio
70.61%
% With Bio
29.39%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,181 analyzed52,767
Combined Engagement
10,584
Total Likes
42,183
Total Retweets
10,553
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @wizardingworld: Surprise! We've got a treat for you…From today, amazing friends of the Wizarding World are going to take turns reading…
RT @jk_rowling: Caging children is child abuse. Forcibly splitting children from their parents is child abuse. This should not be a left/ri…
Make your own Deathly Hallows bookmark with this video, and take a look at @BloomsburyBooks’ stunning new illustrated edition of The Tales of Beedle the Bard in aid of Lumos. https://t.co/nolF11RmKd #wearelumos https://t.co/EyBB6Rg1tI
RT @jk_rowling: I will personally match donations to this appeal, up to £1m. Thank you so, so much to all who’ve already donated, you’re en…
Giant Harry Potter wands to light up London landmark https://t.co/d6aNA87WiC via @DigitalSpy #WandsReady #FantasticBeasts
Key Insights & Takeaways
The account frequently collaborates with notable figures like J.K. Rowling to amplify its message Content often includes educational resources and promotional material for books and events Engagement is driven by a mix of advocacy and entertainment, particularly through Harry Potter-related themes
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 152,684
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @lumos reveals an well-established Twitter presence with 152,684 followers. The account demonstrates a content-creator strategy, averaging 143.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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