LUSH UK
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179,936
Followers
343
Following
92,214
Tweets
9.2
Avg Engagement
1,517
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @LushLtd's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-26
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:5.1
- Avg Retweets per Tweet:4.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,248 tweetsThe account maintains a steady level of engagement with its followers, indicating a loyal and active audience. The engagement rate suggests that the content is relevant and resonates with the target audience.
5.1
Avg Likes/Tweet
4.1
Avg Retweets/Tweet
16,465
Total Likes
13,453
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
5,943
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
6.1%
Original
91.2%
Replies
2.3%
Retweets
0.4%
Quotes
0.0%
Threads
1.4%
With Media
19.5%
With Links
5.9%
With #Tags
92.5%
With @Mentions
50.5%
With Emojis
141
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
14.96
Reply/Original Ratio
0.19
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.1%
Weekday Posts
15.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 74 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience appears to be primarily interested in customer service, brand advocacy, and social media trends. They are likely to be customers, brand supporters, and individuals interested in digital marketing and social media strategy.
Good
Audience Quality
16.9%
Suspicion Index
19.9%
Low-Quality %
77
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.6%
Empty Bio
15.0%
<10 Tweets
12.8%
Mass Following (>2K)
0.0%
New (<90 days)
32.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.6%
No URL
9.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
52,412,219
Total Potential Reach
77
Median Follower Reach
318
75th Percentile Reach
9.9%
>1K followers
1.1%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
67.7%
Creators
33,831 accounts
17.3%
Consumers
8,673 accounts
15.0%
Dormant
7,496 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
192
Verified Followers
0.19% of total
17,884
Protected Accounts
17.71% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @MarziaPie | 3,676,010 | Entrepreneur | Dogs, Plants, Art |
| @TheTimesLuxury | 2,237,350 | - | - |
| @6BillionPeople | 2,033,584 | - | - |
| @Rylan | 1,765,251 | Entertainer | Luxury, Entertainment, Representation |
| @toddcarey | 1,684,969 | Musician | Music, Collaboration, Community |
| @gregjames | 1,584,723 | Radio Host | Radio, author, cricket |
| @StaceySolomon | 1,558,784 | TV Personality | Family, TV, Singing |
| @TheVampsJames | 1,541,642 | Musician | Music, Wildlife, Charity |
| @LeahMesser | 1,287,231 | Reality TV Star | Family, Mom, Love |
| @JDaIey | 1,230,302 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
68,414
Followers With Bio
32,585
Followers Without Bio
67.74%
% With Bio
32.26%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed12,538
Combined Engagement
2,747
Total Likes
9,791
Total Retweets
2,508
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
RT @ChocolateKieran: Seeing the One Piece & LUSH collaboration out in the wild shook me. I really might have to get some bath bombs. 😂 htt…
RT @ChrisGPackham: Trail hunting is just a trail of lies . . . Please watch and share this beautifully made film by @Keeptheban_ and sign…
Something Strange is coming...06/11/22 🎲 #LUSHXSTRANGERTHINGS @netflix #StrangerThings https://t.co/lMywaj1vL9
Get “Verified” for just £7.00 - lasts longer than a month #Verified #TwitterBlue https://t.co/8Ypwmylfxt
To trans people and allies, we wish to say sorry for some past mistakes in our choices of donation recipients. The statement issued on 30th November that is referenced in this post can be read in full via the link in our bio. -Lush UK https://t.co/XJjvZ140EU
Key Insights & Takeaways
The account frequently promotes customer service channels and brand initiatives, indicating a focus on direct customer interaction. It uses hashtags and collaborations with other brands or platforms to increase visibility and engagement. The account is actively discussing social media challenges and exploring new ways to connect with its audience directly.
Strengths
- + Established follower base of 179,936
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @LushLtd reveals an growing Twitter presence with 179,936 followers. The account demonstrates a conversation-first approach, averaging 9.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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