Frank McAvennie

Frank McAvennie

@MaccaFrank

Ex St Mirren West Ham & Celtic player. After dinner speaker, events appearances & general bookings. Contact: [email protected] The One & Only. #nuffsaid

https://frankmcavennie.co.uk/ Joined 2013-07-13 Date of Analysis: Dec 16, 2025

72,533

Followers

604

Following

9,424

Tweets

277.5

Avg Engagement

139

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MaccaFrank's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2013-07-13
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,126
  • Avg Likes per Tweet:90.7
  • Avg Retweets per Tweet:186.8
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,126 tweets

His tweets receive a steady number of likes and retweets, indicating a consistent but not overwhelming level of audience interaction. The emotional nature of his posts may contribute to higher engagement.

90.7

Avg Likes/Tweet

186.8

Avg Retweets/Tweet

283,532

Total Likes

583,839

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

1

Median Retweets

55

75th Percentile

117,015

Top Tweet

3.83

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Commentator

Adds perspective to others content

15.5%

Original

1.9%

Replies

39.7%

Retweets

42.9%

Quotes

0.0%

Threads

1.2%

With Media

79.4%

With Links

12.6%

With #Tags

52.2%

With @Mentions

50.1%

With Emojis

117

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.12

Reply/Original Ratio

1.08

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

69.8%

Weekday Posts

30.2%

Weekend Posts

Top Hashtags

#coyi (53) #whufc (36) #westham (26) #coybig (21) #celticfc (17) #onthisday (15) #otd (15) #football (11) #celtic (11) #staysafe (8)

Most Mentioned

@maccafrank (813) @celticfc (168) @tonycottee9 (138) @westham (95) @johnhartson10 (67) @opengoalsport (56) @simondonnelly13 (55) @moyamcvey (42) @mark7ward (38) @sandalsresorts (37)

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Content Strategy Analysis

Based on 3,126 tweets

Content Type Distribution

Content Breakdown

Original Tweets 485 (16%)
Replies 58 (2%)
Retweets 1,241 (40%)
Quote Tweets 1,342 (43%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,241 retweets (40% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,126 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

His audience likely includes football fans, event organizers, and individuals seeking motivational or speaking engagements. The content appeals to those with a nostalgic or emotional connection to football.

Average

Audience Quality

24.6%

Suspicion Index

36.9%

Low-Quality %

39

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

53.1%

Empty Bio

30.2%

<10 Tweets

9.3%

Mass Following (>2K)

0.0%

New (<90 days)

43.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

95.4%

No URL

20.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

19,869,387

Total Potential Reach

39

Median Follower Reach

170

75th Percentile Reach

5.7%

>1K followers

0.6%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

46.8%

Creators

4,684 accounts

23.0%

Consumers

2,300 accounts

30.2%

Dormant

3,016 accounts

28

Verified Followers

0.28% of total

2.7%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Glasgow, Scotland (573) Scotland, United Kingdom (261) Scotland (124) Glasgow (121) London, England (94) United Kingdom (86) Edinburgh, Scotland (53) England, United Kingdom (49) Paisley, Scotland (34) London (32)

28

Verified Followers

0.28% of total

1,000

Protected Accounts

10.0% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,544 Wrestler Wrestling, Motivation, Self-promotion
@alanshearer 1,060,287 Footballer Football, Analysis, Golf
@IamMzilikazi 553,127 Musician Pan-African music, Album, Rise
@jmcginn7 173,930 Footballer Football, Aston Villa, Scotland
@govindajeggy 160,217 Actor Comedy, Acting, Yogurt
@Noguecatoira 94,884 DJ DJing, Video Games, Techno Music
@SoccerSix 90,788 Event Organizer Football, Rock n Roll, Tournament
@bryansgunn 78,260 - -
@TomandSteffani 70,935 - -
@Celtic1967_com 68,899 Sports Media News, Social, Podcasts

Top Keywords in Follower Bios

celtic (814) love (351) football (297) west (282) glasgow (236) family (196) life (189) fc (175) music (123) scotland (120)

Top Hashtags in Follower Bios

#coyi (27) #celticfc (16) #indyref2 (10) #whufc (8) #gsbout (8) #gtto (6) #celtic (6) #fbpe (5) #coyr (4) #cbd (4)

4,686

Followers With Bio

5,314

Followers Without Bio

46.86%

% With Bio

53.14%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,126 analyzed

396,276

Combined Engagement

0

Total Likes

396,276

Total Retweets

79,255

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

100%

With @Mentions

100%

With Links

Topical Analysis:

Football Nostalgia Personal Stories Tribute Event Bookings Public Speaking

Key Insights & Takeaways

He uses personal and emotional stories to connect with his audience, which likely enhances engagement and builds a loyal following. His content often references his football career, suggesting a strong brand identity rooted in his past experiences. He balances personal tributes with celebratory messages, showing both sentimentality and professionalism in his tweets.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 72,533
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MaccaFrank reveals an well-established Twitter presence with 72,533 followers. The account demonstrates a content-creator strategy, averaging 277.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025