MacArthur Foundation
We support creative people, effective institutions, and influential networks building a more just, verdant, and peaceful world. ⚖️🌿☮️🌎
178,161
Followers
1,808
Following
35,873
Tweets
18.4
Avg Engagement
3,047
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @macfound's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-04-01
- Verification:No
- Location:Chicago, Illinois
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:11.9
- Avg Retweets per Tweet:6.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,243 tweetsThe account has a moderate engagement rate with an average of 1,145 likes and 316 retweets per tweet. This suggests a dedicated but not overly active audience.
11.9
Avg Likes/Tweet
6.5
Avg Retweets/Tweet
38,499
Total Likes
21,121
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
10
75th Percentile
3,821
Top Tweet
0.1
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
55.4%
Original
8.7%
Replies
21.7%
Retweets
14.2%
Quotes
0.0%
Threads
0.8%
With Media
76.5%
With Links
47.8%
With #Tags
80.8%
With @Mentions
39.9%
With Emojis
188
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.16
Reply/Original Ratio
0.66
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.7%
Weekday Posts
11.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 703 retweets (22% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience likely includes artists, activists, educators, and anyone interested in social change and innovation. They are drawn to content that highlights creativity and its role in societal progress.
Good
Audience Quality
18.2%
Suspicion Index
13.2%
Low-Quality %
200
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
19.1%
Empty Bio
11.9%
<10 Tweets
27.8%
Mass Following (>2K)
0.0%
New (<90 days)
31.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
62.0%
No URL
7.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
139,339,826
Total Potential Reach
200
Median Follower Reach
708
75th Percentile Reach
19.4%
>1K followers
2.7%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.5%
Creators
35,757 accounts
16.5%
Consumers
8,274 accounts
11.9%
Dormant
5,969 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,061
Verified Followers
1.06% of total
8,980
Protected Accounts
8.98% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,498 | Wrestler | Wrestling, Motivation, Self-promotion |
| @common | 5,315,838 | Musician | Music, Pre-order, Pre-save |
| @Lin_Manuel | 3,472,489 | Composer | Music, Theater, Activism |
| @questlove | 3,371,617 | Musician | music, drums, food |
| @HBO | 3,310,645 | Entertainment | TV shows, movies, streaming |
| @bukolasaraki | 3,082,569 | Politician | Politics, Leadership, Governance |
| @JoeNBC | 2,757,727 | - | - |
| @aproko_doctor | 2,132,002 | Doctor | Health, Education, Entertainment |
| @6BillionPeople | 2,033,407 | - | - |
| @zlj517 | 1,984,782 | Spokesman | Geopolitics, Diplomacy, Communication |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
81,843
Followers With Bio
18,157
Followers Without Bio
81.84%
% With Bio
18.16%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed10,770
Combined Engagement
8,462
Total Likes
2,308
Total Retweets
2,154
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
Let's take a moment today to celebrate boundless creativity...🧠⚡ Meet the 2021 MacArthur Fellows, 25 extraordinarily creative and inspiring individuals in all fields of endeavor: https://t.co/6wIercy5in 🎼🌎🩺😷⚖️🖼️🇰🇵🇰🇷🔬🎨🎥🖤🇵🇷🌍🇺🇸🇲🇽🗳️👩🦯♿🧠📱🪨➡️🌱📈📽️✊🦠💃 https://t.co/Blc8f8VqJg
Meet the 2022 MacArthur Fellows: 25 exceptionally creative people who push the boundaries of their fields and challenge us to imagine new possibilities. #MacFellow. Who inspires you? https://t.co/0xc2wrvvkK https://t.co/oMBDpjQFk2
Writer @kieselaymon composes inventive fiction and nonfiction bearing witness to forms of violence that mark the Black experience. He explores the power of revision, truth, reconciliation, and love. Learn more about the 2022 MacArthur Fellow #MacFellow https://t.co/J3yCTKc9fW
MacArthur Fellow @NifMuhammad is forging a distinctive style of cultural and artistic criticism through the lens of popular music and autobiography. 🎼 #MacFellow https://t.co/tIuVTdCXvZ https://t.co/PjpohXsZCX
MacArthur Fellow @safiyanoble is highlighting the ways digital technologies and internet architectures magnify racism, sexism, and harmful stereotypes. 📱 #MacFellow https://t.co/qJTWnysPWA https://t.co/IsTTv0vf6e
Key Insights & Takeaways
The account focuses on celebrating creativity and its impact on society. It highlights individuals who challenge norms and push boundaries in their fields. It uses verified accounts and thematic content to build credibility and relevance.
Strengths
- + Established follower base of 178,161
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @macfound reveals an growing Twitter presence with 178,161 followers. The account demonstrates a content-creator strategy, averaging 18.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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