Madame Tussauds London

Madame Tussauds London

@MadameTussauds

Established on Baker Street in 1836. For customer service enquiries, please email guest.experience@madame-tussauds.com.

66,458

Followers

107

Following

6,239

Tweets

190.4

Avg Engagement

269

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MadameTussauds's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-03-12
  • Verification:No
  • Location:London, UK

Data Summary

  • Tweets Analyzed:3,154
  • Avg Likes per Tweet:129.4
  • Avg Retweets per Tweet:61.0
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,154 tweets

The account has a high average engagement rate with likes and retweets, indicating strong audience interaction. The content is often shared with links to official websites and event details.

129.4

Avg Likes/Tweet

61.0

Avg Retweets/Tweet

408,065

Total Likes

192,410

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

2

Median Retweets

24

75th Percentile

78,911

Top Tweet

2.86

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

43.7%

Original

28.5%

Replies

23.3%

Retweets

4.5%

Quotes

0.0%

Threads

3.6%

With Media

64.6%

With Links

37.0%

With #Tags

72.2%

With @Mentions

28.8%

With Emojis

121

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.65

Reply/Original Ratio

0.19

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

86.0%

Weekday Posts

14.0%

Weekend Posts

Top Hashtags

#madametussaudslondon (90) #starwars (80) #madametussauds (46) #london (45) #londonbigticket (35) #waxcake (27) #alienescape (22) #bgtfinal (19) #wednesdaywisdom (18) #royalwedding (17)

Most Mentioned

@madametussauds (702) @pointlessblog (99) @madame (81) @zozeebo (72) @kimkardashian (48) @kendalljenner (35) @starwars (35) @007 (29) @zoella (27) @caradelevingne (26)

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Content Strategy Analysis

Based on 3,154 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,378 (44%)
Replies 899 (29%)
Retweets 734 (23%)
Quote Tweets 143 (5%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 734 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,154 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes fans of celebrities and visitors interested in the museum's attractions. The account also targets potential customers looking for information about events and experiences.

Average

Audience Quality

22.2%

Suspicion Index

19.7%

Low-Quality %

75

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

30.3%

Empty Bio

14.8%

<10 Tweets

22.8%

Mass Following (>2K)

0.0%

New (<90 days)

48.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

84.7%

No URL

9.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

10,765,761

Total Potential Reach

75

Median Follower Reach

304

75th Percentile Reach

9.0%

>1K followers

0.9%

>10K followers

0.2%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

68.5%

Creators

6,849 accounts

16.7%

Consumers

1,666 accounts

14.8%

Dormant

1,485 accounts

78

Verified Followers

0.78% of total

7.0%

Professional Bios

founder, dev, analyst, etc.

0.11

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (174) United Kingdom (109) Cairo, Egypt (104) London (95) England, United Kingdom (92) Egypt (89) India (61) she/her (43) United States (40) Alexandria, Egypt (40)

78

Verified Followers

0.78% of total

1,424

Protected Accounts

14.24% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@SadiqKhan 1,149,817 Politician Politics, Environment, London
@DavidBowieReal 982,901 Musician Music, Art, Fashion
@baydemirosman 781,715 Politician Freedom, Peace, Justice
@theoHOfficial_ 544,270 Influencer Beauty, Wellness, Healthcare
@umashankarsingh 498,102 Senior Editor Politics, Foreign Affairs, Satire
@ofuxico_oficial 357,569 Entretenimento celebrities, television, cinema
@DrGJackBrown 174,951 Physician Body Language, Emotional Intelligence, Speaker
@Attractive4Ever 170,112 Influencer Fashion, Beauty, Egypt
@MillwallFC 161,576 Football Club Football, Club, Chocolate
@DylanCollins95 156,545 Actor celebrity, entertainer, actor

Top Keywords in Follower Bios

love (435) life (273) sheher (186) lover (172) music (159) account (130) world (119) proud (107) london (103) time (94)

Top Hashtags in Follower Bios

#ynwa (24) #lfc (19) #blacklivesmatter (13) #1 (10) #blm (9) #resist (7) #uk (7) #london (7) #freepalestine (6) #harry (6)

6,973

Followers With Bio

3,027

Followers Without Bio

69.73%

% With Bio

30.27%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,154 analyzed

190,472

Combined Engagement

157,216

Total Likes

33,256

Total Retweets

38,094

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

20%

With @Mentions

100%

With Links

Topical Analysis:

Celebrity Figures Events Customer Engagement Brand Promotion Museum Experiences

Key Insights & Takeaways

The account frequently promotes celebrity figures and special events, which drives interest and attendance. It uses celebratory and exciting language to engage followers and build anticipation. The account maintains a professional yet approachable tone, aligning with the brand's identity.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 66,458
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MadameTussauds reveals an well-established Twitter presence with 66,458 followers. The account demonstrates a content-creator strategy, averaging 190.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025