Maddy Savage

Maddy Savage

@maddysavage

🎙British/Swedish journalist. Audio & video producer @BBC @TimesRadio @Monocle24 @NPR @Naudio_app. 🔎 Nordic news, innovation, work & social trends, wellbeing.

Stockholm, Sweden https://maddysavage.com/ Joined 2009-02-10 Date of Analysis: Dec 16, 2025

11,785

Followers

5,855

Following

12,952

Tweets

281

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @maddysavage's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-02-10
  • Verification:No
  • Location:Stockholm, Sweden

Data Summary

  • Followers Analyzed:11,795

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Audience Demographics

Based on 11,795 followers

The audience likely includes professionals interested in Nordic news and global trends, as well as media consumers looking for in-depth journalism. They may also be interested in innovation and wellbeing topics.

Good

Audience Quality

17.7%

Suspicion Index

14.3%

Low-Quality %

334

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

21.8%

Empty Bio

11.1%

<10 Tweets

31.4%

Mass Following (>2K)

0.0%

New (<90 days)

23.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

61.5%

No URL

6.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

91,066,816

Total Potential Reach

334

Median Follower Reach

1,360

75th Percentile Reach

30.3%

>1K followers

6.5%

>10K followers

1.8%

>50K followers

0.9%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

77.0%

Creators

9,087 accounts

11.9%

Consumers

1,399 accounts

11.1%

Dormant

1,309 accounts

241

Verified Followers

2.04% of total

25.9%

Professional Bios

founder, dev, analyst, etc.

0.3

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Stockholm, Sweden (633) London (482) London, England (332) Stockholm (325) Sweden (255) Stockholm, Sverige (138) United Kingdom (91) UK (83) London, UK (74) Sverige (52)

241

Verified Followers

2.04% of total

1,045

Protected Accounts

8.86% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@stephenfry 12,106,403 - -
@wikileaks 5,593,051 Whistleblower Leaks, PGP, Shop
@hrw 5,070,298 Human Rights Human Rights, Abuses, Advocacy
@benlandis 2,802,330 - -
@6BillionPeople 2,008,512 - -
@PenguinUKBooks 1,853,390 Publishing Books, Authors, Reading
@Lara 1,682,300 Journalist Impact investing, Middle East, News reporting
@gregjames 1,565,859 Radio Host Radio, author, cricket
@soledadobrien 1,299,188 Journalist working, mom, journalist
@scott_mills 1,248,513 Radio Host Entertainment, Music, Radio

Top Keywords in Follower Bios

journalist (700) views (505) news (484) bbc (451) editor (369) producer (297) world (287) former (265) love (259) music (250)

Top Hashtags in Follower Bios

#tech (23) #travel (18) #ai (17) #startups (16) #marketing (15) #startup (15) #fintech (13) #sweden (13) #innovation (12) #blm (11)

9,228

Followers With Bio

2,567

Followers Without Bio

78.24%

% With Bio

21.76%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Key Insights & Takeaways

The account has a strong international presence with a focus on Nordic and global topics. Content is likely professional and media-oriented, targeting industry professionals and informed audiences. Low engagement may indicate a need for more interactive or shareable content.

Strengths

  • + Established follower base of 11,785
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @maddysavage reveals an growing Twitter presence with 11,785 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025