MadeForMums 💙
For every 'Now what?', how to, best buy and 'Woo hoo!' Parenting shared – with all the fun bits left in. Come and join us!
53,476
Followers
1,886
Following
13,684
Tweets
92.4
Avg Engagement
452
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MadeForMums's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-04-09
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:1.5
- Avg Retweets per Tweet:90.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,244 tweetsThe account has a steady average of likes and retweets, indicating a loyal and active audience. Giveaways and calls to action significantly boost engagement and follower interaction.
1.5
Avg Likes/Tweet
90.9
Avg Retweets/Tweet
4,858
Total Likes
294,782
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
3
75th Percentile
78,683
Top Tweet
1.73
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
70.7%
Original
5.0%
Replies
15.6%
Retweets
8.7%
Quotes
0.0%
Threads
1.0%
With Media
94.5%
With Links
57.1%
With #Tags
42.4%
With @Mentions
35.1%
With Emojis
189
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.07
Reply/Original Ratio
0.56
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.4%
Weekday Posts
8.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 505 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is parents, likely mothers, seeking practical advice and entertainment. The content appeals to those looking for support, resources, and fun activities for their children.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
89
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
55.9%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
15,095,318
Total Potential Reach
89
Median Follower Reach
372
75th Percentile Reach
12.2%
>1K followers
1.7%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
970
Protected Accounts
9.7% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @soledadobrien | 1,312,887 | Journalist | working, mom, journalist |
| @NHSMillion | 803,108 | Supporters | Gratitude, Support, Campaign |
| @msm4rsh | 750,961 | Actress | Acting, Singing, Family |
| 457,079 | Content Curator | Curated content, work, play | |
| @eliistender10 | 406,453 | Author | Books, Podcasting, Music |
| @2thank | 392,447 | Appreciation Coach | Appreciation, Gratitude, Recognition |
| @Josiestweet | 341,085 | TV Presenter | Nature, Animals, Kids |
| @shayneTward | 340,921 | Actor | Management, Acting, Agent |
| @missjenjomet | 332,888 | Actress | Actress, British, Smelly Bottom |
| @LouisSerge | 301,340 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,676
Followers With Bio
2,324
Followers Without Bio
76.76%
% With Bio
23.24%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed155,730
Combined Engagement
0
Total Likes
155,730
Total Retweets
31,146
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
0%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @BarackObama: On a day for the history books, @TheAmandaGorman delivered a poem that more than met the moment. Young people like her are proof that "there is always light, if only we're brave enough to see it; if only we're brave enough to be it." https://t.co/mbywtvjtEH
RT @KensingtonRoyal: The Prince of Wales has announced the engagement of Prince Harry and Ms. Meghan Markle. https://t.co/rtlAnFCWTf
RT @BBCBreaking: Coronavirus vaccine developed by Oxford University appears safe and trains the immune system, key early trials show https://t.co/vXdDZlqZ2r
RT @KensingtonRoyal: The Duke and Duchess of Cambridge are very pleased to share two photographs of Princess Charlotte at Kensington Palace this morning. https://t.co/dDIOZdA7aM
RT @scottygb: BREAKING BBC: "The BBC is to deliver the biggest education offer in its history across more of its platforms." From Monday January 11th, CBBC channel will feature three-hours of primary school shows to ensure that all kids can watch programming if they don't have
Key Insights & Takeaways
Giveaways are a key driver of engagement and follower growth. Content is focused on practical parenting advice and entertainment. Interactive elements like retweets and tags encourage community participation.
Strengths
- + Established follower base of 53,476
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MadeForMums reveals an growing Twitter presence with 53,476 followers. The account demonstrates a content-creator strategy, averaging 92.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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