Ayuntamiento de Málaga
Cuenta oficial del Ayuntamiento de Málaga / Official account of Málaga City Council | Alcalde / Mayor: @pacodelatorrep
174,320
Followers
5,935
Following
75,238
Tweets
7.4
Avg Engagement
867
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @malaga's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-07-04
- Verification:No
- Location:Málaga, España, Unión Europea
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:4.8
- Avg Retweets per Tweet:2.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account averages 120 likes and 27 retweets per tweet, indicating moderate engagement. The verified status is low, suggesting a mix of organic and non-verified followers.
4.8
Avg Likes/Tweet
2.6
Avg Retweets/Tweet
15,597
Total Likes
8,380
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
8
75th Percentile
1,518
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
53.4%
Original
37.6%
Replies
7.9%
Retweets
1.1%
Quotes
0.0%
Threads
0.1%
With Media
74.2%
With Links
26.4%
With #Tags
61.4%
With @Mentions
30.5%
With Emojis
238
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.7
Reply/Original Ratio
0.14
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
82.8%
Weekday Posts
17.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 256 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes residents of Málaga, local businesses, and tourists interested in city news. It also reaches regional and national audiences interested in municipal activities.
Average
Audience Quality
26.3%
Suspicion Index
38.3%
Low-Quality %
15
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
48.4%
Empty Bio
38.0%
<10 Tweets
6.9%
Mass Following (>2K)
0.0%
New (<90 days)
48.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.6%
No URL
28.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
30,614,931
Total Potential Reach
15
Median Follower Reach
118
75th Percentile Reach
4.9%
>1K followers
0.6%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
42.7%
Creators
21,334 accounts
19.3%
Consumers
9,665 accounts
38.0%
Dormant
19,001 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
84
Verified Followers
0.08% of total
6,733
Protected Accounts
6.67% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Benayadachraf | 3,497,405 | Unknown | Technology, Innovation, Entrepreneurship |
| @6BillionPeople | 2,033,359 | - | - |
| @zlj517 | 1,984,697 | Spokesman | Geopolitics, Diplomacy, Communication |
| @miguelhotero | 1,929,710 | Journalist | Politics, Journalism, Leadership |
| @SinghLions | 1,333,799 | Restaurateur | Food, Travel, Influencer |
| @ppopular | 852,726 | Político | politics, Spain, country-building |
| @drangelocarbone | 734,042 | Lawyer | Legal, Consulting, WhatsApp |
| @vanesamartin_ | 480,949 | Singer | Life, Music, Love |
| @lavuelta | 459,287 | Cycling | Cycling, Passion, Competition |
| @HDluh | 439,245 | Gamer | Videojuegos, Cosas bonitas |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
41,490
Followers With Bio
59,509
Followers Without Bio
41.08%
% With Bio
58.92%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed2,334
Combined Engagement
687
Total Likes
1,647
Total Retweets
467
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
RT @unicajaCB: SOMOS CAMPEONES DE LA #CopaACB 💚💜 #YoSoyDelUnicaja https://t.co/YBzdVFLKbt
La remodelación del túnel de la Alcazaba reducirá el impacto acústico y mejorará la conexión peatonal entre La Malagueta y la Plaza de la Merced 👉https://t.co/Co9UWpT7b3 https://t.co/1TabUtcRaE
🚦El semáforo ornamental en homenaje a Chiquito de la Calzada, que desde el pasado mes de julio permanece instalado en la barriada de Echeverría de Huelin, ha sido modificado para que durante estas fechas felicite la Navidad 👉 https://t.co/6m2UdgYbji https://t.co/3ldD6Qtevs
Inspectores de Vía Pública retiran mesas y sillas de Lepanto (c/ Don Juan Díaz) por exceso de ocupación. También han desmontado terraza de Illari (c/ Strachan) por carecer de autorización. Se actúa de oficio y cuando se producen denuncias. Iremos informando de las retiradas. http
Esta noche, @RAPHAELartista recibirá la Biznaga Ciudad del Paraíso en la gala de inauguración del #26FestivalMálaga, que presentan Elena Sánchez y Marta Hazas. En directo, a partir de las 20:00 h, en @la2_tve y @canalsur 👉 https://t.co/JYlKaTbZR0 https://t.co/4fLRGPtrpB
Key Insights & Takeaways
The content highlights infrastructure improvements and public space enhancements The account frequently shares updates on ongoing projects and city events There is a focus on community engagement and local landmarks
Strengths
- + Established follower base of 174,320
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @malaga reveals an growing Twitter presence with 174,320 followers. The account demonstrates a content-creator strategy, averaging 7.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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