Mall of America
"There's a place for fun in your life …” 🎶🎉
67,284
Followers
2,460
Following
129,989
Tweets
14.3
Avg Engagement
693
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mallofamerica's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-07-23
- Verification:No
- Location:Bloomington, Minnesota
Data Summary
- Tweets Analyzed:3,229
- Avg Likes per Tweet:9.6
- Avg Retweets per Tweet:4.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,229 tweetsThe account sees moderate engagement with an average of 971 likes and 295 retweets per tweet. The verified status is low, indicating a mix of organic and brand followers.
9.6
Avg Likes/Tweet
4.7
Avg Retweets/Tweet
30,927
Total Likes
15,297
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
9
75th Percentile
2,643
Top Tweet
0.21
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
34.9%
Original
34.6%
Replies
28.2%
Retweets
2.3%
Quotes
0.0%
Threads
1.9%
With Media
80.7%
With Links
32.3%
With #Tags
89.4%
With @Mentions
60.2%
With Emojis
166
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.99
Reply/Original Ratio
0.08
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
71.8%
Weekday Posts
28.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,229 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 909 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,229 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience includes visitors, staff, and local residents who are interested in mall operations and safety updates. It also attracts general followers interested in retail and public spaces.
Average
Audience Quality
26.8%
Suspicion Index
31.5%
Low-Quality %
33
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.4%
Empty Bio
31.3%
<10 Tweets
15.2%
Mass Following (>2K)
0.0%
New (<90 days)
54.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.9%
No URL
23.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,819,273
Total Potential Reach
33
Median Follower Reach
184
75th Percentile Reach
7.5%
>1K followers
1.5%
>10K followers
0.4%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
52.0%
Creators
5,201 accounts
16.7%
Consumers
1,666 accounts
31.3%
Dormant
3,133 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
120
Verified Followers
1.2% of total
1,167
Protected Accounts
11.67% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,094,167 | Wrestler | Wrestling, Motivation, Self-promotion |
| @AllyBrooke | 2,679,145 | Singer | Music, Singer, Empowerment |
| @TheMattCardona | 2,179,819 | Wrestler | Pro Wrestling, Podcasting, Events |
| @Adweek | 691,851 | Advertising | advertising, marketing, media |
| @EmblemThree | 666,197 | Musician | Music, Band, Business |
| @dionnewarwick | 632,985 | Singer | Music, Legend, Philanthropy |
| @SlimJim | 515,443 | Snack Influencer | meat, long boi, champions |
| @REALLiSAMARiE | 377,992 | Wrestler | Pro Wrestling, Fitness, Hosting |
| @JenniferJJacobs | 367,668 | Journalist | Biden admin, Reporting, Iowa |
| @RealCoryMachado | 362,773 | Philanthropist | fighting hunger, feeding people, philanthropy |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,057
Followers With Bio
3,943
Followers Without Bio
60.57%
% With Bio
39.43%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,229 analyzed8,587
Combined Engagement
6,420
Total Likes
2,167
Total Retweets
1,717
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
20%
With Links
Topical Analysis:
Mall of America is currently under lockdown. There is a confirmed isolated incident in a tenant space. Please remain in the closest secure location until the lockdown has been lifted. Please stay tuned for additional updates.
Mall of America is currently under lockdown. Please remain in the closest secure location until the lockdown has been lifted. Please stay tuned for additional updates.
Mall of America is now lifting lockdown. Guests should now exit the property. Mall of America remains closed for the evening. Please stay tuned for an additional statement.
Update: Mall of America remains under lockdown. Please remain in the closest secure location until the lockdown has been lifted. Additional information will be posted as soon as it becomes available.
We’re ready for you, @paigebueckers1! Time to show off the hometown to @UConnWBB! #WFinalFour https://t.co/iPlZfMHOWf
Key Insights & Takeaways
The account is heavily focused on emergency communication and safety protocols. It maintains a consistent tone and messaging style, especially during critical events. There is a strong emphasis on keeping the public informed and ensuring safety during incidents.
Strengths
- + Established follower base of 67,284
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mallofamerica reveals an growing Twitter presence with 67,284 followers. The account demonstrates a content-creator strategy, averaging 14.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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