Museo Arqueológico Nacional

Museo Arqueológico Nacional

@MANArqueologico

Bienvenido al Tw oficial del Museo Arqueológico Nacional de España. Ministerio de Cultura y Deporte @culturaGob

Serrano 13, Madrid https://t.co/ZcnkRNbAFU Joined 2014-04-04 Date of Analysis: Dec 16, 2025

76,602

Followers

1,019

Following

19,489

Tweets

37.1

Avg Engagement

1,336

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MANArqueologico's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2014-04-04
  • Verification:No
  • Location:Serrano 13, Madrid

Data Summary

  • Tweets Analyzed:3,246
  • Avg Likes per Tweet:27.4
  • Avg Retweets per Tweet:9.7
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,246 tweets

The average engagement per tweet is moderate, with likes and retweets indicating a steady level of interaction. The content appears to resonate with followers, as evidenced by the consistent engagement rates.

27.4

Avg Likes/Tweet

9.7

Avg Retweets/Tweet

89,064

Total Likes

31,464

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

14

Median Likes

5

Median Retweets

40

75th Percentile

2,055

Top Tweet

0.48

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

51.1%

Original

38.2%

Replies

9.6%

Retweets

1.1%

Quotes

0.0%

Threads

0.0%

With Media

84.9%

With Links

60.0%

With #Tags

33.1%

With @Mentions

59.2%

With Emojis

250

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.75

Reply/Original Ratio

0.12

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

82.4%

Weekday Posts

17.6%

Weekend Posts

Top Hashtags

#man (410) #vitrinacero (201) #exposición (129) #youtube (114) #puzleman (107) #colecciónman (101) #piezadelmes (89) #conferencia (88) #tesorosderumanía (88) #delarocaalmuseo (88)

Most Mentioned

@manarqueologico (273) @culturagob (224) @acecultura (141) @mniroficial (88) @rumaniaenespana (79) @fundacionpalarq (73) @nuestrosmuseos (66) @fnmusees (58) @aecid_es (33) @ellascrean (30)

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Content Strategy Analysis

Based on 3,246 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,658 (51%)
Replies 1,241 (38%)
Retweets 310 (10%)
Quote Tweets 37 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 310 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,246 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience is likely interested in history, archaeology, and cultural heritage, including both general enthusiasts and potential visitors. It also targets those interested in museum products and events.

Average

Audience Quality

23.5%

Suspicion Index

28.4%

Low-Quality %

42

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

41.0%

Empty Bio

23.1%

<10 Tweets

12.7%

Mass Following (>2K)

0.0%

New (<90 days)

50.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.2%

No URL

15.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

21,325,893

Total Potential Reach

42

Median Follower Reach

194

75th Percentile Reach

6.5%

>1K followers

0.9%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

57.5%

Creators

5,754 accounts

19.4%

Consumers

1,938 accounts

23.1%

Dormant

2,308 accounts

27

Verified Followers

0.27% of total

5.7%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Madrid, Comunidad de Madrid (205) Madrid (188) España (116) Spain (52) México (41) Madrid, España (39) Barcelona (36) Mexico (34) Madrid, Spain (33) Sevilla (25)

27

Verified Followers

0.27% of total

1,188

Protected Accounts

11.88% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,096,799 Wrestler Wrestling, Motivation, Self-promotion
@penguinlibros 676,068 Publisher Libros, Regalar, Editorial
@MilagrosSocorro 304,163 Journalist Politics, Literature, Journalism
@MistralS 257,343 Periodista Periodismo, escritura, retiro
@conquerer1 235,757 Entertainer MUSIC, AWARDS, CELEBRITIES
@KOMINERT 223,918 Talent Agent Music Promotion, Talent Agents, RnB/Soul
@monerorictus 190,848 Caricaturista politics, satire, journalism
@RaquelMartos 149,838 Writer Novelas, Radio, Televisión
@DigitalMapsAW 136,830 Teacher Classics, Digital Maps, Ancient World
@Batallitass 133,742 - -

Top Keywords in Follower Bios

historia (507) vida (216) mundo (134) madrid (124) cultural (124) amante (122) patrimonio (122) cultura (120) musica (119) arqueologia (102)

Top Hashtags in Follower Bios

#historia (13) #educacio (13) #arte (12) #cultura (7) #art (7) #espan (6) #arqueologi (6) #mu (5) #viajes (5) #disen (5)

5,902

Followers With Bio

4,098

Followers Without Bio

59.02%

% With Bio

40.98%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,246 analyzed

5,659

Combined Engagement

4,307

Total Likes

1,352

Total Retweets

1,132

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

20%

With @Mentions

80%

With Links

Topical Analysis:

History Cultural Heritage Museum Promotion Education Historical Events Digital Outreach
Museo Arqueológico …
@MANArqueologico

¿Habéis visto los diseños de las #mascarillas reutilizables que tenemos en la tienda del #museo? 😍 Podéis conseguirlas online en https://t.co/VgY6s3L5ue o físicamente cuando vengáis a visitarnos. https://t.co/zoXFdiruEH

2020-09-03
Retweets: 385 Likes: 1,670 Engagement: 2,055
Museo Arqueológico …
@MANArqueologico

Hoy, en honor al nacimiento del artista Gian Lorenzo Bernini, se celebra el día del #OrgulloBarroco, iniciativa digital que pretende resaltar la importancia de este movimiento y difundir su legado. Nosotros también queremos sumarnos a través de algunas piezas de la #ColecciónMAN

2021-12-07
Retweets: 256 Likes: 897 Engagement: 1,153
Museo Arqueológico …
@MANArqueologico

#TalDíaComoHoy de 1852 la reina Isabel II sufrió un intento de asesinato a manos de Martín Merino. Gracias a las varillas o ballenas de este corsé, la puñalada solo le causó una herida leve. Todavía podemos ver hoy en él la marca del ataque 😯. #Efeméride #ColecciónMAN https://t

2022-02-02
Retweets: 170 Likes: 823 Engagement: 993
Museo Arqueológico …
@MANArqueologico

📖¿Quieres conseguir un catálogo de 'Arte prehistórico. #DeLaRocaAlMuseo? ¡Participa en este sorteo! - Sigue la cuenta del @MANArqueologico en Twitter - Da 'me gusta' a este post y retuitea. El plazo termina el 18/07 a las 23 h y es válido para territorio español peninsular. https

2021-07-11
Retweets: 360 Likes: 424 Engagement: 784
Museo Arqueológico …
@MANArqueologico

¡Sonríe! 📸 Hoy es el #DíaMundialDeLaFotografía. ¿Sabías que el MAN conserva una pequeña colección de cámaras fotográficas? En las imágenes podéis ver una cámara reflex Leica modelo III, de 35 mm; una Rolleiflex, reflex de medio formato; y una Ihagee, reflex de 35 mm. https://t.co

2020-08-19
Retweets: 181 Likes: 493 Engagement: 674

Key Insights & Takeaways

The account frequently promotes museum products and events, which may be a key strategy for increasing visitor engagement and sales. It highlights historical events and figures, which aligns with its educational mission and cultural outreach goals. The use of hashtags and online links suggests an effort to drive traffic to the museum's website and social media platforms.

Strengths

  • + Established follower base of 76,602
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MANArqueologico reveals an growing Twitter presence with 76,602 followers. The account demonstrates a content-creator strategy, averaging 37.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025