Manchester Metropolitan Uni
Official account of Manchester Metropolitan University.
58,434
Followers
1,295
Following
21,684
Tweets
11.1
Avg Engagement
686
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ManMetUni's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-05-12
- Verification:No
- Location:Manchester, United Kingdom
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:6.9
- Avg Retweets per Tweet:4.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,247 tweetsThe account shows moderate engagement, with an average of 230 likes and 48 retweets per tweet. Engagement appears to be more focused on news and announcements rather than interactive content.
6.9
Avg Likes/Tweet
4.2
Avg Retweets/Tweet
22,437
Total Likes
13,493
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
2
Median Retweets
13
75th Percentile
1,181
Top Tweet
0.19
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
33.1%
Original
32.9%
Replies
29.7%
Retweets
4.2%
Quotes
0.0%
Threads
2.2%
With Media
70.3%
With Links
36.2%
With #Tags
85.0%
With @Mentions
68.2%
With Emojis
202
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.99
Reply/Original Ratio
0.14
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
95.9%
Weekday Posts
4.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 965 retweets (30% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes students, faculty, and the local community, with potential interest from prospective students and educational stakeholders. The account also reaches a broader public audience through its engagement with national events.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
68
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
75.0%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
10,663,736
Total Potential Reach
68
Median Follower Reach
321
75th Percentile Reach
11.0%
>1K followers
1.1%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
971
Protected Accounts
9.71% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @hinaparvezbutt | 2,567,083 | Politician | Politics, Leadership, Writing |
| @MaggieHeroDog | 403,541 | Service Dog | Golf, Music, Service Dogs |
| @MU_Foundation | 392,719 | Charity | Football, Charity, Young People |
| @TandMHD | 246,616 | Music Producer | Music, Production, TV |
| @CityLifeManc | 177,160 | Entertainment | Food & drink, Music & nightlife, Arts & culture |
| @vhic_tore | 150,753 | Christianity | Jesus, movies, kingdom |
| @nesta_uk | 114,250 | Innovation Agency | innovation, social good, solutions |
| @NHSLeadership | 100,714 | Healthcare leadership | healthcare, leadership, development |
| @OfficialUoM | 98,375 | Education | Teaching, Research, Social Responsibility |
| @MarkMwandosya | 87,529 | Politician | Politics, Education, Engineering |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,130
Followers With Bio
2,870
Followers Without Bio
71.3%
% With Bio
28.7%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed2,904
Combined Engagement
1,445
Total Likes
1,459
Total Retweets
581
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
RT @AndyBurnhamGM: At this morning’s @greatermcr meeting, we will say more about our #IsThisOK campaign and taking it into schools, colleges and communities in 2022. Men, lads and boys across GM need to own this one and lead the change we need to see.👇🏻 https://t.co/ikP7LPBAgn
On the sixth anniversary of the Manchester Arena terror attack, our thoughts are with those who lost their lives and those who's lives were forever changed that evening. Manchester remembers. ❤️🐝 https://t.co/X8g0VB8CBR
We are saddened at the tragic death of one of our students in an incident in Fallowfield. Our thoughts are with their family and friends. Students can contact the Counselling, Mental Health and Wellbeing Service by email at [email protected] or by calling 0161 247 3493. http
We’re delighted to have been named the UK’s number 1 sustainable University! Placing first in the @peopleandplanet University League for 2021. 🙌♻️🎉 Find out why 👉 https://t.co/Me3t1hujSN. @McrMetSustain https://t.co/8WvkNz6ajq
We’ve been recognised as a leading modern university in the REF, with 90% of our research impact rated ‘world leading’ or ‘internationally excellent’ across more than 740 academics. 🎉 🙌 Read more: https://t.co/HiLcnasD1s. #McrMetProud #REFResults https://t.co/pqYBequlTl
Key Insights & Takeaways
The account frequently shares news about campus events and student-related incidents, indicating a focus on community and safety. It highlights institutional achievements, such as sustainability rankings, to enhance its reputation and attract prospective students. The content often includes emotional and sensitive topics, such as the Manchester Arena attack, showing a commitment to community support and awareness.
Strengths
- + Established follower base of 58,434
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ManMetUni reveals an growing Twitter presence with 58,434 followers. The account demonstrates a content-creator strategy, averaging 11.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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