Manu Pubby

Manu Pubby

@manupubby

Senior Editor I Economic Times I Awarded: Press Council of India I KC Kulish I 2 X Ramnath Goenka I ET Wordsmith Tips: [email protected]

61,535

Followers

1,029

Following

39,252

Tweets

177.2

Avg Engagement

524

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @manupubby's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2008-05-13
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,219
  • Avg Likes per Tweet:44.1
  • Avg Retweets per Tweet:133.1
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,219 tweets

Manupubby's tweets consistently receive a high number of likes and retweets, indicating strong audience interest and trust in their content. Their posts are often shared widely, suggesting their relevance and authority in the field.

44.1

Avg Likes/Tweet

133.1

Avg Retweets/Tweet

141,880

Total Likes

428,439

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

9

Median Retweets

92

75th Percentile

47,066

Top Tweet

2.88

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

27.2%

Original

14.7%

Replies

46.8%

Retweets

11.3%

Quotes

0.0%

Threads

1.0%

With Media

72.7%

With Links

23.9%

With #Tags

68.2%

With @Mentions

5.9%

With Emojis

191

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.54

Reply/Original Ratio

0.24

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

81.3%

Weekday Posts

18.7%

Weekend Posts

Top Hashtags

#etawards (53) #stateofplay (46) #aeroindia2021 (45) #indianarmy (36) #china (34) #adoptdontshop (25) #india (24) #delhi (23) #covid19 (22) #iaf (18)

Most Mentioned

@etpolitics (387) @economictimes (216) @rajnathsingh (194) @pranabsamanta (155) @manupubby (140) @dipanjanet (133) @iaf_mcc (72) @defenceminindia (68) @etdefence (67) @spokespersonmod (60)

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Content Strategy Analysis

Based on 3,219 tweets

Content Type Distribution

Content Breakdown

Original Tweets 877 (27%)
Replies 472 (15%)
Retweets 1,505 (47%)
Quote Tweets 365 (11%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,505 retweets (47% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,219 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes professionals in defense and technology sectors, as well as policy makers and industry analysts. They are also interested in India's strategic and industrial developments.

Average

Audience Quality

30.0%

Suspicion Index

27.5%

Low-Quality %

33

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

38.1%

Empty Bio

25.0%

<10 Tweets

23.7%

Mass Following (>2K)

0.0%

New (<90 days)

69.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.9%

No URL

16.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

26,454,034

Total Potential Reach

33

Median Follower Reach

141

75th Percentile Reach

6.3%

>1K followers

1.2%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

56.4%

Creators

5,643 accounts

18.5%

Consumers

1,854 accounts

25.0%

Dormant

2,503 accounts

94

Verified Followers

0.94% of total

9.7%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (567) New Delhi, India (381) Mumbai, India (136) New Delhi (85) Bengaluru, India (71) Hyderabad, India (57) Pune, India (56) Delhi (55) Mumbai (55) Kolkata, India (50)

94

Verified Followers

0.94% of total

926

Protected Accounts

9.26% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,075,111 Wrestler Wrestling, Motivation, Self-promotion
@BSF_India 1,158,998 Defense India, Defence, Borders
@srinivasiyc 810,566 Politician Politics, Youth, Volunteerism
@NupurSharmaBJP 783,388 Lawyer Politics, Law, Education
@mataonline 565,228 News Publisher News, Updates, Maharashtra
@tariqmateen 541,105 Journalist Broadcasting, Journalism, Social Media
@Profdilipmandal 491,688 Journalist Brahmin Studies, Editors Guild, Media
@EliseQuevedo 272,376 Author Tech, Author, Storyteller
@listenshahid 265,752 Public Servant Public Service, Mission Youth, Skill Development
@SriLankaTweet 253,630 Journalist News, Cricket, COVID-19

Top Keywords in Follower Bios

indian (352) india (251) student (239) personal (232) life (189) journalist (186) proud (184) views (184) news (167) engineer (166)

Top Hashtags in Follower Bios

#india (9) #politics (8) #osint (6) #geopolitics (6) #journalist (6) #nationalist (6) #news (5) #avgeek (4) #cricket (4) #indian (4)

6,187

Followers With Bio

3,813

Followers Without Bio

61.87%

% With Bio

38.13%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,219 analyzed

112,271

Combined Engagement

0

Total Likes

112,271

Total Retweets

22,454

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Defense Technology Military India Strategic Partnerships Industrial Development
Manu Pubby
@manupubby

RT @mirabai_chanu: I am really happy on winning silver medal in #Tokyo2020 for my country 🇮🇳 https://t.co/gPtdhpA28z

2021-07-24
Retweets: 47,066 Likes: 0 Engagement: 47,066
Manu Pubby
@manupubby

RT @NASAPersevere: You wouldn’t believe what I just saw. More images and video to come... #MarsHelicopter https://t.co/PLapgbHeZU https://t.co/mbiOGx4tJZ

2021-04-19
Retweets: 28,701 Likes: 0 Engagement: 28,701
Manu Pubby
@manupubby

RT @SGinIndia: We stand with India in its fight against Covid-19. Through a bilateral and multi-agency effort, an @IAF_MCC transport plane picked up 4 cryogenic oxygen containers at @ChangiAirport in Singapore this morning. 🇸🇬🤝🇮🇳 @PMOIndia @MEAIndia @SpokespersonMoD @IndiainSinga

2021-04-24
Retweets: 16,605 Likes: 0 Engagement: 16,605
Manu Pubby
@manupubby

RT @rajnathsingh: Deeply anguished by the sudden demise of Chief of Defence Staff Gen Bipin Rawat, his wife and 11 other Armed Forces personnel in an extremely unfortunate helicopter accident today in Tamil Nadu. His untimely death is an irreparable loss to our Armed Forces and

2021-12-08
Retweets: 10,118 Likes: 0 Engagement: 10,118
Manu Pubby
@manupubby

RT @DRDO_India: An anti-COVID-19 therapeutic application of the drug 2-deoxy-D-glucose (2-DG) has been developed by INMAS, a lab of DRDO, in collaboration with Dr Reddy’s Laboratories, Hyderabad. The drug will help in faster recovery of Covid-19 patients. https://t.co/HBKdAnZCCP

2021-05-08
Retweets: 9,781 Likes: 0 Engagement: 9,781

Key Insights & Takeaways

Manupubby focuses on major defense collaborations and indigenous projects, such as the India-France engine partnership and the Vikrant aircraft carrier. They highlight key defense contracts and military technology advancements, such as the IPMV handover to the Army. Their content is well-received and shared, indicating a strong following and trust in their reporting.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 61,535
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @manupubby reveals an well-established Twitter presence with 61,535 followers. The account demonstrates a content-creator strategy, averaging 177.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025