Marcelo Hazan

Marcelo Hazan

@Marcelo_Hazan

Jornalista |🎙️Narrador | Apresentador | ex-Globo, LANCE!, Libertadores, GOAL e A Tribuna | parcerias: DM e 📧 [email protected]

Eu vim de Santos https://linktr.ee/marcelo_hazan Joined 2008-10-09 Date of Analysis: Dec 16, 2025

106,988

Followers

2,016

Following

62,059

Tweets

439.4

Avg Engagement

465

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Marcelo_Hazan's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-10-09
  • Verification:No
  • Location:Eu vim de Santos

Data Summary

  • Tweets Analyzed:3,235
  • Avg Likes per Tweet:56.7
  • Avg Retweets per Tweet:382.7
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,235 tweets

His tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The engagement is consistent across his posts, suggesting a loyal and active following.

56.7

Avg Likes/Tweet

382.7

Avg Retweets/Tweet

183,524

Total Likes

1,237,983

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

5

Median Likes

0

Median Retweets

44

75th Percentile

235,586

Top Tweet

4.11

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

39.0%

Original

41.4%

Replies

13.5%

Retweets

6.1%

Quotes

0.0%

Threads

0.0%

With Media

43.9%

With Links

8.4%

With #Tags

75.6%

With @Mentions

22.3%

With Emojis

114

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.06

Reply/Original Ratio

0.45

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

78.8%

Weekday Posts

21.2%

Weekend Posts

Top Hashtags

#libertadores (53) #grandeconquista (48) #spfc (38) #independientedelvalle (37) #gloriaeterna (29) #escondidasnuncamais (24) #sulamericananoparamount (19) #libertadoresnoparamount (15) #flamengo (11) #sudamericana (11)

Most Mentioned

@uolesporte (374) @brunoandrd (207) @paramountplusbr (205) @andrehernan (123) @sudamericanabr (119) @marcelo_hazan (80) @paulistao (75) @libertadoresbr (70) @centauroesporte (69) @pvc (68)

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Content Strategy Analysis

Based on 3,235 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,261 (39%)
Replies 1,340 (41%)
Retweets 436 (13%)
Quote Tweets 198 (6%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 436 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,235 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

His audience is primarily interested in sports, media, and entertainment, with a focus on Brazilian and international events. They engage with his content through likes and retweets, showing interest in his narratives and insights.

Average

Audience Quality

25.3%

Suspicion Index

30.9%

Low-Quality %

28

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

44.1%

Empty Bio

26.4%

<10 Tweets

9.7%

Mass Following (>2K)

0.0%

New (<90 days)

57.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.4%

No URL

17.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

12,877,044

Total Potential Reach

28

Median Follower Reach

141

75th Percentile Reach

5.4%

>1K followers

1.1%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

53.5%

Creators

5,353 accounts

20.0%

Consumers

2,004 accounts

26.4%

Dormant

2,643 accounts

41

Verified Followers

0.41% of total

2.0%

Professional Bios

founder, dev, analyst, etc.

0.07

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

São Paulo, Brasil (225) Sao Paulo, Brazil (203) Brasil (130) Rio de Janeiro, Brasil (88) São Paulo (85) Porto Alegre, Brasil (67) Rio de Janeiro, Brazil (64) Brazil (54) Rio Grande do Sul, Brasil (39) Rio de Janeiro (38)

41

Verified Followers

0.41% of total

879

Protected Accounts

8.79% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@10neto 3,881,780 Commentator Futebol, Comentarista, Esportes
@iguinho3k 676,759 Podcaster Pai, marido, podcast
@IamMzilikazi 550,271 Musician Pan-African music, Album, Rise
@Moreno 430,933 Influencer Business, Manager, Serious
@andrevasco 357,488 Communicator Family, Communication, Music
@ChrisWheatley 298,475 Sports Journalist Football, Arsenal, Reporting
@capelareal 188,347 Jornalista Esportes, Comentarista, Narrador
@BocaFutFemenino 150,107 Sports Journalist soccer, Boca Juniors, women's sports
@copaalemdacopa 149,434 Podcast Host sports, politics, culture
@jantadasfut 144,903 Soccer Analyst Futebol, Humor, Sarcasmo

Top Keywords in Follower Bios

sao (390) futebol (363) nao (301) paulo (262) deus (170) tudo (163) vida (145) colorado (145) spfc (131) clube (128)

Top Hashtags in Follower Bios

#spfc (11) #mufc (8) #fttb (5) #teamom (5) #forabelmonte (4) #goloud (4) #coyg (4) #e (3) #mffl (3) #forabolsonaro (3)

5,589

Followers With Bio

4,411

Followers Without Bio

55.89%

% With Bio

44.11%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,235 analyzed

800,267

Combined Engagement

0

Total Likes

800,267

Total Retweets

160,053

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

0%

With Links

Topical Analysis:

Sports Media Entertainment Personal Stories Emotional Moments Collaborations
Marcelo Hazan
@Marcelo_Hazan

RT @Casimiro: Assim que acordei vi a montagem tosca feita com o intuito de enganar o eleitor a uma semana do 2° turno. Repudio a utilização da minha imagem sem autorização para fins eleitorais e reafirmo minha posição de insatisfação com o atual governo. Como sabem, dia 30 meu vo

2022-10-23
Retweets: 235,586 Likes: 0 Engagement: 235,586
Marcelo Hazan
@Marcelo_Hazan

RT @vinijr: Não foi a primeira vez, nem a segunda e nem a terceira. O racismo é o normal na La Liga. A competição acha normal, a Federação também e os adversários incentivam. Lamento muito. O campeonato que já foi de Ronaldinho, Ronaldo, Cristiano e Messi hoje é dos racistas. Um

2023-05-21
Retweets: 203,809 Likes: 0 Engagement: 203,809
Marcelo Hazan
@Marcelo_Hazan

RT @vinijr: Mais uma vez, em vez de criticar racistas, o presidente da LaLiga aparece nas redes sociais para me atacar. Por mais que você fale e finja não ler, a imagem do seu campeonato está abalada. Veja as respostas do seus posts e tenha uma surpresa... Omitir-se só faz com

2023-05-21
Retweets: 125,815 Likes: 0 Engagement: 125,815
Marcelo Hazan
@Marcelo_Hazan

RT @vinijr: A cada rodada fora de casa uma surpresa desagradável. E foram muitas nessa temporada. Desejos de morte, boneco enforcado, muitos gritos criminosos... Tudo registrado. Mas o discurso sempre cai em “casos isolados”, “um torcedor”. Não, não são casos isolados. São episó

2023-05-22
Retweets: 123,277 Likes: 0 Engagement: 123,277
Marcelo Hazan
@Marcelo_Hazan

RT @vinijr: Preto e imponente. O Cristo Redentor ficou assim há pouco. Uma ação de solidariedade que me emociona. Mas quero, sobretudo, inspirar e trazer mais luz à nossa luta. Agradeço demais toda a corrente de carinho e apoio que recebi nos últimos meses. Tanto no Brasil quan

2023-05-22
Retweets: 111,780 Likes: 0 Engagement: 111,780

Key Insights & Takeaways

His content often highlights emotional and significant moments in sports events, which drives engagement. He uses personal experiences and narratives to connect with his audience. Collaborations and partnerships are a key part of his strategy, as seen through his contact information and mentions of partnerships.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 106,988
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Marcelo_Hazan reveals an well-established Twitter presence with 106,988 followers. The account demonstrates a conversation-first approach, averaging 439.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025