Marcus Mergulhao
Sports Editor, The Times of India, Goa
115,009
Followers
1,164
Following
29,791
Tweets
263.6
Avg Engagement
107
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MarcusMergulhao's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-07-03
- Verification:No
- Location:Goa, India
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:244.7
- Avg Retweets per Tweet:18.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,243 tweetsHis tweets receive an average of 2,927 likes and 227 retweets, indicating a strong level of interaction from his audience. The use of hashtags helps drive engagement and visibility.
244.7
Avg Likes/Tweet
18.9
Avg Retweets/Tweet
793,703
Total Likes
61,173
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
102
Median Likes
4
Median Retweets
343
75th Percentile
12,751
Top Tweet
2.29
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Commentator
Adds perspective to others content
16.1%
Original
30.8%
Replies
21.2%
Retweets
31.9%
Quotes
0.0%
Threads
0.2%
With Media
58.1%
With Links
16.9%
With #Tags
52.7%
With @Mentions
4.2%
With Emojis
127
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.92
Reply/Original Ratio
1.5
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
76.4%
Weekday Posts
23.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 688 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis followers are primarily interested in Indian football, including fans, players, and sports enthusiasts. The audience is likely engaged with current events and discussions in the sport.
Below Average
Audience Quality
39.4%
Suspicion Index
59.1%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
67.8%
Empty Bio
64.5%
<10 Tweets
3.4%
Mass Following (>2K)
0.0%
New (<90 days)
74.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.7%
No URL
50.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
820,788
Total Potential Reach
2
Median Follower Reach
11
75th Percentile Reach
1.1%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
16.6%
Creators
1,663 accounts
18.8%
Consumers
1,882 accounts
64.5%
Dormant
6,455 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
18
Verified Followers
0.18% of total
1,017
Protected Accounts
10.17% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @fredykoglin | 104,264 | Train Driver | Photography, Train driving, Love |
| @iiUUHD | 96,875 | Sports Broadcaster | Sports, Broadcasting, Entertainment |
| @CurraisJosu | 29,309 | - | - |
| @GokulamKeralaFC | 26,933 | - | - |
| @reeves5150 | 17,579 | - | - |
| @thekorahabraham | 12,480 | - | - |
| @AnirudhThapa | 11,002 | - | - |
| @BrysonOriginale | 10,218 | - | - |
| @sab5h | 10,095 | - | - |
| @PatelSakshi9595 | 7,454 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,222
Followers With Bio
6,778
Followers Without Bio
32.22%
% With Bio
67.78%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed29,641
Combined Engagement
12,271
Total Likes
17,370
Total Retweets
5,928
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
40%
With Links
Topical Analysis:
RT @narendramodi: Well done Sunil Chhetri! This will certainly boost football’s popularity in India. @chetrisunil11 ⚽️ 🇮🇳 https://t.co/Hh9pGtDhmh
BAN LIFTED #IndianFootball
Kerala Blasters players are in complete agreement with coach Ivan Vukomanovic’s decision to walk off in protest. #IndianFootball #ISL #KBFC
RT @imVkohli: Get ready for a grassroots football revolution! @FCGoaOfficial and @forcagoaorg launched their Fields of Dreams Project, building 3 amazing football grounds in Goa. Let's all rally behind this amazing initiative and grow #IndianFootball together! #TogetherWeGrow htt
Kerala Blasters have sought a replay with Bengaluru and also a ban on the referee. With the first leg semifinal between Mumbai City and BFC scheduled for Tuesday, AIFF will decide on the protest within the next 24 hours. #IndianFootball #ISL #KBFC https://t.co/9S4nVyumdr
Key Insights & Takeaways
He often reports on significant events in Indian football, such as ban lifts and player protests. His content is highly focused on the Indian Super League (ISL) and related teams like Kerala Blasters. He uses hashtags effectively to connect with a broader audience and encourage discussion.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 115,009
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MarcusMergulhao reveals an well-established Twitter presence with 115,009 followers. The account demonstrates a conversation-first approach, averaging 263.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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