Mário Marra
Pai. Fui CBN por vinte anos. Pós em Jorn. Digital. Comentarista da ESPN desde 2015. Jogos da Premier League no Brasil e no SportsCenter. Mineiro em São Paulo.
209,029
Followers
4,256
Following
46,107
Tweets
57.3
Avg Engagement
703
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mariomarra's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-09-11
- Verification:No
- Location:São Paulo - Brasil
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:52.8
- Avg Retweets per Tweet:4.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsHis tweets receive a high number of likes and retweets, indicating strong audience interaction. The engagement is consistent across his posts, suggesting a loyal and active follower base.
52.8
Avg Likes/Tweet
4.5
Avg Retweets/Tweet
171,498
Total Likes
14,547
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
0
Median Retweets
44
75th Percentile
8,332
Top Tweet
0.27
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
12.3%
Original
62.1%
Replies
6.5%
Retweets
19.1%
Quotes
0.0%
Threads
0.1%
With Media
24.3%
With Links
7.5%
With #Tags
74.6%
With @Mentions
1.0%
With Emojis
100
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
5.03
Reply/Original Ratio
2.92
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
74.9%
Weekday Posts
25.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 212 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis followers are likely sports enthusiasts, especially football fans, and media professionals interested in sports journalism. The audience is primarily in Brazil, given his location and content focus.
Average
Audience Quality
23.3%
Suspicion Index
27.2%
Low-Quality %
28
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.7%
Empty Bio
21.7%
<10 Tweets
7.5%
Mass Following (>2K)
0.0%
New (<90 days)
58.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.2%
No URL
13.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
75,892,930
Total Potential Reach
28
Median Follower Reach
125
75th Percentile Reach
4.6%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.4%
Creators
28,679 accounts
20.9%
Consumers
10,447 accounts
21.7%
Dormant
10,874 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
172
Verified Followers
0.17% of total
8,531
Protected Accounts
8.45% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @felipeneto | 16,298,051 | YouTuber | Comedy, YouTube, Business |
| @JohnCena | 14,099,649 | Wrestler | Wrestling, Motivation, Self-promotion |
| @10neto | 3,882,547 | Commentator | Futebol, Comentarista, Esportes |
| @antoniotabet | 3,179,552 | Entertainer | Comedy, Sports, News |
| @Miltonneves | 2,440,429 | Jornalista | Esportes, Jornalismo, Blogging |
| @GuilhermeBoulos | 2,229,790 | Activist | Social Justice, Housing Rights, Activism |
| @futebol_info | 1,811,913 | Sports Journalist | Futebol, Bastidores, Publicidade |
| @xicosa | 1,741,834 | Jornalista | antirracista, jornalista, escritor |
| @richarlison97 | 1,651,683 | Footballer | Football, Copa America, Olympics |
| @Brasileirao | 1,468,333 | Sports League | Football, Brazilian league, Championship |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
59,483
Followers With Bio
41,511
Followers Without Bio
58.9%
% With Bio
41.1%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed28,862
Combined Engagement
24,622
Total Likes
4,240
Total Retweets
5,772
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
60%
With @Mentions
40%
With Links
Topical Analysis:
Vou falar uma coisa que pensei que não fosse preciso, mas é necessário. Gente, o Manchester United é gigante! Mas é muito. Demais. Se você ainda não sabe disso, o problema não é do Casemiro ou do Real, é um defeito seu.
Passando aqui para agradecer pelas manifestações de carinho. Não tinha pensado em humanizar nada, mas é bom que tenha sido assim. Algumas publicações citaram que tenho 42 anos e eu gostaria mesmo que fosse assim, mas já fiz 51 e estou de olho no 52.
É que trabalhar com @_paulo_andrade_ vai muito além da emoção do vídeo. Sabe muito de Premier League e busca sempre saber um pouco mais. Uma honra. Imagens feitas pela craque @RuelRenata https://t.co/37eO1tl1SU
Trabalhar com a craque @ngedra é ter a certeza de que a reportagem estará sempre muito atenta. Que orgulho e que prazer. #PremierLeagueNaESPN https://t.co/miTQIMZbkH
RT @Atleti: Estamos en conversaciones con UEFA para pedir explicaciones y una solución después de los errores cometidos en el sorteo de oct…
Key Insights & Takeaways
His content often highlights his expertise in Premier League and sports media, showing a deep knowledge of the subject. He engages with followers by responding to their comments and sharing personal reflections on his work. He uses his platform to express opinions on football teams and media professionals, which helps build a sense of community.
Strengths
- + Established follower base of 209,029
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mariomarra reveals an growing Twitter presence with 209,029 followers. The account demonstrates a conversation-first approach, averaging 57.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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