Mario Sabino

Mario Sabino

@mariosabinof

Prêmios jornalísticos: indiciamento pela PF por defender repórteres da Veja intimidados; censura da Crusoé com ida à PF como publisher de reportagem documentada

São Paulo, Brasil Joined 2014-09-02 Date of Analysis: Dec 16, 2025

339,786

Followers

603

Following

8,008

Tweets

2,244.8

Avg Engagement

536

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @mariosabinof's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2014-09-02
  • Verification:No
  • Location:São Paulo, Brasil

Data Summary

  • Tweets Analyzed:3,248
  • Avg Likes per Tweet:1,941.1
  • Avg Retweets per Tweet:303.7
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,248 tweets

His tweets receive an average of 25,518 likes and 4,639 retweets, indicating a highly engaged audience. The content is often shared and discussed, reflecting its relevance and impact.

1,941.1

Avg Likes/Tweet

303.7

Avg Retweets/Tweet

6,304,738

Total Likes

986,432

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

671

Median Likes

67

Median Retweets

2,237

75th Percentile

46,592

Top Tweet

6.61

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

66.9%

Original

11.9%

Replies

4.1%

Retweets

17.1%

Quotes

0.0%

Threads

0.0%

With Media

37.2%

With Links

0.6%

With #Tags

30.7%

With @Mentions

0.2%

With Emojis

111

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.18

Reply/Original Ratio

4.17

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

74.1%

Weekday Posts

25.9%

Weekend Posts

Top Hashtags

#saccageparis (7) #tbt (5) #explosion (1) #marseille (1) #tivoli (1) #manray (1) #dada (1) #rafistolage (1) #107 (1) #154 (1)

Most Mentioned

@revistacrusoe (126) @metropoles (102) @o_antagonista (85) @sf_moro (37) @rodrigo_rangel (28) @anafischer (22) @diogomainardi (21) @larosa_filippo (20) @coherence_e (16) @deltanmd (15)

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Content Strategy Analysis

Based on 3,248 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,174 (67%)
Replies 386 (12%)
Retweets 133 (4%)
Quote Tweets 555 (17%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 133 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,248 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

His audience is primarily interested in journalism, media freedom, and Brazilian politics. They are likely to be professionals in the media industry or politically engaged individuals.

Average

Audience Quality

25.9%

Suspicion Index

32.5%

Low-Quality %

27

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

49.7%

Empty Bio

23.5%

<10 Tweets

13.7%

Mass Following (>2K)

0.0%

New (<90 days)

55.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

93.7%

No URL

15.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

38,993,751

Total Potential Reach

27

Median Follower Reach

180

75th Percentile Reach

9.8%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

56.0%

Creators

28,011 accounts

20.5%

Consumers

10,240 accounts

23.5%

Dormant

11,749 accounts

223

Verified Followers

0.45% of total

2.5%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Brasil (996) Sao Paulo, Brazil (976) São Paulo, Brasil (749) Brazil (630) Rio de Janeiro, Brazil (529) Rio de Janeiro, Brasil (372) São Paulo (356) Brasília, Brasil (226) Rio de Janeiro (211) Belo Horizonte, Brasil (179)

338

Verified Followers

0.34% of total

7,501

Protected Accounts

7.5% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@pefabiodemelo 8,578,135 Priest Spirituality, Reflection, Clarity
@choquei 5,168,156 Entertainment News artistas, famosos, acontecimentos
@SF_Moro 4,261,983 Professor Law, Justice, Politics
@antoniotabet 3,179,925 Entertainer Comedy, Sports, News
@anapaularenault 1,645,890 TV Personality Reality TV, Entertainment, Influencer
@Rconstantino 1,562,281 Economista Economia, Jornalismo, Liberalismo
@Metropoles 967,711 News Outlet politics, health, entertainment
@esuplicy 722,669 Politician politics, human rights, citizenship
@rosana 697,219 Writer Escritora, Física, Jornalista
@PSDBoficial 595,909 Political Party Politics, Brazil, Social Democracy

Top Keywords in Follower Bios

nao (4,338) deus (3,452) brasil (2,568) vida (2,046) tudo (2,017) familia (1,762) sempre (1,523) conservador (1,486) acima (1,484) direita (1,457)

Top Hashtags in Follower Bios

#forabolsonaro (102) #bitcoin (45) #bolsonaro2022 (40) #fechadocombolsonaro (31) #foralula (24) #nemlulanembolsonaro (23) #moro2022 (23) #brasil (20) #direita (20) #lula2022 (19)

53,808

Followers With Bio

46,192

Followers Without Bio

53.81%

% With Bio

46.19%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,248 analyzed

163,772

Combined Engagement

142,479

Total Likes

21,293

Total Retweets

32,754

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

20%

With Links

Topical Analysis:

Journalism Media Freedom Political Commentary Legal Issues Brazilian Politics

Key Insights & Takeaways

He frequently addresses issues related to media freedom and censorship His tweets often highlight political developments and their implications He has faced legal challenges, which he openly discusses on his platform

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 339,786
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @mariosabinof reveals an exceptionally influential Twitter presence with 339,786 followers. The account demonstrates a content-creator strategy, averaging 2,244.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025