Marketing and Web

Marketing and Web

@marketingandweb

Marketing and Web. Apasionados del marketing online, NetAventureros e inquietos tecnólogos. Tu Blog de Marketing Digital y Social Media. https://www.marketingandweb.es/

Valencia, España https://www.marketingandweb.es/ Joined 2011-12-01 Date of Analysis: Dec 16, 2025

87,685

Followers

16,467

Following

47,833

Tweets

10.6

Avg Engagement

3,783

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @marketingandweb's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2011-12-01
  • Verification:No
  • Location:Valencia, España

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:4.2
  • Avg Retweets per Tweet:6.4
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,250 tweets

The account maintains a consistent level of engagement with an average of 294 likes and 106 retweets per tweet. Its focus on free tools, books, and practical advice drives interaction and shares.

4.2

Avg Likes/Tweet

6.4

Avg Retweets/Tweet

13,703

Total Likes

20,828

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

1

Median Retweets

7

75th Percentile

1,864

Top Tweet

0.12

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

53.8%

Original

23.4%

Replies

22.9%

Retweets

0.0%

Quotes

0.0%

Threads

0.1%

With Media

71.4%

With Links

59.9%

With #Tags

64.8%

With @Mentions

68.3%

With Emojis

217

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.43

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

79.1%

Weekday Posts

20.9%

Weekend Posts

Top Hashtags

#territoriodsm (155) #marketingdigital (131) #dsmdigital (98) #seo (79) #dsmpublicidad (77) #dsmcopywriting (59) #redessociales (56) #podcast (52) #facebookads (51) #copywriting (47)

Most Mentioned

@marketingandweb (575) @miguelfloro (373) @raiolanetworks (110) @metricool_es (103) @escuelamktweb (91) @rubenmanez (75) @cyberclicknet (69) @activithink (59) @oinkmygod (59) @semrush_es (53)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,748 (54%)
Replies 759 (23%)
Retweets 743 (23%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 743 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes digital marketers, entrepreneurs, and content creators looking to enhance their skills and strategies. The content is tailored for those interested in online marketing, social media, and personal development.

Average

Audience Quality

32.7%

Suspicion Index

47.5%

Low-Quality %

3

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

52.4%

Empty Bio

53.5%

<10 Tweets

5.2%

Mass Following (>2K)

0.0%

New (<90 days)

61.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

83.3%

No URL

42.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

3,033,574

Total Potential Reach

3

Median Follower Reach

49

75th Percentile Reach

3.0%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

29.4%

Creators

2,944 accounts

17.1%

Consumers

1,710 accounts

53.5%

Dormant

5,346 accounts

27

Verified Followers

0.27% of total

6.2%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

España (74) Venezuela (74) Madrid, Comunidad de Madrid (69) México (62) Colombia (58) Madrid (57) Argentina (52) Lima, Peru (48) Spain (45) Bogotá, D.C., Colombia (43)

27

Verified Followers

0.27% of total

555

Protected Accounts

5.55% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@GoogleExpertUK 261,358 SEO Expert SEO, Cruise, Art
@roastbrief 260,235 Marketing Advertising, Marketing, Innovation
@TheK1ngNFT 167,347 NFT Influencer NFTs, DYOR, Ambassador
@iamnoahmiller 150,036 - -
@CryptoApeNFTs_ 94,936 - -
@copydeincognito 66,746 Copywriter Marketing, Leadership, Content Writing
@BenjaminCGeorge 58,488 Writer Technology, Innovation, Entrepreneurship
@kenyadirect 50,259 Travel Blogger Travel, Kenya, Safaris
@CarlitoS_lim 49,034 Politician politics, Mexico, community
@Neo_504 44,856 Estudiante Café, libros, series

Top Keywords in Follower Bios

marketing (679) digital (456) vida (211) web (201) social (143) diseno (134) mundo (131) seo (129) comunicacion (129) empresa (116)

Top Hashtags in Follower Bios

#marketingdigital (61) #marketing (59) #seo (35) #socialmedia (30) #disen (20) #comunicacio (16) #wordpress (16) #communitymanager (14) #copywriting (13) #ecommerce (12)

4,759

Followers With Bio

5,241

Followers Without Bio

47.59%

% With Bio

52.41%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

5,732

Combined Engagement

1,002

Total Likes

4,730

Total Retweets

1,146

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

60%

With @Mentions

0%

With Links

Topical Analysis:

Digital Marketing Social Media Online Tools Entrepreneurship Content Creation Personal Development

Key Insights & Takeaways

The account prioritizes free and useful resources for its audience. It uses threads and lists to present information in an organized and digestible way. It targets individuals looking to improve their marketing and content creation skills.

Strengths

  • + Established follower base of 87,685
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @marketingandweb reveals an growing Twitter presence with 87,685 followers. The account demonstrates a content-creator strategy, averaging 10.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025